This is the first business and COVID-19 update from San Jose Downtown Association since the reopening on June 15. They are usually sent on Thursdays.
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Dear members:

This week’s top story:  Tuesday’s announcement that California was once again open for tourists and business.

Those people vaccinated can take their masks off for most activities, capacity restrictions are lifted and social distancing is needed in only the most crowded of conditions, the state announced.

In many places, however, Tuesday and Wednesday looked a lot like Monday and the weeks and months before it.  The state’s June 15 announcement was not a magical switch to pre-pandemic patterns.

“Relief and happiness were almost palpably in the air, but reopening day in California blossomed gingerly on Tuesday,” reported the San Francisco Chronicle.

“In a region where local officials enacted — and residents broadly supported — some of the nation’s earliest, strictest and longest-lasting pandemic rules, daily life in some places looked scarcely different on Tuesday than it had for the past several months,” said the Mercury News.

KTVU described the need for patience on last night’s telecast.  It’s going to take most of the summer and then some for conventions, students and office workers to return in force.

Some office workers are already back.

Said Joshua Burroughs of Urban Catalyst:  “We returned 100% back to work for our office Tuesday.  The entire team is excited and the energy is amazing in person.”

Gensler Architects is returning in a phased approach and expects to be at 50 percent in July, said Brian Corbett, Studio Director for Gensler.

“After a year of pandemic-induced work from home, the purpose and value of our office and our downtown has never been more clear – it is all about places that foster much needed human connection and socialization,” Corbett said.  “We are so excited to return back to work and connect with our colleagues and community at the local restaurants, bars and events.”

San Jose Museum of Quilts reopens this weekend, joining Children’s Discovery, Museum of Art and The Tech Interactive.  

We made a big step forward this week in our recovery . . . with more steps ahead.

In Today's Message
Safely Reopening

Face coverings: Guidance for Businesses, Venue Operators or Hosts 
Directly from the state Department of Public Health web page today:

In settings where masks are required only for unvaccinated individuals, businesses, venue operators or hosts may choose to:

  • Provide information to all patrons, guests and attendees regarding vaccination requirements and allow vaccinated individuals to self-attest that they are in compliance prior to entry.
  • Implement vaccine verification to determine whether individuals are required to wear a mask. 
  • Require all patrons to wear masks.

No person can be prevented from wearing a mask as a condition of participation in an activity or entry into a business.

Media coverage:

Groundwerx and masks
Groundwerx staff can now do their cleaning outside without a mask. 

However, as we have learned, one of the things that makes Groundwerx so great is the workers’ friendliness. People stop to talk to them all the time.

When that happens, don’t be surprised to see Groundwerx team members put their masks back on to be extra safe.

Downtown San Jose Farmers’ Market and masks
From Pacific Coast Farmers’ Market Association:

"With the state reopening, masks are no longer required to shop at PCFMA farmers' markets. Thank you, our wonderful customers, for your patience and cooperation over the past months. If you are not vaccinated, we encourage you to wear a mask to help protect yourself. Some farmers and vendors may ask you to wear a mask at their booth. Please carry a mask with you and respect their requests by masking up before making a purchase from those vendors.

“For staff working outside, if they are vaccinated, they can choose to not wear a mask, but they must carry one and put it on if asked by a customer/vendor they are engaging with. This is also what we will ask our producers to do as well.”

The Farmers’ Market is every Friday, 10 a.m.-2 p.m. on South First Street between San Salvador and William streets. Bring your shade umbrella this Friday and enjoy live music by the U19 Jazz group, a balloon artist and a magician.

Do and Don't

State guidance for everyone
The state continues to lend guidance regarding the safe reopening of California.

It offers this Do-and-Don’t List for daily life:

ABC Beyond the Blueprint 
The Department of Alcoholic Beverage Control (ABC)  announced the Eighth Notice for regulatory relief  that it would extend some regulatory provisions until Dec. 31 and rescind some provisions on June 30.

