A Weekly Message to our Downtown San Jose businesses
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To our members:

Our lead item today is a request by the San Jose Sharks to collaborate on a special event:  the Feb. 25 celebration of the career of Patrick Marleau and retirement of his No. 12 jersey which will hang in the rafters of SAP Center.

Here's a chance for restaurants, bars, pubs and our most creative businesses to do something extraordinary -- turn the downtown into a pre-game party. Again, please share the word of your special activity (email rjensen@sjdowntown) and we'll publicize it.  SJDA will also use our connections with assignment desks to make sure the media is aware of this news story that not only celebrates "Mr. San Jose Shark," but also boosts downtown businesses.

So in your email, let us know if you are also available to comment to a reporter if requested and we will add you to our list.

Let's take full advantage of what promises to be a great game vs. Chicago and super community event. 

In Today's Message
Sharks letter to DTSJ businesses

Unedited Letter from the Sharks:

Dear Downtown San Jose Neighbors,

On Feb. 25, SAP Center at San Jose will welcome more than 17,000 fans to celebrate Patrick Marleau and the retirement of his No. 12 to the SAP Center rafters.  This is an unprecedented event for the San Jose Sharks and SAP Center, and this will be the first pre-game jersey retirement ceremony in franchise history.
The game will be a complete sell-out and the arrival of Sharks fans to downtown San Jose will likely be at levels not seen since the Sharks reached the Stanley Cup Final in June 2016.  The celebration will include several ancillary, pre-game activities.  The timeline for these activities is below, as well as some additional information intended to help our Downtown business partners benefit from the opportunity of this momentous occasion. Communications from the Sharks preceding the event will encourage early arrival to Downtown San Jose to ensure guests are ready in their seat inside SAP Center to enjoy the pregame number retirement ceremony, which is scheduled to begin at 5:35pm.
Event                                                                                       Time
Patty Fest on Barrack Obama Boulevard                                 3:00pm – 4:15pm
SAP Center Sharks365 Member Early Entry                            3:45pm
SAP Center General Fan Entry                                                 4pm
Patrick Marleau Number Retirement Ceremony                  5:35pm – 6:15pm
Pregame warmups                                                                    6:44pm – 7pm
Sharks vs. Chicago Blackhawks game begins                         7:23pm
Most Sharks fans attending the game will want to be in their seats at SAP Center prior to the Patrick Marleau No. 12 retirement ceremony, which begins at 5:35pm. 
To help elevate the overall event experience for our guests and your customers, we encourage our downtown partners to prepare for early arriving Sharks fans by having all available vehicle parking locations open and staffed for event attendees.  We also encourage our local restaurants, bars and pubs to attract guests to their establishments prior to the game by promoting food and drink specials in recognition of Patrick Marleau and his accomplishments. Additionally, we encourage our local establishments to communicate the pre-game Patrick Marleau No. 12 Retirement Ceremony time as 5:35pm.  We don’t want anyone to miss out on the festivities.
Some notable information about Patrick Marleau includes:

  • He is referred to as “Mr. San Jose Shark”
  • His 1,779 NHL games played makes him the National Hockey League’s all-time leader in regular season games played
  • Has 1,197 points throughout his NHL career (1,111 with the San Jose Sharks)
  • He scored 566 NHL goals – 522 with the Sharks
  • He is only the fourth player in NHL history to record at least 900 consecutive games played
  • Won goal medals with Team Canada during the 2010 and 2014 Winter Olympics
  • His favorite drink is an “Old Fashioned”

The Patrick Marleau No. 12 Retirement ceremony will be a celebration of Patrick, his accomplishments and his legacy in San Jose. It will also be a tremendous opportunity for our partners in Downtown San Jose to elevate the overall event experience for their customers. We encourage you to be ready to receive early arriving Sharks fans. If you have any questions about this event, please contact Jim Sparaco, Director, Publications at

Reserved parking now available on

ParkSJ will have its standard SAP pre-pay of $10 starting at noon Feb. 25 and running throughout the day until game time. Be sure to share with your customers that they can now RESERVE a space in the Market and San Pedro Garage on game and event days. Check out the new capabilities of

Back-to-the-office barometer

Occupancy Surpasses 50% for the First Time Since Pandemic Began

Occupancy continues to climb as employees across the country return to the office. The 10-city Back to Work Barometer rose nearly a point to 50.4% occupancy, reaching a new record high and surpassing the halfway mark for the first time since the start of the pandemic. The weekly high was Tuesday at 58.6% and the low was Friday at 34.9% occupancy.

Almost all tracked cities held steady or saw increases last week, with only Houston and Dallas dipping more than half a point. San Jose – though still at the bottom of the Barometer – experienced the biggest jump of any city, rising nearly three points to 41.1% occupancy. All ten cities on the Barometer have now reached occupancy rates above 40%.

In San Jose, the barometer showed Friday was lowest day of the week at 28% occupancy and Tuesday approached 49%, the highest of the week.

Meetings and Workshops

Talking Tax #2- Tax rules and regs for 2023
Feb. 9 | 11 a.m.

Hosted by SV Business Journal | Free
Virtual | Register
Our panel of experts will discuss which taxes can have the biggest drain on you company’s resources and will offer suggestions on improving the tax compliance process. We will also discuss how to get feedback on tax compliance when your business considers an opportunity or made a major shift.. 

PG&E Market Access Program Incentive - Community Information Session
Feb. 10, 10-11:30 am
San Jose City Hall, Committee Room 119 & 120
Register | View Market Access Information Page

The PG&E Market Access Program (MAP) is an incentive from PG&E aimed at helping offset the cost of energy-efficiency upgrades for commercial buildings. 

