To our valued businesses:
On the color spectrum, purple is known as a happy color. Shades of purple – lavender, maroon, violet, aubergine – have been associated with positive things like weddings, baby births, unicorns and Prince.
Sadly, purple now has a new meaning. It represents in California the most widespread condition of COVID-19 and that all of our efforts to keep the disease at bay hasn’t worked.
As the Thanksgiving holiday begins, officials are saying to mostly cancel them. Don’t go visit your parents or aunts and uncles or friends because you don’t know where they’ve been. And if you go out of your home, stay outdoors. Could you ever imagine thinking this way?
It’s not purple’s fault, but right now it's not such a happy color.
We hope you can find things for which to be thankful; that they should include friends and families – and that they are safe.
In this email: