This is the 39th Weekly Message to Businesses from San Jose Downtown Association since the end of the COVID-19 "tier" system June 15.
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To our members: 

We’re sending the Weekly Message a couple days early this week to make sure you are aware of the optimistic news that Santa Clara County’s indoor mask mandate is being lifted!  Instead of a requirement, wearing masks in indoor settings is a recommendation, starting tomorrow. 

In Today's Message
COVID Updates

Santa Clara County universal indoor mask requirement to transition to a recommendation March 2
Today, the County of Santa Clara Public Health Department announced that all masking metrics have been met and therefore indoor masking will no longer be required beginning Wednesday, March 2. 

However, the Public Health Department and the California Department of Public Health strongly recommend that the public continue to wear masks in all indoor public spaces.

The California Department of Public Health continues to require masking in higher-risk settings such as public transit, healthcare facilities, shelters, jails, and long-term care facilities. The State’s requirements are here.

The County discontinued local rules for schools and childcare settings in mid-2020 and has followed state guidance and rules since that time. On February 28, the State announced that universal masking requirements in these settings will be lifted after March 11, but strongly recommends individuals in these settings continue to wear a mask indoors.

Wearing a mask indoors has played an integral role in reducing COVID-19 risks for individuals, lowering the community spread of COVID-19, keeping our healthcare and hospital system manageable, and ensuring our schools remain open.

Along with providing additional protection for the most vulnerable individuals and groups, indoor masking, along with vaccines and other layered protections, provides the best defense against long COVID.

Anyone with COVID-19  symptoms should still be immediately tested. The County reminds patients of all healthcare systems that they have a right to a COVID test from their own provider if they have symptoms or have been exposed to an individual who has COVID-19. Individuals may also check for a participating pharmacy or a County testing site.

State Endemic SMARTER Plan Issued
Governor Newsom recently announced the state’s SMARTER Plan to mitigate future impacts of COVID-19 variants as the virus moves into an endemic phase. According to the Centers for Disease Control and Prevention, endemic is defined as “the constant presence and/or usual prevalence of a disease or infectious agent in a population within a geographic area.” Or, “a point at which the infection is relatively stable and predictable.”

The complete SMARTER Plan can be found here.

Supplemental Paid Sick Leave
Effective Feb. 19, California employers with more than 25 employees must begin complying with the state’s latest paid sick leave legislation and provide supplemental paid sick leave to covered employees who are unable to work or telework due to COVID-19 related reasons. Under Senate Bill 114, an employee can use up to 40 hours of supplemental paid sick leave for the following reasons:

  • They are subject to a quarantine or isolation period due to COVID-19.
  • They have been advised by a health care provider to isolate or self-quarantine due to COVID-19 concerns.
  • They are experiencing COVID-19 symptoms and seeking a medical diagnosis.
  • They are caring for a family member who is subject to a quarantine or isolation order, or who has been advised to isolate or self-quarantine.
  • They are caring for a child whose school or place of care is closed or otherwise unavailable for reasons related to COVID-19.
  • To attend an appointment for themselves or a family member to receive a COVID-19 vaccine or booster.
Business Opportunity

Comcast RISE Expands Marketing and Technology Resources to All Women-Owned Small Businesses 
Comcast RISE is a multi-year commitment to provide marketing, creative, media, and technology services to small businesses owned by people of color. Comcast recently expanded the program to include all women-owned small businesses. There are already over 300 California small businesses receiving Comcast RISE services. 

Comcast is accepting applications for the next phase of RISE until June 17. If your business qualifies, you’ll have the opportunity to receive one or more of the following business services: 

  •  Marketing and advertising consultations  
  • Media placements over a 90-day period  
  • Commercial creative production services 
  • Technology services from Effectv and/or Comcast Business 

This resource, which can be found at, is a user-friendly digital map for laptops and mobile phones that collates and presents key information about local businesses throughout Northern and Central California, who have benefited from the Comcast RISE program. Having an easy-to-use business directory will provide local consumers with the information they need to become aware of, locate and contact these small businesses for all their "shop local, shop small, shop diverse” needs.

PBID Renewal Information

For property owners still needing to submit petitions to renew the PBID for another 10 years
SJDA’s Feb. 10 meeting covered “All-things PBID,” studying the Property Based Improvement District's (PBID) once-a-decade renewal.  The meeting goes into depth and answers questions not included in this month’s Downtown Dimension newsletter about current and proposed services, the scope of new social impact teams, and detailing of the boundaries and the process to renew the district for the next 10 years.  The second half of the meeting – the Q&A – takes an even deeper dive into the nuts and bolts of the Groundwerx and PBID programs.

People who missed the live meeting can catch up by watching it on YouTube or on the SJDA Public Meeting pages.  Or check the PBID Renewal page on


Team San Jose sends out Convention Center calendar again
Team San Jose has commenced sending out Convention Center activities and big events at the various cultural facilities, including Center for Performing Arts, The Civic and California Theatre.

You can download the calendar here.

Events coming up sure to attract room nights include: Varsity Brands March Competition (March 5), Il Divo at the Civic (March 8), a Public Dance (March 26), and Genesis Gaming Tournament (April 15-17).

Distribution of the calendar helps businesses to plan staffing and supply needs for the larger events.

Join the art walk this Friday, 5-9 p.m. in SoFA District.  Free and open to all ages. The artwork to the left is featured at MACLA.   Details here.

Downtown San Jose and Silicon Valley in the News
Recent media reports involving Downtown San Jose/Silicon Valley. Subscriptions may be necessary to see the article:
COVID-19 Links
Let us know how else we can help your business by replying to this email. We’ll have another message next week.
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