Storytelling for Designers
Why Storytelling is an Essential UX Communication Tool
Human beings are born with an inherent nature to tell stories. But why do we tell them? Why don’t we just show some information and leave it at that? Because stories are the only form of communication with the power to connect to another individual at an emotional level.
Julian Hector, UX Collective
Stories command attention. They can be deeply, persuasive, and of course, enjoyable. A life without stories would be a life with only roadsigns, calculators, numbers, spreadsheets, graphs, and short sentences that would bore even Alexa, Siri, and Google Home.
Principles of Product Design: Story First
As companies scale and teams sprint through product iterations, it’s easy to lose sight of how your product should fit into the lives of your customers. The best way to keep everyone pointed in the right direction is with a clear, compelling story—a story that will unite and guide teams towards success.
Achieving Team Alignment through Narrative
Jason Linder, Adobe
When even simple ideas seem complex and vague, there is one design artifact that can be magically effective: telling a story. Nothing works better at slicing through complexity to get to a shared understanding of the project’s goals. It can help stop circular discussions and allow the team to focus.