This is the 11th business and COVID-19 update from San Jose Downtown Association since th end of the "tier" system June 15. They are usually sent on Thursdays.
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To our members: 

A number of financial opportunities have popped up in recent weeks.  We’re going to start off today’s message with our list.

Ramifications of the impacts of the Delta variant continue to evolve.  We’ve included that info, too.

Some good news for our businesses.  As promised and as a part of SJDA’s Stabilization Plan, the Downtown Association is pleased to announce that Omar Torres will be SJDA’s new  Business Resiliency Manager. Omar has an extensive career in public service and community organizing, particularly in East San Jose, that we believe makes him uniquely qualified for this role. He will assist Business Development Manager Nate LeBlanc with business support and retention efforts downtown as well as working with business communities in Alum Rock Business District and Monterey Corridor to establish formal business associations there. This position is funded by a two-year grant from the Federal Economic Development Administration. We will work closely with the City of San Jose's Office of Economic Development (OED) on grant reporting and implementation. We would like to thank OED for their diligence and support to garner more funding to aid our business community. Omar will start on Monday, Aug. 23.

As always, we’re wishing our businesses the best. These days, that means getting vaccinated, wearing a mask when out in public and definitely indoors, washing your hands regularly and keeping yourselves and your customers safe. has information on how to get vaccinated or tested for COVID-19 in Santa Clara County.

In Today's Message
Funding Opportunities

Business owners - get the latest news on grants and loans
Hosted by City of San Jose

Thursday, Aug. 19 | 3:30-5 p.m. | Free | Register

Money to help business owners is available from the County, the State and the U.S. government.  

Santa Clara County is launching a new business grant program this week (see next item below). 

California Business Relief grant program has received an additional $1.5 billion – three more upcoming rounds for grants as much as $25,000 to help your business.  If you applied in previous rounds, and didn’t hear anything, you can check here and you should probably check your spam, junk or clutter folders for an email from Lendistry, which operates the program for the state.

Federal COVID relief offers working capital and competitive loan rates and terms.

Hear from the experts:  Dennis King (Small Business Development Center); Bianca Blomquist (Small Business Majority): and Maria Pineda (Small Business Administration).

To view videos and information in other languages, go to CA Relief videos on demand.

Small Business Grant Program for COVID-19 Protective Measures
The Small Business Grant Program for COVID-19 Protective Measures will issue grants of up to $5,000 to small businesses in Santa Clara County that have taken, or plan to take, steps to protect their workers and customers from COVID-19. The first phase of the grant program will total more than $500,000 in financial help for local business owners who have been hardest hit by the pandemic.

Businesses can apply for grants to offset the costs of providing paid time for their employees to get vaccinated or tested, constructing outdoor service areas, upgrading air filtration systems, modifying physical layouts or ordering and payment systems, purchasing hand sanitizer and personal protective equipment, or taking other protective steps.

The program will award grants through a lottery system that accounts for equity and inclusion considerations such as business size and the location of the business in areas of the county least likely to have access to capital or other banking services.

The County will fund the grant program with fees it has assessed against businesses that violated public health orders during the pandemic. The first round of funding will likely be followed by subsequent funding rounds.

To be eligible for grants, small businesses must not have been assessed fines for violation of public health orders, must have submitted required Social Distancing Protocols, must have surveyed their employees for vaccination status, and must commit to comply with public health orders for the duration of the pandemic.

The County is partnering with the Silicon Valley and Hispanic Small Business Development Centers (Silicon Valley SBDC) to administer the program.  Applications are due by Sept. 7 for grants to be issued out of the first round of funding. SBDC expects to begin disbursing grants by the end of September. Further information—in several languages, including English, Vietnamese, and Spanish—is available from the Silicon Valley SBDC.

San Jose Downtown Association will accept Abierto applications from downtown arts groups through Sept. 10.  To make it easier to apply, SJDA created a Web page with fillable PDFs with applications in English, Spanish, Vietnamese and Chinese. 

Californians for the Arts is excited to announce three additional rounds for the California Small Business COVID-19 Relief Grant Program.  The funding will support small businesses and nonprofits that have struggled due to the COVID-19 pandemic.  New applications will be accepted starting Aug. 27.

Round 7: Current waitlisted applicants ONLY -- no new applications accepted
Selection Window: Aug. 3-Sept. 16 

Round 8: $16 million still available -- Nonprofit cultural institutions ONLY
Application window: Aug. 27-Sept. 8 

Eligible applicants: Only nonprofit cultural institutions of any revenue size that meet eligibility criteria. 

Round 9: New applicants and waitlisted applicants from certain previous rounds
Application window: Sept. 9-Sept. 30

Eligible applicants: Current waitlisted applicants from certain previous rounds and new applicants (this includes artists/independent contractors of all genres, arts-related businesses and arts nonprofits) that meet eligibility criteria found at

Californians for the Arts will hold FREE webinars to assist YOU in applying for Round 8 (Arts & Culture Nonprofits ONLY):  Aug. 23 @ 12pm - Register ||  Sept. 2 @ 1pm - Register

Artist Power Convenings Grant Opportunity Presented by Yerba Buena Center for the Arts
Yerba Buena Center for the Arts (YBCA) is now accepting applications for Artist Power Convenings, a new investment strategy aiming to fuel grassroots creative power, by investing $400,000 in artists and artist-led organizations across 10 San Francisco Bay Area counties over the next two years.

