This is the forty-ninth COVID-19 update from San Jose Downtown Association, dating back to March 12. They are usually sent on Thursdays.
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PURPLE TIER:  Latest County Order

Dear Businesses:

“We aren’t out of the woods yet.” We’re hearing this phrase a lot lately.  In case you were wondering, the U.S. origins of the phrase harken back to “Papers of Benjamin Franklin” and used by Abagail Adams in an 1800 letter, according to The proverb means that though there has been improvement, there are still more difficulties, dangers or bad conditions. 

True enough, but consider that perhaps the woods are getting short shrift.  Anybody hiking on rainless weekends these days know that it seems like everyone is headed to the woods on the beautiful hills surrounding our city for exercise, beauty, nature and fresh air.  They’re glad to be “in the woods,” and a little sad when they are “out of the woods” and headed back home.
Point is … we aren’t out of the woods yet, but we can still appreciate the wonderment of life itself when we are in the woods.
Whether in or out of the woods, let’s all stay on the path to recovery …

Community and Economic Recovery study session Friday morning
San Jose City Council has a meeting of note planned for Friday, Feb. 5, starting at 9 a.m.  The topic of the study session is:  Community and Economic Recovery.  Moderated by Economic Development Director Kim Walesh, the session is divided into three parts:
  • Why community healing and economic recovery matters
  • What we have learned through our COVID response and know about our future
  • How we collectively work on a path to healing and recovery
By now, councilmembers should have already contributed a one-page letter answering:  What is your vision for community healing and economic recovery. 
The memorandum describing the session indicates that the “listening session” may be more about community healing than economic recovery, but it can be suggested that setting expectations for near- and long-term healing will help lead to economic recovery.
The agenda explains how you can comment during the public portion of the meeting.

View the meeting at:
Safety this Super Bowl Sunday
We’ve seen surges in coronavirus cases after Memorial Day, Labor Day, Thanksgiving and Christmas.  Sunday is a Super Bowl, a holiday in most people’s book. The New York Times reported results of two studies that claim 30 percent of American adults said they would watch the game at a friend’s house or at a restaurant on Sunday.
SJDA is helping support your Super Bowl promotions, but if you plan to have a TV tuned into the game at your establishment, please be sure to enforce social distancing and make sure your customers wear their masks when they aren’t eating.
To add an asterisk to this message, Southern California health officials believe surges in cases in their region were exacerbated by gatherings for Lakers and Dodgers playoff and World Series games in the fall.
Reminder as we get our dining establishments up speed:  our aim is to get to red, orange and yellow levels, not go backward.
There’s still time to send your Super Bowl specials to Eric Glader ( and check out our webpage.
On the heels of the Super Bowl comes Valentine’s Day.  The City and SJDA are working together to create special Valentine’s Day lighting through downtown and lasting Feb. 11-15 – Valentine’s Weekend!

SJDA will promote your specials via social media to 35,000+ followers, and the website, which attracts about 25,000 per week.

Reach out to Eric Glader -, (650) 380-3460 for details and to make sure your offers are included.  This promotion stretches beyond restaurants – every business with ties to everlasting love and affection will work, including cookies, sweets, flowers, coffee—be creative.
Public Meeting of the SJDA Board of Directors and Business Improvement District (BID) Members
Join the first SJDA Public Meeting of 2021 on Friday, Feb. 12, starting 8:15 a.m.  We will provide an update on the Property Based Improvement District (PBID) renewal process, one of our top priorities for the year.  The main event will be an "exit interview" with Deputy City Manager Kim Walesh, who is leaving the city at the end of March after 18 years and served in key roles in the Office of Economic Development. 
Register in advance for this webinar. After registering, you will receive a confirmation email containing information about joining the webinar.
Round 2 of California Small Business COVID-19 Relief Grant Program deadline is Monday, Feb. 8 
Small businesses impacted by COVID-19 can apply until 6 p.m. Monday, Feb. 8 for the second round of California Relief Grants..  Program information here.
If you have questions, please email Nate LeBlanc ( or

Paycheck Protection Program – last day to get approved is March 31
A second round of Paycheck Protection Program funding is now available to small businesses, and the last day to get approved for a PPP loan is March 31. 
Here’s a play book that summarizes best practices, resources, and learnings from organizing 200+ PPP outreach events at the Small Business Administration. 
New grant funding program for arts and cultural organizations
The Silicon Valley Community Foundation (SVCF) recently released a new grants program for arts and culture organizations that can help them advance a long-term strategy to achieve systemic change in Silicon Valley.  The grant program is called: Arts and Culture Community Action Grant.
SVCF will hold an informational webinar Friday, Feb 5, at 1pm. Register here. Applications are due Friday, Feb 19.  

Additional information from their grant webpage.
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Let us know how else we can help by replying to this email. We’ll have another message next Thursday. We're in this together.
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