This is the 22nd Weekly Message to Businesses from San Jose Downtown Association since the end of the COVID-19 "tier" system June 15. They are usually sent on Thursdays.
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To our members:

It’s another full week of news and events in downtown San Jose.

On the news side (also listed below), SJDA is involved with a number of policy issues with potential have major impacts on downtown businesses, including:

  • How the City and County plan to utilize remaining American Rescue Plan Act funding, which amounts to hundreds of millions of dollars;
  • Redistricting:  keeping downtown in one council district (which is SJDA’s position) or broken up into two or three different council districts (so-called “unity map”). 
  • The re-start of the City’s Recovery Task Force, which includes SJDA representation on the 55-member panel.

Also in the news, and to everyone’s relief, children 5-11 can now get their COVID vaccination.

On the events side, it always seems like a big day in downtown San Jose on the First Friday of each month.

The South First Friday gallery crawl returns, the First Friday at the San Jose Museum of Art is available and we’re going to have the exciting return of the Sonic Runway in our “playa” in front of City Hall.  That grand opening includes: Bloco do Sol, DJs, food trucks, and more.

This weekend, go out and enjoy Viva Calle on Sunday, or Cinequest’s Cinejoy virtual film festival -- today through Nov. 14 -- in the comfort of your home.

We also placed a graphic below announcing time and agenda for the annual Veterans Day Parade, always on the 11th hour of the 11th day of the 11th month.

One of the objectives of these weekly messages is for you to know that SJDA has your back if you don’t have time to fit it all in.  We invite you to comment if you can, and hope that you also have time to enjoy the wonderful activities available outside your home, office or business.

In Today's Message
COVID Update

COVID-19 Vaccines for Kids Are Now Available
From the City’s Flash Report:  Following Tuesday’s approval from the Centers for Disease Control and Prevention (CDC), Santa Clara County offers COVID-19 vaccinations for children ages 5-11. Currently, the Pfizer vaccine is the only option for this newly approved age group. Parents and guardians should visit to sign up for an appointment or to find a convenient walk-in location. Beginning today, all County operated mass vaccination sites are offering the pediatric vaccinations.

For downtowners, Roosevelt Community Center, 901 E. Santa Clara St. will be open Sunday, noon-7pm for vaccines.

Beginning Nov. 4, the pediatric vaccine will also be available at all the County’s mobile vaccination clinics. Families are also encouraged to check with their primary care physician or their local pharmacy to see if they offer vaccine appointments for children. The County is also partnering with school districts to offer vaccination onsite at schools, particularly in the County’s most disproportionately affected communities.

As it has been through the pandemic, vaccinations are provided free to recipients. Health insurance is not required and there are no immigration status questions. For questions about the pediatric vaccines, check in with your health provider or contact the County by calling 2-1-1 or sending a message through the public health order questions online contact form. The COVID-19 vaccines are safe and effective.

Here is what you can expect with your child’s appointment. Your child will need two shots.

  • The second shot is three weeks after the first shot. 
  • Your child will get the Pfizer vaccine. 
  • This is the vaccine that will be available for kids ages 5 to 11. 
  • This is a smaller dose than the Pfizer vaccine for adults. It is one-third of an adult dose. 
  • Your child will get a white CDC COVID-19 vaccine record card. 
  • Bring your child’s yellow childhood immunization card, if you have one, to be updated too. 

Eligibility for COVID-19 Boosters
From the City’s Flash Report:  Many recipients of the Moderna and Pfizer vaccine are now eligible for a booster shot, and ALL recipients of the Johnson & Johnson vaccine who are 18 or older and received their dose at least two months ago are now also recommended for a booster shot. The booster eligibility of those who received their second dose of either Moderna or Pfizer at least six months ago are: 

  • 65 or older
  • 18+ and live in a long-term care facility
  • 18+ and have at least one underlying medical condition
  • 18+ and work or live in a high-risk setting, such as
    • First responders – healthcare workers, emergency services employees, and group home staff
    • Education – teachers, support staff, and daycare workers
    • Manufacturing workers
    • Grocery store workers
    • Food and agriculture workers
    • Public transit workers
    • Corrections workers
    • U.S. Postal Service employees
Government News

First COVID-19 Recovery Task Force Meeting Tomorrow
Representatives from 55 organizations have been approved by the San Jose City Council to serve on the COVID-19 Recovery Task Force, part of the Fiscal Year 2021-2022 City Roadmap “Build Back Better + Task Force” Initiative.  The first Task Force meeting will be today (Nov. 4) at 6 p.m. via Zoom. The COVID-19 Recovery Task Force web page includes the list of Task Force members, meeting materials and other resources.

Council delays discussion about how to spend American Rescue Plan Act funds
The San Jose City Council decided Tuesday to defer discussion of the City’s spending priorities for a remaining $82.5 million in American Rescue Plan Act (ARPA) funding.  No future date has been scheduled.

“We are concerned that the state’s new interpretation of certain tax revenues the City currently receives may impact our budget going forward,” said Councilmember Matt Mahan.  “This matter arose just hours before the meeting. Until we confer with the state and come to an understanding, it would be unwise for us to allocate our remaining ARP funds. I apologize for the last minute change, and again, I appreciate your attention to this key decision.”

