This is the 20th Weekly Message to Businesses from San Jose Downtown Association since the end of the COVID-19 "tier" system June 15. They are usually sent on Thursdays.
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To our members:

The weather is changing, and just like the welcome October sprinkles, this week’s message turns our attention to a number of active policy issues we are following closely on behalf of our members. You’ll see that with several important links at the top of this message, most notably the City’s surprise action to locate a permanent homeless housing project in the middle of SoFA and the equally surprising preliminary redistricting maps released by the City that would divide downtown between different council districts.

Also, the City of San Jose is asking you to complete a survey to help it update its Housing Element.

As for the City’s official housing policy document, the Housing Element Update will reflect current housing needs, identify sites for new homes, and list housing policies to implement over the next eight years. The next cycle will run from 2023 to 2031, and per new state laws, will focus on fair housing. Technical work and community engagement is now under way. 

The City plans to release a draft in mid-2022, go to Council in late 2022, and submit the document to the State for certification by the January 2023 deadline. For more information about the Housing Element, go to

In Today's Message

Project Homekey Community Meeting
Oct. 25 | 6:30 pm | 

The City of San Jose Housing Department hosts a public meeting with Councilmember Raul Peralez to discuss the Project Homekey applications for funding to acquire the Pacific Motor Inn, 455 S Second St. in SoFA and Pavilion Inn, 1280 N Fourth St., also in Peralez's District 3.

Project Homekey is a statewide program that addresses homelessness across California by providing funding for cities and counties to acquire properties that can be converted into low-income housing.

The City Council approved the idea to convert the hotels into low-cost housing using Project Homekey funding on Oct. 5.  That vote was done without public outreach. SoFA businesses held a meeting earlier this week to express their feelings about the proposed Pacific Motor Inn conversion.

Redistricting Commission for City of San Jose
Today (Oct. 21), Oct. 28 and Nov. 4 | 7pm
Virtual |
Attend | Zoom

The Redistricting Commission is in the midst of redrawing the city’s 10 Council Districts, something that occurs every 10 years at the local, county and state levels following the release of the Census report.  Regarding downtown, at least one version separates San Jose State University from the rest of downtown, and one map shows First Street dividing downtown into two council districts.  Three meetings are planned for public comment.  Others have all of downtown in one district and some divide downtown in places, which would mean multiple councilmembers representing  the core area.  

You can attend and submit your thoughts to, or you can send your comments to Nathan Ulsh, SJDA Director of Policy and Operations, who will aggregate downtown responses and prepare a recommendation to the Commission.

City Redistricting 2020 Web Page

Make your own map

View the Maps or by clicking on Agendas here

California and local resources for small businesses
Co-hosted by State Controller Betty T. Yee and City of San Jose
Friday, Oct. 22 | 10-11:30 am
Free | Zoom |

Find out about state and local loan and grant programs. Also features a section of ADA compliance.

Partner agencies include:  U.S. Small Business Association (SBA); State Franchise Tax Board; California Department of General Services (DGS); California Department of Corrections and Rehabilitation (CDCR); California Office of the Small Business Advocate (CALOSBA); and Hispanic Chamber of Commerce of Silicon Valley.

VTA’s BART Phase II  Fall 2021 Community Meetings

Learn about VTA's BART Silicon Valley Phase II and hear an update on the project's engineering, delivery methods, procurement, and early construction activities. You are welcome to join any of the four meetings available.  RSVP at

  • Oct. 27, 6-7:30pm, on Zoom [English]
  • Oct. 30, 10-11:30am, on Zoom [Spanish]
  • Nov. 3, 6-7:30pm, on Zoom [Vietnamese]
  • Nov. 4, 2-3:30pm, on Zoom [Portuguese] 

Project Overview
VTA's BART Silicon Valley Phase II Project (BSVII) is bringing rapid rail into the heart of Santa Clara County through a six-mile, four-station extension of BART from Berryessa/North San José Station (opened 2020) through downtown San José to the City of Santa Clara.

Phase II will include an approximately five-mile subway, three stations with underground platforms (28th Street/Little Portugal, Downtown San Jose, and Diridon), one ground-level station (Santa Clara), a train maintenance and storage facility, and additional facilities.

