To our members:
Our props to the City of San Jose which has sent out 200 Flash Reports since the pandemic began in March 2020.
“The City of San Jose had to find a way to efficiently, consistently, and quickly communicate and connect with the community during this worldwide emergency. The Flash Report became a tool to provide timely and vital information relating to COVID-19 to residents and businesses,” explained this week’s report.
At about the same time, and for the same reason, SJDA started its Weekly Message to businesses. At first, it was known as the COVID Thursday message, but refreshed it after the state got off the Tier System in June 2021, calling it the Weekly Message to Businesses. It’s still usually sent on Thursdays, but we found that sometimes the news predicated that we send on other days, too.
We sent 68 messages before June 15, 2021 and 37 since, often lifting the excellent reporting and writing in the Flash Reports – and giving it credit. Our Thursday message offers COVID info, webinars, financial opportunities, meeting information, general business and Silicon Valley information, and summaries of the week’s news that has an effect on the center city and downtown businesses.
We’re going to continue sending it out – our analytics show a better than average open rate and plenty of interaction by people clicking on links to learn more.
Exactly as we hoped: we’re providing a one-stop shop for what you need to know from week to week, which allows you to focus on your families and your businesses.
Meanwhile, congratulations and thank you City Flash Report for a job well done.