This is the 7th business and COVID-19 update from San Jose Downtown Association since the reopening on June 15. They are usually sent on Thursdays.
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To our members: 

The safety of you, your employees and your guests is of paramount importance.  This week’s media messages result in our need as businesses having to consider the best way to handle rising cases of COVID-19 and the delta variant.

On Wednesday, the Mercury News ran an item suggesting that if there were still Tiers, 36 California counties would be in the highest “Purple” tier and Santa Clara County would be in red.

Also this week, the CDC came out with the same recommendation that L.A. County reached a few weeks ago -- everyone should wear masks whether vaccinated or not.

A third point emerged this week -- the claim that those vaccinated are not aware that they are infected with the virus or the delta variant and passing it on, also causing cases to increase. 

Santa Clara County has not issued any new mandates yet, but … Please stay safe and keep your business safe.SJDA will continue to monitor the situation and report these changing developments
In Today's Message

Employers asked to require employee vaccination

With COVID-19 cases rapidly on the rise, Santa Clara County health officers, along with those from Contra Costa and San Francisco counties, strongly urge all employers to consider implementing workplace COVID-19 safety policies requiring their workforce to get fully vaccinated as soon as possible.

For any employees who are not yet fully vaccinated, employers must require and enforce masking under current state law. In addition, employers are encouraged to require frequent COVID-19 testing of unvaccinated employees. Requiring documentation of COVID-19 vaccination rather than self-attestation is recommended as a best practice for employers to ensure workers are adhering to the appropriate workplace protections.

CDC recommends masks for everyone, too 

In guidance updated on July 27, the Centers for Disease Control and Prevention (CDC) recommends fully vaccinated and the unvaccinated once again wear masks indoors in parts of the county with substantial or high transmission of the Delta variant of COVID-19.

Will you allow unvaccinated patrons inside your establishment?

Some businesses are saying that the vaccinated are allowed inside but the unvaccinated are not.

This week, Haberdasher and 3Below both are asking to see vaccination cards or smartphone photo of one, and matching ID before letting anyone inside.  Haberdasher recommends that you make reservations, and the unvaccinated are welcome to stay in its outside area. 

From 3Below:  “if you're fully vaccinated, you're welcome to join us at our theater to see a film and enjoy our yummy food; masks are welcome but optional. If you're not vaccinated, please stay home for your safety and that of our team and their families.”

FYI:  State has new vaccination standard for state employees and health-care workers

Vaccination mandates have begun.  The new standard announced by the State this week requires all state employees and workers in health care and high-risk congregate settings to either show proof of full vaccination or be tested at least once per week. The new policy for state workers will take effect Aug. 2. The new policy for health care workers will take effect Aug. 9.

Health care facilities will have until Aug. 23 to come into full compliance. The State encourages all local government and other employers to adopt a similar protocol.

Vaccinations Friday at Farmers' Market

Fill out the Intent to Participate form

Special Offers for SJSU Students

Special offers for returning SJSU students
A message from Edwin Tan, director of advocacy and community relations, Office of the President, San Jose State University:  “We're planning to update our SJSU <3's SJ website. It will go out to our whole SJSU community. We’re hoping to link to a list of DTSJ businesses and those that have any discounts.”

SJDA created a form for businesses to fill out if they would like to offer a special.  And, we’ll put your offers on our SJSU Web page (which currently shows examples from last year).  

If you’d like to be included on the page, please fill out this form with your special offer and send it to us as soon as possible. Students return to campus Aug. 19.

Students will need to present their SJSU ID to your business to receive these special offers.

Hammer Theatre 15-question survey 

Hammer Theatre asks patrons how comfortable they feel returning to their indoor arts venue on Paseo de San Antonio.  The survey begins here.


Note:  Grant range is $500 to $10,000
Fill out the Intent to Participate form

Webinar:  ADA Compliance

Monday, Aug. 2 | 10-11:30 am
Zoom | Hosted by Mountain View Chamber of Commerce
A number of merchants have received warning letters from lawyers regarding complying with the Americans with Disabilities Act. The fact that many of our restaurants have extended their operations outdoors has added situations that may have left you more vulnerable to violations.

In this important webinar, representatives from the City, the County, and the legal community will help shed light on what it means to be compliant in the current situation, as well as your legal rights and courses of action.

Music in the Park 2021 presents J Boog
Get ready to vibe to Airfield's Music in the Park reggae legend J Boog on Aug. 27 at Plaza de Cesar Chavez! He was our 2019 show closer and we're excited to bring him back as this year's featured artist. We only have one show this season, and TICKETS ARE NOW ON SALE! $25 general, $50 VIP, $30 day of show. See you there!

Starlight Cinemas - Free summer outdoor movies
The San Jose Downtown Association brings you Starlight Cinemas, presented by First Tech Federal Credit Union. Enjoy free summer outdoor movies at dusk at St. James Park. Two events remain.

Catch the new Disney movie, "Raya and the Last Dragon" next Wednesday, Aug. 4. The four-week series  ends Aug. 11 with the 1984 version of "The Karate Kid."

Grab food to-go from a downtown restaurant and arrive an hour before dusk for pre-movie fun and games.

Park in the Third Street or Market & San Pedro garages. Parking is free for the first 90 minutes.

Make the Downtown Farmers’ Market part of your Friday routine
The weekly San Jose Downtown Farmers’ Market is back Friday at 10 a.m. on South First Street between San Salvador and William streets in SoFA District.  The weather will be great this week, a good reason to make Market visits part of your Friday routine.

Also, the best pickings of fresh fruits and vegetables by California growers is July and August.

The Market will return every Friday through Dec. 17, with the exception of the day after Thanksgiving.  

Reminder:  You can get your vaccination at the market between 9 a.m. and 1 p.m.

Here’s what’s happening this week at the Market.

PBID Renewal Survey

Help plan the future of the Downtown PBID -- Please take this survey
Since 2007, the San Jose Downtown Association has managed the Downtown Property-Based Improvement District (PBID). The PBID collects an assessment on Downtown properties within a specific boundary to fund enhanced services, including the uniformed Groundwerx clean team and safety ambassadors, tree maintenance and flower planting, public art, business development assistance, and more. Through the PBID, property and business owners have had a role in helping to achieve the goal of a Downtown San Jose that is clean, safe, beautiful, and vibrant. 

The PBID is reauthorized every ten years. The current term expires in 2022, and as part of the reauthorization process, SJDA seeks feedback on how it can continue to provide services that are of value to Downtown stakeholders. Please take about 5 to 10 minutes to complete a survey in English // Spanish // Vietnamese.  Your input will be considered as plans are made to continue PBID services in Downtown San Jose.

To learn more about the San Jose Downtown Association and the PBID, visit

SJDA Virtual Job Board

SJDA Virtual Job Board
SJDA will help get the message out about your job openings.  Complete this form with your business information and open positions and SJDA will post the opportunities weekly on, publicizing the message to our 25,000 social media followers on Facebook and Twitter.

Downtown/Silicon Valley in the News

Mercury News:  Music in the Park brings back fan favorite 

Spotlight:  Gary Dillabough’s vision to revitalize downtown

Spotlight:  Santa Clara leads in job losses; unemployment rate rises

COVID-19 Links
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Let us know how else we can help your business by replying to this email. We’ll have another message next Thursday.
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