This is the 6th business and COVID-19 update from San Jose Downtown Association since the reopening on June 15. They are usually sent on Thursdays.
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To our members: 

Media reports this week have shifted to a growing wariness over increases of COVID-19 rates and the Delta variant in the Bay Area, state and nation.  Santa Clara County and other surrounding counties have made a formal recommendation for masking indoors.  The San Jose Downtown Association is closely following the situation and will make sure to include any changes in mandates in subsequent messages.

What to do for now?  Encourage everyone to get information about being vaccinated, follow our social media for pop-up downtown clinics and other scheduled locations.  Wear a mask in indoor public places and post recommendations that your customers wear masks inside your business.

In Today's Message
Masks On

Masks on indoors in public places
In the Bay Area, every county, including Santa Clara County, now recommends everyone wear a mask indoors due to the rising numbers of COVID-19 cases locally and across the state and the increasing circulation of the Delta variant.

Read Santa Clara County Public Health officials issued recommendation. Regardless of your vaccination status, please wear masks indoors as an added layer of protection.  We’re noticing more people wearing their masks outside in crowded areas as well.

SF Chronicle coverage of how restaurants have responded to the mask recommendation.

No Appointment Necessary for COVID-19 Vaccinations Friday from 9am-1pm at LVL UP:  LVL UP hosts free vaccinations Friday 9 a.m. -1 p.m. -- coinciding with the Farmers’ Market around the corner from the gaming establishment at 409 S. Second St.  The vaccinations are for anyone age 12 or older; immigration status and insurance status does not matter. Staff will be onsite to support language needs and disability access. Individuals seeking vaccination are encouraged to arrive at least one hour before closing time. Additional clinic dates and locations are added frequently, check for the most up-to-date information.

Enroll in digital COVID-19 Vaccine Record ; FAQ

San Jose COVID-19 testing sites here

Employers can host a pop-up vaccination clinic on-site
To protect your workers from the spread of COVID-19, Santa Clara County will bring a mobile vaccination clinic to your worksite for your employees – for free. 

Designed for larger workplaces, the mobile clinic can provide a fast, responsive and time-saving way to make sure your employees can get the vaccinations they need.

To arrange a pop-up clinic, email  More information can be found here.

Special Offers for SJSU Students

Special offers for returning SJSU students
A message from Edwin Tan, director of advocacy and community relations, Office of the President, San Jose State University:  “We're planning to update our SJSU <3's SJ website. It will go out to our whole SJSU community. We’re hoping to link to a list of DTSJ businesses and those that have any discounts.”

SJDA created a form for businesses to fill out if they would like to offer a special.  And, we’ll put your offers on our SJSU Web page (which currently shows examples from last year).  

If you’d like to be included on the page, please fill out this form with your special offer and send it to us as soon as possible. Students return to campus Aug. 19.

Examples of offers could include:  percentage or dollars-off discounts; free drink with purchase; buy one, get one free, and other offers that are tried and true. Use your creativity. The goal is to get more students spending time downtown and eating/shopping at the local businesses.

Students will need to present their SJSU ID to your business to receive these special offers.


Fill out the Intent to Participate form

City Hall Opens for Business Aug. 2

City Hall will reopen to the public Aug. 2. All floors and departments will be open with limited staffing, and many first floor services will require an appointment. CDC guidelines will be followed, which allow vaccinated visitors to go unmasked while unvaccinated visitors will be required to wear a mask.

In-person appointment scheduling has begun for dates after Aug. 2 Appointments are required; there is no walk-in service.

For virtual or in-person appointments:  Finance/Cashier Services; Building Permit Counter: simple building permit online or larger projects; Planning Permit Counter; Public Works Appointments; Fire Permits


Music in the Park 2021 presents J Boog
Remember last summer when we held a Music in the Park Showdown on social media so you could vote for the top Music in the Park show EVER? Well, you voted, we listened and we're bringing him back. Get ready to vibe to Airfield's Music in the Park reggae legend J Boog on Aug. 27 at Plaza de Cesar Chavez! He was our 2019 show closer and we're excited to bring him back as this year's featured artist. We only have one show this season, and TICKETS ARE NOW ON SALE! $25 general, $50 VIP, $30 day of show. See you there!

Starlight Cinemas - Free summer outdoor movies
The San Jose Downtown Association brings you Starlight Cinemas, presented by First Tech Federal Credit Union. Enjoy free summer outdoor movies at dusk at St. James Park. There's still three events left!

Next Wednesday, July 28, we'll be showing "The Perfect Game." Catch the new Disney movie, "Raya and the Last Dragon" on Aug. 4. We'll close off the series Aug. 11 with a classic, the 1984 version of "The Karate Kid."

Grab food to-go from a downtown restaurant and arrive an hour before dusk for pre-movie fun and games.

Park in the Third Street or Market & San Pedro garages. Parking is free for the first 90 minutes.

Make the Downtown Farmers’ Market part of your Friday routine
San Jose Downtown Farmers’ Market will be open again this Friday at 10 a.m. on South First Street between San Salvador and William streets in SoFA District.  The weather will be great this week, a good reason to make Market visits part of your Friday routine.

Also, the best pickings of fresh fruits and vegetables by California growers is July and August.

The Market will return every Friday through Dec. 17, with the exception of the day after Thanksgiving.  

Here’s what’s happening this week at the Market.

PBID Renewal Survey

Help plan the future of the Downtown PBID -- Please take this survey
Since 2007, the San Jose Downtown Association has managed the Downtown Property-Based Improvement District (PBID). The PBID collects an assessment on Downtown properties within a specific boundary to fund enhanced services, including the uniformed Groundwerx clean team and safety ambassadors, tree maintenance and flower planting, public art, business development assistance, and more. Through the PBID, property and business owners have had a role in helping to achieve the goal of a Downtown San Jose that is clean, safe, beautiful, and vibrant. 

The PBID is reauthorized every ten years. The current term expires in 2022, and as part of the reauthorization process, SJDA seeks feedback on how it can continue to provide services that are of value to Downtown stakeholders. Please take about 5 to 10 minutes to complete a survey in English // Spanish // Vietnamese.  Your input will be considered as plans are made to continue PBID services in Downtown San Jose.

To learn more about the San Jose Downtown Association and the PBID, visit

SJDA Virtual Job Board

SJDA Virtual Job Board
SJDA will help get the message out about your job openings.  Complete this form with your business information and open positions and SJDA will post the opportunities weekly on, publicizing the message to our 25,000 social media followers on Facebook and Twitter.

Downtown/Silicon Valley in the News

Supervisor Chavez honored by Public Transportation Association 
Santa Clara Valley Transportation Authority director Cindy Chavez has earned the Outstanding Public Transportation Board Member Award from the American Public Transportation Association (APTA). Her leadership, professionalism and integrity helped the VTA persevere despite severe ridership and revenue losses, and health threats to front-line workers, APTA officials said. She demonstrated excellence as a leader in May when VTA experienced a mass shooting at its light-rail facility in downtown San Jose, California, they added.

COVID-19 Links
Newest Links:
Let us know how else we can help your business by replying to this email. We’ll have another message next Thursday.
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