This recent notice is the latest iteration of regulatory relief implemented by ABC to support the alcoholic beverage industry in its efforts to slow the spread of the virus throughout California, while also assisting the industry in dealing with the economic challenges it faced as a result.

Among other provisions, ABC will extend the sale of alcoholic beverages to-go, on sale retailers exercising off-sale privileges, and consumer delivery options until Dec. 31:

Examples of provisions being rescinded by ABC at the close of business on June 30, 2021 include return of alcoholic beverages, drive-thru off-sale transactions and extended delivery hours.  For a full list of provisions expiring June 30, 2021, visit the ABC Eighth Notice of Regulatory Relief webpage. ABC reminds businesses that violations can result in taking away the provisions of that licensee. You can 

Subscribe to receive emails from the ABC.

Essential Links for the Latest Information

Essential links for the latest information
For information regarding the State’s restrictions and future guidance, please refer to the State’s Beyond the Blueprint for Industry and Business Sectors page, the Cal/OSHA and Statewide Industry Guidance on COVID-19 page, and the State’s Safer At Work COVID-19 Employer Portal page, which contain information relevant to specific activities and industries.  Individuals may also call the State’s COVID-19 hotline for clarification concerning the State’s rules at 1-833-422-4255 from Monday through Friday, 8am to 8pm, or Saturday, 8am to 5pm, or email questions to

No More Tiers celebration through Monday
The “No More Tiers” celebration encourages people to get back downtown to enjoy the things they love to do.

A long list of fun things to do is posted on the “No More Tiers” Facebook event page. They include: Visiting museums and museum gift shops, eating tacos and slathering on the orange sauce, seeing the latest films, sampling Portuguese “Petiscos,” having a beer or a cocktail somewhere other than your couch, shopping at MOMENT, buying a new shirt, exploring the Historic District, Little Italy or San Pedro Square (or all three), and listening to a live band in SoFA this weekend.

The official event runs through Monday, but the fun things on the list can happen anytime.

Business Opportunities

SJDA Virtual Job Board
More than 15 businesses have taken advantage of SJDA’s virtual Job Board.  Let SJDA help get the message out about your job openings.  Complete this form with your business information and open positions and SJDA will post the opportunities weekly on our social media channels and website. 

We hope to be able to assist in getting the word out on your job openings by posting on and putting the message to our 40,000 social media followers. 

Dine Downtown -- featuring 27 restaurants // Contact Julie Carlson for late signups
Be part of SJDA's 13th annual Dine Downtown San Jose, a popular dining event July 1-18 highlighting Downtown San Jose’s unique food cultures. Drive new customers to your restaurant, invite your regulars back and showcase your chef’s most creative dishes. 

Restaurants offering a Dine Downtown special (prix fixe, chef’s special or food & drink pairing) will be listed on the Dine Downtown web page with a link to your listing. Participation is free.

Contact Julie Carlson at to submit your special or ask questions.

Check out the specials and participants and make plans at

Sign up here


BizChatSJ | Today | 3:30-5 pm | Free
Host: City of San Jose

The web-base workshop will cover

  • State and County re-opening announcements
  • Making sure your employees get vaccinated
  • Growing your business by getting contracts

You can hear experts share ideas and advice, chat with other business owners and ask questions.

Returning to Work - California Requirements | June 23 | 10-11 am
Zoom workshop presented by Berliner Cohen through SVO

Learn what is required of your business as California reopens. Some topics include:

  • Paid leave for vaccinations/COVID-related illnesses
  • Mandatory vaccinations
  • State and Local requirements vs. CDC guidelines
  • Employees who resist returning in person to work


Downtown in the News

Recent media reports involving Downtown San Jose (Mercury News links may require online subscription):

Vax to Win
COVID-19 Links
Let us know how else we can help your business by replying to this email. We’ll have another message next Thursday.
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