Email questions to

Why Equity? An EDI Mindset Shift for Predominantly White Arts Institutions
Nov. 1 | 3-7pm 
Register | Hosted by SVCreates

Featuring Beatrice Thomas, director of Authentic Arts & Media, exploring issues of diversity, equity, inclusion, and intersectionality for arts organizations of all sizes and disciplines.

Creating Sustainable Equity for BIPOC-Led Organizations
Nov. 3 | 3-7pm 
Register | Hosted by SV Creates

Featuring Beatrice Thomas, director of Authentic Arts & Media, exploring issues of diversity, equity, inclusion, and intersectionality for arts organizations of all sizes and disciplines.

Supply Chain Webinar
Oct. 27 | 10-11am

Register | Hosted by San Jose Chamber of Commerce

Join the San Jose Chamber and Dr. Deb Bhattacharjee, Partner at Deloitte, for a webinar and Q&A on the ongoing supply chain issues. Dr. Deb Bhattacharjee will provide an overview of the current situation, practical applications for your business and best practices for the future.

The F.D.A. plans to allow people to receive a different COVID-19 vaccine as a booster.

COVID-19 Updates

Masking and vaccinations for safe holiday celebrations
The Centers for Disease Control and Prevention recently released its guidelines on how to safely celebrate the holidays this year. Here are safer ways to celebrate the holidays: 

  • Protect those not yet eligible for vaccination such as young children by getting yourself and other eligible people around them vaccinated. 
  • Wear well-fitting masks over your nose and mouth if you are in public indoor settings if you are not fully vaccinated. 
    • Even those who are fully vaccinated should wear a mask in public indoor settings in communities with substantial to high transmission. 
    • Outdoors is safer than indoors. 
    • Avoid crowded, poorly ventilated spaces. 
    • If you are sick or have symptoms, don’t host or attend a gathering. 
    • Get tested if you have symptoms of COVID-19 or have a close contact with someone who has COVID-19. 
  • If you are considering traveling for a holiday or event, visit CDC’s Travel page to help you decide what is best for you and your family. CDC still recommends delaying travel until you are fully vaccinated.
  • Santa Clara County Vaccination information
  • Mercury News: FDA approves Johnson & Johnson and Moderna boosters and OKs mixing
SJDA Virtual Job Board

SJDA continues to help get the message out about your job openings.  For example, Hella Good Burger, which intends to open Nov. 1 in San Pedro Square Market, is looking for help immediately.

Complete this form with your business information and open positions and SJDA will post the opportunities weekly on, publicizing the message to our 25,000 social media followers on Facebook and Twitter. 

Also, please email or if you are fully staffed and need your posting deleted. 


Every Friday - This Friday
Urban Vibrancy Institute’s Every Friday event returns after work Friday at four locations in Downtown San Jose:  Camino Brewery, Mezcal/Rookies, O’Flaherty’s, and Five Points.  Due to wet weather, the outdoor events at Fountain Alley, The Shop at SJSU, and Parque de los Pobladores are canceled for this week.

For the roster of bands, check here.

Mark your calendars -- Sonic Runway returns Nov. 5

Downtown Farmers’ Market is full of fun

The weekly San Jose Downtown Farmers’ Market is back Friday at 10 a.m. on South First Street between San Salvador and William streets in SoFA District. 

At the Market this week:

  • Michelle’s Creations, in addition to her beautiful flower booth will host FREE pumpkin decorating (pumpkin included, while supplies last)!
  • Come check out our newest vendors, Beyond CBD and Azul Boutique. Stop by to get some great information from Bay Area Community Health.
  • It may be close to Halloween, but have no fear, your favorite artisans will be with us too - Designs by Maureen, Harji Naturals, and Caliliy Candles. 

Downtown Doors -- the Reception Video
Have a look at the Downtown Doors “Class of 2021” reception, held Oct. 14.  Listen to what the student artists have to say about their artwork.  The artworks are being posted onto downtown’s service doors and utility boxes in the next few weeks, weather permitting.

Downtown / Silicon Valley in the News

Recent media reports involving Downtown San Jose/Silicon Valley. Subscriptions may be necessary to see the article:

COVID-19 Links
Newer Links:
Let us know how else we can help your business by replying to this email. We’ll have another message next week.
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