This is the 59th COVID-19 update from San Jose Downtown Association, dating back to March 12, 2020. They are usually sent on Thursdays.
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State’s framework for the Orange Tier and the County’s Risk Reduction Order.

Dear members:  

We have a lot of information to share with you today that hopefully has huge positive ramifications for your business in the not so distant future. Highlights include a Federal grant to the City of San Jose to support small business, Google submitted their downtown development agreement, and Governor Newsom announced his June 15 plan to fully open the economy.  As we have learned over the past year, we must proceed with cautious optimism, but these stories detailed below along with other great information, provide some light.

In today’s message: 

Google Agreement with the City of San Jose to develop Downtown West 
First up is Google, which submitted its Development Agreement with the City of San Jose for Downtown West on Tuesday.  Google pledges $200 million in community benefits and an additional $250 million in mandated public benefits such as park fees and transportation improvements.

San Jose Downtown Association is excited to host Google at SJDA’s Public Meeting Friday at 8:15 a.m. to share details on the agreement and Downtown West project.

San Jose Downtown Association Public Meeting Notice
Public Meeting of the Board of Directors and Business Improvement District (BID) Members | Friday, April 9, 2021, 8:15 a.m. via Zoom

The agenda includes a review of the Downtown West development agreement with Google followed by guest speaker Zulma Maciel, director of the city's Office of Racial Equity.

Register in advance for this meeting.  After registering, you will receive a confirmation email containing information about joining the meeting.


Google agreement media coverage

COVID-19 Updates

City receives $1.17 million federal grant for business recovery, jobs
The $1.17 Million in CARES Act Recovery Assistance grant will allow the City of San Jose  to provide more support to our small businesses and manufacturers in underserved areas hit hardest by the pandemic. 

The City will leverage this Federal investment and our partnerships with the San Jose Downtown Association and Manufacture San Jose over two years to build a stronger small business climate for a resilient business ecosystem that has been severely stressed during COVID-19.

The grant will provide the following support activities:

  1. Funding for technical assistance providers to help businesses and business networks in hard-hit commercial neighborhoods. This funding will allow the City to “scale up” emerging neighborhood business associations and provide assistance on topics such as access to capital, business transformation, safe operations, digital marketing, etc.
  2. Mentorship to emerging business organizations and enhanced downtown business outreach through a partnership with the SJDA. Through this work, SJDA will provide support to existing and emerging business groups so that they can better serve their communities, now and long after the pandemic.
  3. A study on how small businesses can benefit from Opportunity Zones and support economic growth benefiting communities in low-income neighborhoods.
The program will focus most resources on Downtown, Central, and East San Jose.

KRON4 grant coverage.
CDC update on when to clean and when to disinfect
At the beginning of the coronavirus, we were told to clean and disinfect repeatedly through the day.  Now, the Center for Disease Control says:  “When no people with confirmed or suspected COVID-19 are known to have been in a space, cleaning once a day is usually enough to sufficiently remove viruses that may be on surfaces and help maintain a healthy facility.”

You may want to either clean more frequently or choose to disinfect (in addition to cleaning) in shared spaces if certain conditions apply that can increase the risk of infection from touching surfaces:

If there has been a sick person or someone who tested positive for COVID-19 in your facility within the last 24 hours, you should clean AND disinfect the space.

The CDC’s new guidelines are posted here.

Read the Mercury News story on this topic.

Additional Orange Tier activities starting April 15
The California Department of Public Health recently released updates to the state’s reopening framework, which will allow additional activities to resume with modifications starting April 15. Updates to the Orange Tier (current status of Santa Clara County) include: 

  • Outdoor gathering size increases to 50 people 
  • Indoor gatherings strongly discouraged, will be allowed with modifications (no food/drink except when following the standards in the guidance) 
  • Outdoor private events size increases to 100 people or 300 if all guests are tested or show proof of full vaccination 
  • Indoor private events will be allowed if all guests are tested or show proof of full vaccination: maximum 150 people 
  • Indoor seated live events and performances at small venues: Maximum 15% or 200 people; 35% if all guests are tested or show proof of full vaccination 
  • Indoor seated live events and performances at large venues: Maximum 10% or 2000 people; 35% if all guests are tested or show proof of full vaccination 
View the updated sector chart to see which activities and businesses are allowed in each tier.
State plan to fully reopen economy June 15

Tuesday’s announcement from the State Department of Public Health:

“As we reach 20 million vaccines administered and COVID-19 case rates and hospitalizations have stabilized, California is looking to move beyond the Blueprint for a Safer Economy to fully reopening our economy. On June 15, all industries across the state can return to usual operations with common-sense risk reduction measures such as masking and vaccinations.