Those who submit a proposal will be able to request investment amounts of either $1000, $3000, or $5000, with priority being given to American Indian and Alaska Native, Asian and Asian American, Black and African American, Disabled, Indigenous and Indigena, Latinx, LGBTQIA2S+, MENASA, and Native Hawaiian and Pacific Islander artists and artist-led organizations. YBCA is currently accepting proposals for Contra Costa and Santa Clara counties only. This investment round is open until Aug. 31, 2021.

COVID-19 Delta Variant Update

Busy ICUs, FYI
The New York Times reported Tuesday that “one in five I.C.U.s in America now has at least 95 percent of beds occupied as the summer surge in coronavirus cases overwhelms hospitals, led by the domination of the more contagious Delta variant.”

Sharks and Broadway San Jose require proof of vaccination or recent negative test results
Sharks Sports & Entertainment on Thursday announced it has instituted a mandatory vaccination requirement for all full and part-time employees, including arena event staff for all SAP Center events. The mandate is also for Sharks and Barracuda coaches and support staff, but not players.

As of now, the Sharks require all ticket buyers for SAP Center events to self-attest to being fully vaccinated or be able to produce a negative COVID-19 test within 72 hours of their ticketed event.

“SSE continues to engage in further discussions related to potential additional safety measures at SAP Center events, in conjunction with local and state health directives,” the organization said in a statement.

Asked if Santa Clara County was considering instituting the same mandate as San Francisco, a county spokesperson wrote, “We always look at actions taken in neighboring jurisdictions and will review what San Francisco has implemented.”

Mercury News coverage:  SAP Center and Convention Center employees need to be fully vaccinated, too

COVID-19 Vaccinations: Third Doses Now Available for Immunocompromised in Santa Clara County
County officials announced today that a third dose of COVID-19 vaccination is now available for people who have a compromised immune system, effective immediately. Eligible individuals are encouraged to contact their primary healthcare provider for consideration of the additional dose. Appointments can also be scheduled now through the County’s website, which also includes information about numerous drop-in vaccination sites throughout the county, including local pharmacies.

This expansion of eligibility follows the decision by the Food and Drug Administration to extend emergency use authorization (EUA) on vaccines to allow an additional dose, as recommended by the Advisory Committee on Immunization Practices (ACIP) and approved by the Centers for Disease Control and Prevention (CDC).

The CDC estimates that about 2.7% of the population of the United States is immunocompromised, including organ transplant recipients, people undergoing cancer treatment, and those with other immunodeficiencies. This population is more likely to become infected with COVID-19, even after vaccination, compared with similarly vaccinated but otherwise healthy individuals. They are also more likely to become severely ill due to COVID-19.

A third dose is NOT authorized by the FDA for use in fully vaccinated people who are not moderately to severely immunocompromised, as defined by the CDC. People with diabetes, heart disease, or who are elderly are not considered to be moderately to severely immunocompromised unless they have another condition that causes them to be immunocompromised to the same extent as someone who had a solid organ transplant. Those unsure of whether they fall into this very narrow category of being moderately to severely immunocompromised should consult with their doctor or a medical professional.

All County Health System mass vaccination sites will be able to accommodate the newly approved third doses for eligible individuals as of August 14, with community-based mobile sites to begin by mid-week next week.

For the latest information about COVID-19 vaccinations in Santa Clara County, visit

Mercury News coverage of Booster shots

County Mandates Wearing Masks Indoors: Santa Clara County health officials, along with other Bay Area health officials, issued an updated Health Order requiring everyone, regardless of vaccination status, to wear a mask indoors in public settings, effective Aug. 3. Health officials also recommend that all employers make face coverings available to individuals entering their businesses, and businesses are required to implement the indoor face covering order.

How to obtain your vaccine record 
From my vaccine, you can get your vaccine record in QR Code format or digital copy.  It’s more official than the card you may be carrying around with a couple of dates marked in ink.  So far, the card you may have still works, but a more official proof-of-vaccination may be required.

According to the Frequently Asked Questions (FAQ) page:  “The Digital COVID-19 Vaccine Record portal draws COVID-19 records from California’s immunization systems. Enter your name, date of birth, and an email or mobile phone number associated with your vaccination record, then create a four-digit PIN. If the information you submitted matches the official record, you will receive a text or email with a link to your Digital COVID-19 Vaccine Record. Enter the PIN you created to view the record.


In Our Voice Webinar on Mental Health
Hosted by NAMI (National Alliance on Mental Health) and SJDA
Monday, Aug. 23 | 3 p.m. | Register 

​​An interactive presentation that provides insight into what it’s like to live with mental illness. The presentation is led by two adults living with mental health conditions and includes video and discussion. Audiences are given a safe place to ask questions and gain understanding of an often-misunderstood topic. Through dialog, we help grow the movement to build better lives.

