This is the 28th Weekly Message to Businesses from San Jose Downtown Association since the end of the COVID-19 "tier" system June 15. They are usually sent on Thursdays.
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To our members: 

If you hadn’t begun wearing your mask again in public, the State of California mandated it starting Wednesday.

The case count in the state has increased 47 percent since Thanksgiving.  Please be careful. Let’s get through these holidays safely.

Also, you’ll notice in our News section below that SJDA’s Year-in-Review meeting of Dec. 10 was news-breaking and received plenty of media play.  In case you missed it, watch the video here.

In Today's Message
City Updates

Downtown divided into two Council districts at Highway 87
The new boundaries of San Jose’s City Council districts were approved by the City Council Wednesday, and the final map was not among the three recommended.

After hours of debate that continued into the next day, a version of Councilmember David Cohen’s map was selected.

The maps are redrawn every 10 years according to shifts in population – the idea is that each district has roughly the same number of people.

While many residents worried about their neighborhoods being split up, dividing their ability to advocate as one voice, SJDA attempted to keep downtown under one representative’s purview.  District 3 in the downtown was redrawn at Highway 87.  Now, SAP Center, the airport and the majority of Downtown West have shifted out of District 3 and into District 6.

Downtown’s core area does not change and stays intact as part of District 3.

SJDA represents one downtown that includes both the core and Downtown West.  We look forward to “doubling up” our efforts in the next decade as the D3 and D6 councilmembers will now both represent downtown.  For instance, Groundwerx covers areas on both sides of Highway 87, meaning any issues that arise will likely need discussion with two councilmembers. 

The latest map can be downloaded here.

For background on the process and how other neighborhoods fared, please read these articles from the Mercury News and Spotlight.

One segment of the Mercury News provides this background:  “​​San Jose census data shows that the city’s population grew by about 67,000 residents in the past decade, increasing from nearly 946,000 residents to 1,013,000. Districts 3 and 4, which encompass the city’s downtown area and North San Jose, are the most heavily populated.

“To rebalance the growth in those two districts, some southern portions of District 4 will be moved into Districts 3 and 5, and District 6 will expand to the northeast to include the neighborhoods north of the SAP center and around the airport, which were previously a part of downtown District 3.”

COVID Updates

California:  Masks Required for All Public Indoor Settings
Beginning Wednesday, Dec. 16, the California Department of Public Health (CDPH) is requiring masks to be worn in all indoor public settings regardless of vaccine status through Jan. 15, 2022. This new requirement is in response to the rising case rate and hospitalizations, which have risen since Thanksgiving by 47 and 14 percent, respectively. In addition to the updated requirement on mask wearing, CDPH offers guidance on getting the most out of masking.

Additionally, the CDPH updated requirements for attending mega events, like concerts and sporting events. Prior to attending an event, attendees will now be required to show either proof of vaccination, a negative antigen COVID-19 test within one day of the event, or a negative PCR test within two days of the event. NOTE: Per City of San Jose urgency ordinance, operators or hosts of large indoor events at City-owned facilities with 50 or more guests shall require all attendees age 12 and older and all staff to show proof of full vaccination before entering the facility.

CDPH also issued a new travel advisory effective Dec. 13 recommending that all travelers arriving in California test for COVID-19 within three to five days after arrival, regardless of their vaccination status.

San Jose Inside mask coverage.

Santa Clara County:  Guidance to keep everyone safe during holidays
With the holidays upon us, the following guidance is offered to keep everyone safe:
Get tested immediately before travel, upon return, and again three to five days later. 

  • Have everyone ages 5+ get their COVID vaccination. 
  • Have everyone ages 16+ get their COVID booster. 
  • Wear a mask indoors and in crowded settings. 
  • Keep group gatherings small in both size and duration. Gather only with close family units. 
  • Outside gatherings are safer than indoor gatherings. 
  • Be cautious around elderly or immunocompromised individuals and consider COVID-19 testing before such interactions.

Parents of very young children and those who have not been vaccinated should make sure to take all advised precautions. Avoid large gatherings. Always wear a mask in indoor public settings and in crowded outdoor settings (unless under age two).

Vaccinations through the County are no-cost to the public, insurance is not required, and there are no immigration requirements. Appointments can be made at

Downtown Business Update

MOMENT shops open for holidays

Starting on Wednesday, Dec. 15 and going through Sunday, Dec. 19, San José's Le Petit Elefant will pop up at MOMENT (60 N San Pedro St), featuring everything from her hugely in demand rice cooker ceramics to her Filipino-inspired artwork and goods. 

Shop in-person or order online at and pick up at the store. 

On Sunday, Dec. 19, Kristina Micotti's store will host a gift-wrapping party from 12 pm to 5 pm at her store. Featuring free gift wrapping with any #KMStoreSJ purchase. Hand-drawn bags and tags, Christmas music, cookies and fun. 

For those looking to shop for clothing both beautiful and sustainably sourced, go to San José's Thrill of the Luxe to peruse a selection of vintage and secondhand fashion. 


Also, SJMADE store features the work from some of your favorite makers and artists. Shopping in-store is available, but the SJMADE experience includes shopping online at, where you can explore our collection of over 4,000 items. Ship it or choose a free local pick-up option and pick it up at the SJMADE Store!

SJDA Virtual Job Board

SJDA continues to help get the message out about your job openings. Complete this form with your business information and open positions and SJDA will post the opportunities weekly on, publicizing the message to our 42K+ social media followers on Facebook, Instagram and Twitter. 

Also, please email or if you are fully staffed and need your posting deleted. 


Downtown Ice - Open daily
Downtown Ice is back this year, with a few important changes.

First: the daily hours are extended.  Through Jan. 9, the rink opens at 10 a.m. Through Dec. 17, the rink closes at 9:30 p.m.

Second:  The rink is no longer “skate for as long as you want.” Instead, all tickets are sold online and one-hour sessions begin every 90 minutes.  That gives staff time to make the ice nice and smooth for each session. And, no long lines to wait in.

Third: COVID safety protocols are enforced. You must show proof of vaccination.

It’s best to check out the Downtown Ice website before you go.  

Downtown Farmers’ Market is full of artisan gifts, too
The San Jose Downtown Farmers’ Market celebrates its final week Friday, 10 a.m.-2 p.m. in SoFA on South First Street.  The Holiday Markets will be out in force alongside the Farmers’ produce. Great gifts available.

Downtown San Jose and Silicon Valley in the News
Recent media reports involving Downtown San Jose/Silicon Valley. Subscriptions may be necessary to see the article:
COVID-19 Links
Newer Links:
Let us know how else we can help your business by replying to this email. We’ll have another message next week.
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