This is the 16th weekly Message to Businesses from San Jose Downtown Association since the end of the COVID "tier" system June 15. They are usually sent on Thursdays.
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To our members: 

Our first few items today look to the future, 

First: The City of San Jose is gathering representatives of 50 groups to “think about the future” as it relates to two key areas: 1) stabilizing and strengthening families, and 2) supporting small businesses.

Second: San Jose State University is looking for input for how to give their campus a fresh, functional and comfortable look over the next 20 years. Check out this cool 2-minute video.

Third: It’s almost time for the SJDA Annual Meeting. This meeting includes our Executive Director Scott Knies’ State of the Downtown speech, which always looks clear-eyed into the crystal ball.  Make plans to turn your computer on at 8:15 Friday Oct. 8.

Hey, these are tough times.  Nonetheless, we can still believe this COVID stuff is not going to go on forever. Optimism and positive thinking rules!

In Today's Message
City Council Approves COVID-19 Recovery Task Force

On Tuesday, the San Jose City Council approved the membership of the COVID-19 Recovery Task Force which will allow the Task Force to form and meet in October or November. The scope of the 50+-member Task Force is to work with the community to “think about the future” as it relates to two key areas: 1) stabilizing and strengthening families, and 2) supporting small businesses. 

Areas of interest include digital equity; arts and culture; re-employment and workforce development; and small business resources.

Ultimately, the task force will convene to develop new recommended actions for City Council consideration.

The Task Force is to include representatives from these groups located downtown:  San Jose Downtown Association; San Jose Chamber of Commerce; San Jose State University; Team San Jose; San Jose Jazz; MACLA/Movimiento de Arte y Cultura Latino Americana; and San Jose Museum of Art. For the complete list and overview, check the Presentation and Councilmember Raul Peralez’ supplemental memo at the link above.

SJSU Plans Future Look of Campus

Re-envisioning SJSU’s physical campus - Taking a Look Today at Tomorrow’s Campus

Editor’s note:  A letter from San Jose State to its partners, which include Downtown Businesses

For over 150 years San Jose State University has been a part of the San Jose community. As the downtown skyline is transforming, so is SJSU's physical campus. We are re-envisioning our Campus Master Plan. It’s a process that occurs every few decades, so we invite you to contribute. Join us to explore the options for future campus development through the year 2040. See how community goals and anticipated changes would rebuild and renew the campus and the greater SJSU community. The Campus Master Plan guides a strategy for future growth applicable to campus land use and building, the public realm, mobility, and infrastructure. Changes are already happening with the new Interdisciplinary Science Building under construction and the planned Alquist building project recently featured in the Mercury News. Make sure to check out the amazing 2-minute video on what the campus may look like in 2040.

We value and need your input! SJSU continues to transform with our community as we continue to be Silicon Valley's Public University. We can only do this with your input. Join one of our virtual open houses in October or provide feedback at your own pace through our virtual open house. Learn more about our process and how to get involved by clicking here.

SJDA Annual Meeting is Oct. 8 - Add It to Your Calendar

Join us on Friday, Oct. 8 at 8:15 a.m. to hear SJDA's “State of Downtown," financial reports on our assessment districts and the popular lightning-round two-minute committee summaries.

Please participate in the election of SJDA’s Board of Directors for the 2021-2023 term by submitting your ballot online. Members located within the Business Improvement District are eligible to vote. All ballots received by October 7 will be eligible for a drawing for one of three prize packages containing a $25 dining gift certificate and $5 in Downtown San Jose Farmers’ Market “Carrot Cash.”

Please register to attend the meeting. Upon registration, you will receive a link providing you with access to the Zoom webinar. Please note that space is limited. The meeting will also be streamed live on Facebook

EIDL quadruples maximum loans to businesses

As of Sept. 8, new COVID EIDL policy changes have taken effect that entail the below updates to the COVID Economic Injury Disaster Loan (EIDL) Program for small business owners, including agricultural businesses, and nonprofit organizations:

  • Maximum loan cap increased from $500,000 to $2 million
  • Use of funds was expanded to include payment and pre-payment of business non-federal debt incurred at any time (past or future) and payment of federal debt
  • Extend the deferment period to 24 months from origination for all loans (existing loans with a less than 24-month deferment will be adjusted)
  • Affiliation requirements simplified to an affiliate is a business that you control or in which you have 50% of more ownership
  • Developed additional path to meet program size standards for businesses assigned a NAICS code beginning with 61, 71, 72, 213, 3121, 315, 448, 451, 481, 485, 487, 511, 512, 515, 532, or 812
  • Exclusivity Period: From September 8, 2021 to October 8, 2021, the above policy changes will be applicable to applications for <$500K while applications for >$500K will not be approved and therefore receive the policy changes until October 8, 2021
  • See more details on the COVID-19 September 8, 2021 Policy Changes.

Details and application

Here’s coverage from

To download the accompanying graphics, go here.

CA Relief Grants for Arts nonprofits extended to Sept. 30
Round 8 for California Relief Grants for Arts and Culture Nonprofits has been extended until Thursday, Sept. 30. 

According to the California Arts Council, about $16 million remains under the Nonprofit Cultural Institutions Program. Eligible nonprofit cultural institutions must complete a new application even if they already applied in Rounds 1, 2, 5, or 6. If funds are not spent, they go back to the general budget and the state loses them for arts and culture recovery. Apply or visit the California Relief Grant website to learn more. 

Vaccinations, tests and flu shots

Roosevelt Community Center Vaccine Event Sunday

The Delta variant is still prevalent in the area, and especially dangerous for the unvaccinated. You can protect yourself and others by getting the vaccine this Sunday, Sept. 26, at the Roosevelt Community Center, 901 E. Santa Clara St., from 10 a.m. to 5 p.m. Staff will be available to support language needs and disability access. No appointment is needed. It’s free, safe and effective! 

Additional clinic dates and locations are added frequently, check for the most up-to-date information. Please check in at least an hour before the closure each day. Appointments to be tested for COVID for free can be made at

SJDA Virtual Job Board

SJDA continues to help get the message out about your job openings.  Complete this form with your business information and open positions and SJDA will post the opportunities weekly on, publicizing the message to our 25,000 social media followers on Facebook and Twitter. We’re getting info about job openings three-to-five times a week.  We’re happy to help.


Make the Downtown Farmers’ Market part of your Friday routine
The weekly San Jose Downtown Farmers’ Market is back Friday at 10 a.m. on South First Street between San Salvador and William streets in SoFA District.  The weather will be great this week, a good reason to make Market visits part of your Friday routine. Also, the best pickings of fresh fruits and vegetables by California growers is happening right now.

The Market will return every Friday through Dec. 17, with the exception of the day after Thanksgiving. 

Downtown in the News
Recent media reports involving Downtown San Jose/Silicon Valley:
COVID-19 Links
Newer Links:
Let us know how else we can help your business by replying to this email. We’ll have another message next Thursday.
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