We all know that installing HVAC upgrades, heat pumps, new lighting, insulation, and equipment/appliances can save money over time, but these are also expensive up-front investments. To help, PG&E has a $60 million pool of funds to incentivize high-impact commercial energy efficiency retrofits. The goal for PG&E is to help reduce peak demand and enhance grid reliability. Unlike other incentive programs, MAP offers aggressive incentives based on the Total System Benefit of the project and the useful life of the measure. The program applies to a broad profile of existing commercial building upgrades. (Certain multifamily/mixed-use buildings may also qualify.) If you’ve been considering an energy-efficiency upgrade, this might help it pencil.
The City of San Jose is partnering with ProspectSV to help get the word out, answer questions, and boost our City and region’s sustainability. At the workshop, you will learn about program details, eligibility, how to apply, and next steps.

More business promotional opportunities

SJDA will help promote your upcoming events and promotions
San Jose Downtown Association will include your Valentine's Day and St. Patrick's Day events and specials if you let us know about them.  A St. Patrick's Day page will be built on; we're doing holiday emails to our Downtowner Online subscriber list; and we'll publicize the events on our social media. Send us the info

SJSU Offers page on
SJSU students and faculty are checking out the SJSU Offers page on for discounts, The page receives more than 100 unique visits each week.  If you have a new offer or want to update your present offer, go to this form.

City and County announcements

Programs to help build and grow your small business

From the City of San Jose Office of Economic Development and Cultural Affairs:

Opening of a Request for Proposals (RFP) for community-based organizations and non-profits
The economic development office is building a list of prequalified, on-call organizations that can help it plan for and implement community engagement and outreach processes. The organizations selected through this RFP will receive a Master Agreement that staff in any department can utilize for projects all over the city. Two outreach events are scheduled for Feb. 15 and Feb. 23. The deadline for submissions is March 10, 11:59 pm.  More information 

The American Small Business Growth Program   Silver Lining, in partnership with Wells Fargo, invites small business owners to apply to the American Small Business Growth Program at a “Pay What You Can” rate. In the program, you’ll build an Action Plan to expand your clientele and grow your business. With a full year of support, this program will help you actually implement that plan and hit your goals. More info

Two Programs at the ICA - sign up by Feb. 10 
  • The Lab at ICA is an 8-week program for early-stage companies focused on strategic growth. The program will cover topics such as financial management essentials, growth visioning, path to profitability, financial projection, prepare for capital.  
  • The Accelerator at ICA is a 4-month program for established growth-stage businesses to get capital-ready. The curriculum will cover topics such as growth planning, HR strategy, financial management, investment readiness, etc. 
More info 

Storm Damage Help for Residents and Small Businesses  
If the recent storms caused structural damage to your home or business property, please call 408-535-3555 or check out the City's resource page
BEACH Clinic Program
Are you starting a new business and looking for legal and business advice? Do you have questions about your existing business but don’t know who to seek advice from? Become a client of the Bronco Entrepreneurs Advisory Clinic Hours (BEACH) program to receive business advice at no cost to you. The BEACH program is hosted by Santa Clara University School of Law and the Ciocca Center for Innovation and Entrepreneurship. Sign up before Feb. 6

Santa Clara County RFPs
Stay up to date with County of Santa Clara Procurement and Contracting news, upcoming events, and business opportunities.
Parking tip and traffic

Parking tip for businesses:  Incentivize customers to come downtown by reminding them of the 90-minutes-free parking program at five Park SJ garages: Market & San Pedro; Second and San Carlos; Third Street; Fourth Street; and Third and Santa Clara.

March 11, 4am-3pm -- Crews will close various city streets in downtown for the San Jose Shamrock Run 5k. Streets that will close include St John St. between Almaden Ave. and N. Market St, San Pedro St. between St John St. and Santa Clara St, and Santa Clara St. between Market St. and Almaden Ave. The PDF attached shows the route map at the end of the document. 

Downtown is hiring

Businesses can go to the Downtown Is Hiring page on to list your openings for 2023.  The form for businesses to list a position and available positions downtown for those looking for jobs are both on the page, which averages about 300 visits per month!

Downtown San Jose and Silicon Valley in the News

NOTE:  Feb. 16:  Retirement party for Sparky Harlan, Bill Wilson Center's CEO and former SJDA Board Member.  Noon-1:30p.m., Sobrato Center for Nonprofits, 1400 Parkmoor Ave.  RSVP

Recent media reports involving or relevant to downtown San Jose.
(Subscriptions may be necessary to see the article).

VTA:  State commits another 375M ($1.125B altogether) to BART profject to Downtown San Jose and Santa Clara. (VTA current rendering of the future Mitchell block at Santa Clara between Market and First streets above);  Also: SFYIMBY ; CBS Bay Area 
Mercury News:  Nirvana Soul will open second downtown cafe at MLK, Jr. Library this fall
Mercury News: Google gains ownership of some Wild West-era downtown parcels
Mercury News:  Proposed hotel by Urban Catalyst on West San Carlos Street near Downtown West gets funding to begin building. 
SJ Spotlight:  Z&L Properties puts Greyhound site up for sale, plus recap of other holdings
California Globe: Goldman Sachs predicts downturns in San Jose and San Diego housing markets in 2023
Redfin: 10 fun things to do in San Jose 
SmartAsset: Where Americans are happiest (featured last week) San Jose ranked fourth out of top 200.  Sunnyvale is No1; Fremont is No. 4 and SF is No.14. California dominates top 10.

Read the latest issue of Downtown Dimension, the SJDA monthly newsletter. Subscribe

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Let us know how else we can help your business by replying to this email. We’ll have another message next week.
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