This is the forty-fourth COVID-19 update from San Jose Downtown Association, dating back to March 12. They are usually sent on Thursdays.
View this email in your browser
Dear Downtown Businesses:
On the back end of one of the most upsetting days in U.S. history, we learn today that yesterday was also the record-setting day for reporting COVID-19 deaths in our country. In our downtown earlier today, the Cinebar/former Chacho's building on San Fernando Street burned

Despite these continued hardships, the San Jose Downtown Association is dedicated to helping us move forward. 

In 2021, our priorities include:  improving cleanliness and safety, supporting small businesses, ramping up marketing efforts, working toward diversity, equity and inclusion goals and renewing the Property Based Improvement District (PBID) responsible for Groundwerx services. 
California Small Business COVID-19 Relief Grant Program 
The State of California launched a new grant program for small businesses that offers $5k, $15k or $25k grants based on annual revenue, to be used to offset the costs of the COVID pandemic. Unfortunately, the application website was overloaded and crashed.
As a result, the application period was extended to Jan. 13.

Who Can Apply? 
  • Eligible small businesses and small non-profits as defined here
  • Must be currently open or have a clear plan to re-open once restrictions loosen
How Can I Apply? 
  • The media release explaining the extension is here.
  • Free help with your application is available from the local partners listed on the fund’s website.
  • SJDA Business Development Manager Nate LeBlanc can also assist with applications.  Contact
How Can I Learn More?
  • For more information, visit California Relief grants, which contains detailed information and FAQ
  • You can view a recording of a seminar the City hosted, to help with applications.
  • The Small Business Development Centers (SBDC) is hosting a series of webinars for English and non-English speaking business owners. More information is available at SBDC seminars.
Governor previews his $4.5 billion Equitable Recovery for California's Businesses and Jobs Plan, expected to come out later this week
Still Waiting for Federal Stimulus Package Details
The second federal stimulus package, called the  "Economic Aid to Hard-Hit Small Businesses, Nonprofits and Venues Act," was enacted Dec. 27.  We're still waiting for the details of the new grant and loan programs to begin operations.
This extension of last spring’s Paycheck Protection Program (PPP) will provide $284 billion in forgivable loans for small businesses, especially those hard-hit by closures, and includes nonprofits, restaurants and performance venues. The new Act  also makes it easier to apply for forgiveness for previous PPP loans. 

For help to apply for PPP loans, business owners can contact: 
Relief for businesses
  • $284.5 billion in funds to reopen and strengthen the Paycheck Protection Program for first-time and second-time borrowers. 
  • Additional types of organization are eligible such as nonprofit organizations and news outlets. 
  • New loans are capped at $2 million, compared to $10 million before. Applicants must have no more than 300 employees, instead of up to 500, and must demonstrate at least a 25 percent drop in revenues from the fourth quarter of 2019 to the same period this year. 
  • Deadline for all new loans is March 31, 2021. Applicants have between eight and 24 weeks to use the funds, with at least 60 percent going toward payroll and the rest toward eligible expenses like rent and utilities. 
  • The bill expands the type of covered expenses to include things like cloud computing or remote-work software; and equipment for the equipment required for government-mandated operating safely, like sneeze guards or air filtration systems.  
  • The package provides $15 billion in grants for the entertainment industry, including independent movie theaters, entertainment venues, music clubs and cultural institutions.  
  • The deal includes $20 billion for targeted grants through the Small Business Administration’s Economic Injury Disaster Loans program.  
City and County of Messages
Revised County Mandatory Directive for Construction Projects
Contractors and subcontractors are required to comply with the Dec. 16 Revised Santa Clara County Mandatory Directive for Construction Projects. The directive is available here.

Under the directive, contractors/subcontractors are responsible for submitting a job-site-specific social distancing protocol; providing personal protective equipment; reporting COVID-19 positive cases and complying with contact-tracing efforts; designating and supporting the work of a jobsite-specific COVID-19 supervisor. For more details, visit

Parking Enforcement Resumes in Street Sweeping Zones
After a 10-month suspension, the City will start enforcing street sweeping parking restrictions again. Since November, parking compliance officers have placed over 47,000 warning flyers on vehicles parked in street sweeping zones. Vehicles in those zones have received flyers at least twice. Street sweeping is an important service that keeps fine particulates and small debris out of our local creeks and rivers. Street sweepers may pass through an area more than once, so please keep your vehicles off the streets during the times listed on street signs. More info here.
COVID-19 Links
More Local Resources
If you are a business or property owner reaching out about vandalism, theft or property damage, you can submit an online police report here.
To report graffiti and things that need to be cleaned within the district, use the Groundwerx Everywhere app for iPhones or Android.
To report damage, graffiti or things that need to be cleaned in city parks/property or outside the district, use the San Jose 311 app for iPhone, visit or call 311.

Businesses who would like a free graffiti removal tool kit can send an email to with their contact information and an address. A kit will be delivered to your place of business. 

SJDA staff can help.  Our list of staff and emails are here.
Let us know how else we can help by replying to this email. We’ll have another message next Thursday. We're in this together.
Copyright © 2021 San Jose Downtown Association, All rights reserved.

unsubscribe from this list    update subscription preferences