Climate Change in Business
Hosted by Silicon Valley Business Journal

Thursday, Aug. 26 | 10-11:30am | Register

This forum will feature a panel of experts who will explain the scope and scale of the threats, and discuss solutions and policies needed to combat climate change; and a second panel of Silicon Valley innovators, investors, and entrepreneurs at work on new products and technologies that will combat global warming and climate change.

A Celebration of Women: Honoring Community Heroes
Saturday, Aug. 28 | 11am-12:30pm | Register

In honor of Women's Equality Day, the Santa Clara County Commission on the Status of Women (CSW) will host this engaging and inspiring virtual event.  Supervisor Cindy Chavez, Supervisor Susan Ellenberg, and US Congresswoman Zoe Lofgren are scheduled to be part of the celebration. 

Event highlights include:

  • "Warriors for Women's Rights" -  An exploration of where we are now relative to the passage of the ERA (Equal Rights Amendment) and the International CEDAW treaty (The Convention on the Elimination of all forms of Discrimination Against Women), and the important impact of these initiatives at the local level.  
  • Honoring Community Heroes - We honor three of our very own Santa Clara County heroes who have done extraordinary things over the past year to support our community during the time of Covid-CSW's 2021 WED - Celebration of Women

Register on Zoom

SJDA Virtual Job Board

SJDA will help get the message out about your job openings.  Complete this form with your business information and open positions and SJDA will post the opportunities weekly on, publicizing the message to 25,000 social media followers on Facebook and Twitter.

Special Offers for SJSU Students

Students, faculty and staff return to San Jose State University’s campus starting next week.  The SJSU <3's SJ website will go out to the SJSU community, and part of the page will have a list of specials and discounts from downtown businesses.

SJDA created a form for businesses to fill out if they would like to offer a special.  And, we’ll put your offers on our SJSU Web page.  

If you’d like to be included on the page, please fill out this form with your special offer and send it to us as soon as possible. Students will need to present their SJSU ID to your business to receive these special offers.

Official campus opening date is Aug. 19.


Airfield's Music in the Park 2021 presents J Boog w/ Jordan T
Get ready to vibe to Airfield's Music in the Park reggae legend J Boog on Aug. 27 at Plaza de Cesar Chavez. J Boog was our 2019 show closer and he's returning as this year's featured artist. We're also bringing back our most popular opener, Jordan T, to kick off the good vibes! Needle to the Groove also returns with DJ sets at 5:15 pm. Come early. It's a Music in the Park concert not to miss. Beer, wine and food from a number of downtown and San Jose eateries will be onsite.

This is the only Music in the Park show this season! $25 general, $30 day of show. VIP tickets are already sold out! Get your tickets!

Every Friday” events this Friday will be at:

  • Fountain Alley (5 pm)
  • Camino Brewery (718 S. First St. (6pm)
  • 4th and San Fernando (5 pm)

Each event will have a very good band and highlight aspects of the arts community.  Urban Vibrancy Institute expects to ramp up to at least 5 events per week through the end of October.

In addition to promoting arts organizations and talented local musicians UVI also aims to create vibrancy in the downtown core and promote the surrounding restaurants, bars and other downtown businesses.

Make the Downtown Farmers’ Market part of your Friday routine
The weekly San Jose Downtown Farmers’ Market is back Friday at 10 a.m. on South First Street between San Salvador and William streets in SoFA District.  The weather will be great this week, a good reason to make Market visits part of your Friday routine.

Also, the best pickings of fresh fruits and vegetables by California growers is happening right now.

The Market will return every Friday through Dec. 17, with the exception of the day after Thanksgiving. 

Here’s what’s happening this week at the Market.

Please Answer Survey

Help plan the future of the Downtown PBID -- Please take this survey
Since 2007, the San Jose Downtown Association has managed the Downtown Property-Based Improvement District (PBID). The PBID collects an assessment on Downtown properties within a specific boundary to fund enhanced services, including the uniformed Groundwerx clean team and safety ambassadors, tree maintenance and flower planting, public art, business development assistance, and more. Through the PBID, property and business owners have had a role in helping to achieve the goal of a Downtown San Jose that is clean, safe, beautiful, and vibrant. 

The PBID is reauthorized every ten years. The current term expires in 2022, and as part of the reauthorization process, SJDA seeks feedback on how it can continue to provide services that are of value to Downtown stakeholders. Please take about 5 to 10 minutes to complete a survey in English // Spanish // Vietnamese.  Your input will be considered as plans are made to continue PBID services in Downtown San Jose.

To learn more about the San Jose Downtown Association and the PBID, visit

Downtown/Silicon Valley in the News
Recent media reports involving Downtown San Jose/Silicon Valley
COVID-19 Links
Newer Links:
Let us know how else we can help your business by replying to this email. We’ll have another message next Thursday.
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