The planned discussion prompted several letters to the Mayor and Council from local developers and business groups, including SJDA.

SJDA letter to the Mayor and City Council

SJDA’s letter suggests emphasizing additional spending on clean and safe initiatives, the top priority of our businesses in bringing customers and employees back to downtown.

SJDA also requests money to hire and start a Social Impact Team that complements the services already performed by Groundwerx, but goes deeper in addressing the unhoused concerns we face daily.  The request would speed up the hiring by six months.  The Social Impact Team proposal is part of the next PBID Renewal request to property owners to renew Groundwerx, business development and street life services for the next 10 years.

Urban Vibrancy Institute (UVI) also came out with a letter that supports a memorandum by Mayor San Liccardo and four other councilmembers for more community policing, an extra $1 million for the Al Fresco program, and an additional $100,000 for Groundwerx’s power-washing program.  UVI letter to Mayor and City Council

The city staff recommendation would direct $4.2 million into the Abierto outdoor dining program; $15 million into the Beautify SJ Initiative directed at cleaning up after the unhoused; and $4.8 million for small business and arts and cultural grants.

If you would like to provide comments, you can send your thoughts to Nathan Ulsh, SJDA Policy and Operations Director, or directly to District 3 Council representative Raul Peralez.

Supervisors vote on ARPA funding
Santa Clara County Supervisors did vote on directing $375 million in ARPA funding toward the county’s social programs and bolstering infrastructure. The largest chunk is $157 million for county COVID expenses not covered by FEMA; $74 million on grants, family-focused services and infrastructure; and $65 million for mental health, homelessness and other healthcare costs.

“The thrust is putting the dollars toward programs that the county is supposed to fund,” said Mike Wasserman, board president.  Wasserman also asked staff to consider providing some non-profit dollars to those who also need it and small businesses.

SJDA requested $150,000 for the new Social Impact Team described in the City Council story above.  


Redistricting Commission for City of San Jose
Nov. 4 | 7pm | Virtual |
Attend | Zoom
The Redistricting Commission is in the midst of redrawing the city’s 10 Council Districts -- this occurs every 10 years at the local, county and state levels following the release of the Census report.  Regarding downtown, at least one version separates San Jose State University from downtown, one map shows First Street dividing downtown into two council districts, a different map has all of downtown in one district and other maps divide downtown in separate districts, which would mean multiple councilmembers representing the core area.  There are possibly two other meetings planned for public comment on Nov. 8 and Nov. 17.  The partial map above (Draft Plan D2)  is SJDA's preferred  version, with one representative downtown

You can attend and submit your thoughts to, or you can send your comments to Nathan Ulsh, SJDA Director of Policy and Operations, who will aggregate downtown responses and prepare a recommendation to the Commission tonight and next week, and ultimately to the City Council on January 11, 2022.

SJDA Virtual Job Board

Virtual Job Board
SJDA continues to help get the message out about your job openings. Complete this form with your business information and open positions and SJDA will post the opportunities weekly on, publicizing the message to our 25,000 social media followers on Facebook and Twitter. 

Also, please email or if you are fully staffed and need your posting deleted.


Mark your calendars -- Sonic Runway returns Nov. 5

Downtown Farmers’ Market is full of fun
The weekly San Jose Downtown Farmers’ Market is back Friday at 10 a.m. on South First Street between San Salvador and William streets in SoFA District. Stop by to shop for all your Thanksgiving ingredients! Please note that the market will be closed Friday, Nov. 26 for the Thanksgiving holiday.

Turkey Trot and Santa Run will be virtual this year

Run virtually for good causes:  For the second consecutive year, the 2021 Applied Materials Silicon Valley Turkey Trot and the 2021 Santa Run Silicon Valley will run virtually.

“Our primary concern is the health of our community, and we remain committed to producing a dynamic event that builds camaraderie and a sense of shared mission,” said Ahmad Thomas, CEO of Silicon Valley Leadership Group.

Proceeds from the Turkey Trot go to aid vulnerable communities in Silicon Valley.  The Santa Run benefits Christmas in the Park and Downtown Ice holiday events, plus Reading Partners. 

The theme is to run separately, yet together.  The Turkey Trot is 5- or 10-kilometers to be run between Nov. 25-28 and the Santa Run is a 5K run between Dec. 19-25.  All Santa Run participants will receive a holiday-themed race shirt, Christmas ornament medal, and Santa beard race wrap (for the first 1,000 registrants). Design your own course and complete your run in the race shirt or dressed as your favorite holiday character, and share your results and photos with other runners. Register.

Downtown Doors -- the Reception Video
Have a look at the Downtown Doors “Class of 2021” reception, held on Oct. 14.  Listen to what the student artists have to say about their artwork.  The artworks are being posted onto downtown’s service doors and utility boxes in the next few weeks, weather permitting.

Downtown San Jose in the News
Recent media reports involving Downtown San Jose/Silicon Valley. Subscriptions may be necessary to see the article:
COVID-19 Links
Newer Links:
Let us know how else we can help your business by replying to this email. We’ll have another message next week.
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