We will only progress to this stage if we continue to stay vigilant, keep wearing our masks and getting vaccinated. The state will monitor hospitalization rates, vaccine access, and vaccine efficacy against variants with the option to revisit the June 15 date if needed.”

On June 15, California will fully open its economy if two criteria are met:

  1. Equitable vaccine availability: If vaccine supply is sufficient for Californians 16 years or older who wish to be inoculated.
  2. Consistently low burden of disease: Hospitalizations are stable and low, and specifically, hospitalizations among fully vaccinated individuals are low.

What happens beyond the Blueprint?
When California fully reopens the economy, the state will move beyond the Blueprint for a Safer Economy (the colored tier system). 

All sectors listed in the current Blueprint Activities and Business Tiers Chart may return to usual operations in compliance with ETS/Cal OSHA and other statewide agency guidelines and standards with limited public health restrictions. In addition, the following restrictions apply (via a narrow public health order): 

  • Unless testing or vaccination status is verified for all attendees, conventions will be capped at 5,000 persons until October 1.
  • International convention attendees will only be allowed if fully vaccinated.
  • Workplaces promote policies that reduce risk, including improved indoor ventilation, and mask wearing in indoor and other high-risk settings as well as remote work when possible without impacting business operations.
  • Californians and travelers will be subject to any current CDPH and CDC travel restrictions.

Media coverage:  KTVU 2     ABC 7     Bolly Inside

Financial Opportunities

Shuttered Venue Operators Grant Portal opens for applications today
The portal opened about 9 a.m. today, according to SBA.  If you qualify, get your application in as soon as possible.

Did you miss the national Shuttered Venue Operators Grant informational webinar on March 30 highlighting the application process for potential eligible entities? The webinar was recorded and you can view it here

For more information about the Shuttered Venue Operators Grant, visit

PPP Extension Act of 2021 Extended to May 31
On March 30, President Joe Biden signed the PPP Extension Act of 2021 into law, extending the Paycheck Protection Program an additional two months to May 31, 2021, and then providing an additional 30-day period for the SBA to process applications that are still pending.  Check with your bank or start your application here.

CBS News report on this topic.


Rebuilding Your Business – Getting Your Customers and Employees to Come Back
Thursday, April 15 | 3:30 pm | Free | Hosted by City of San Jose | Register

You are ready to serve your customers and clients – but are they and your employees comfortable with it? A panel of experts will help you stand out from the competition as a safe business in legal and effective ways.  Topics will range from effective messaging, to vaccine passports, to workplace policies on vaccines and beyond. Registration for this webinar is encouraged.

Hospitality: Design Strategies for Resilience & Growth
Thursday, April 15 | 9 am | Free | Hosted by Gensler | Register

How can hotels rethink the guest experience so that guests can enjoy a great time safely again? Join Gensler’s Hospitality leaders for a discussion on how the hospitality industry is reinventing itself through resilient, human-centric designs that bring people back together for new curated experiences.

Read more about Gensler’s Design Forecast 2021 at

San Jose Downtown Foundation seeks Board members
The San Jose Downtown Foundation is looking for Board Members.  Are you connected in downtown San Jose and interested in supporting the arts in a valuable way?  Do you want to be involved in enhancing the cultural, aesthetic and educational environment downtown through our Downtown Doors program?  We are looking for board members who want to help connect the foundation with companies and organizations to support our beautification programs. Contact Donna Butcher, if interested.

DTSJ and SJDA in the News

DTSJ and SJDA in the news

More recent media reports involving Downtown San Jose with commentary or behind-the-scenes input by San Jose Downtown Association. 

COVID-19 Links
Newer Links
Let us know how else we can help by replying to this email. We’ll have another message next Thursday. We're in this together.
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