This is the 23rd Weekly Message to Businesses from San Jose Downtown Association since the end of the COVID-19 "tier" system June 15. They are usually sent on Thursdays.
View this email in your browser

To our members:

Happy Veteran’s Day! We are grateful for all veterans who serve our country.

Today, we call attention to our weekly section we call Downtown in the News.

Many items of interest, as usual, in this section. Sprouts to open in San Jose MarketCenter; the former Fairmont to emerge from bankruptcy and reopen in early 2022 as a Hilton brand; construction is underway on the new food hall at Third and Santa Clara; a possible axe-throwing venture downtown; two items about the Google village and its environs; a proposal about whether cannabis should be allowed at San Jose events; rewriting our city’s heritage in positive ways; and more.

While the rest of the copy is “Need to know,” Downtown in the News is “Want to know more.”  We apologize if you hit your free limits and are blocked from some of the news sources that cover our issues and we link to -- hopefully you already subscribe.

We’re steamrolling into the holidays. Keep your energy and stay positive.

In Today's Message

Redistricting Commission for City of San Jose
Nov. 17 Special Meeting | 6 pm | Virtual | Attend | Zoom

The Redistricting Commission is in the midst of redrawing the city’s 10 Council Districts -- this occurs every 10 years at the local, county and state levels following the release of the Census report.  Thirteen maps have been vetted and put into a library.  Three newer maps are now under consideration.

  • Community Map 3.0 keeps SJDA’s definition of downtown in one district, including Downtown West
  • Draft Plan D4 keeps SJDA’s definition of downtown in one district, including Downtown West.
  • The so-called “Unity Map” divides downtown in two, representing districts 3 and 6.

You can attend and submit your thoughts to, or you can send your comments to Nathan Ulsh, SJDA Director of Policy and Operations, who is aggregating downtown responses, providing input to the Commission, and ultimately to the City Council on January 11, 2022.

Federal Government Update

US Department of Labor Sets Vaccination Standard for Private Employers
Last week, the Occupational Safety and Health Administration (OSHA) announced a new emergency temporary standard requiring employers with more than 100 workers to implement a vaccination-or-test requirement by Jan. 4, 2022. Under this new rule, workers at private businesses will have the option to wear a mask at work and submit to weekly COVID-19 testing in lieu of getting vaccinated. Companies must provide paid time off for their employees to get vaccinated and sick leave for side effects as needed. Employers are not required to either pay for or provide tests. Companies that fail to comply with the rule may be subject to fines.

State of California Update

Help Prevent a Possible COVID-19 Winter Surge 
With the cooler weather keeping people indoors along with the waning of vaccinations and more mingling among non-household members, State public health officials urge residents to get vaccinated and boosted as soon as possible to prevent a possible winter surge in COVID-19 cases. In certain parts of the state, COVID-19 cases, hospitalizations and deaths are beginning to go up, signaling the need for Californians to get their booster shots and for the 5-11 age group to get vaccinated. Last year, daily cases quickly rose from less than 3,000 in October to more than 58,000 in December.

In addition to vaccination, the California Department of Public Health offers these tips to protect yourself and others this holiday season:

  • Stay home if you’re sick
  • Get tested before and after traveling or gathering for the holidays
  • If some of your group is unvaccinated, take precautions
  • Wear a mask
  • Gather outside or increase airflow in indoor spaces
Santa Clara County Update

Everyone in Santa Clara County can now get a COVID vaccine booster

The County encourages all residents to get a COVID booster shot, preferably before Thanksgiving, according to an announcement Wednesday.

The booster is appropriate for almost everyone ages 18 and older 6 months following the last Pfizer or Moderna vaccination, or 2 months following the Johnson & Johnson vaccination.

As of Nov. 9, 206,765 members of the Santa Clara County community had received their booster shot.  

Protecting families, schools, workplaces, and ourselves becomes even more important with the Thanksgiving holiday just two weeks away and so many people traveling and gathering with family and friends. While community case rates in the County are currently flat, rates elsewhere in the state are steadily increasing and the initial vaccine protection is proving to decrease over time.

View community forum on Vaccines for 5-11 Years Old
A virtual community forum was held Wednesday where the community asked Dr. Solorio-Cortez questions directly about the COVID-19 vaccine for children ages 5-11 years old, and booster shots. The conversation can still be viewed on Facebook: @sccpublichealth and on YouTube: SCCPublicHealth.

City Update

Business tax financial hardship exemptions extended
The City of San Jose has extended business tax financial hardship exemptions to include all persons engaged in business in the City who satisfy certain financial hardship/income requirements. Businesses seeking assistance due to COVID-19 can apply for a temporarily expanded financial hardship exemption if they meet the requirements detailed here. Deadline to apply is June 30, 2022.

San Jose Public Library Hours expands MLK, Jr. Library hours
The San José Public Library is expanding hours at branch libraries and the Dr. Martin Luther King, Jr. Library. Branch hours will expand on Wednesdays from 10 a.m. to 7 p.m. 

King Library hours will expand Mondays and Wednesdays from 10 a.m. to 8 p.m.  This is part of a phased approach to increase library access. More info.

Parking reminder:  Game-night changes at Market-San Pedro Garage

On special event nights at SAP Center, including Sharks games and tonight’s Harry Styles/Jenny Lewis concert, “Special rates as posted” takes effect.

The result is that $10 flat-rate, pre-paid parking as drivers enter the garage, goes into effect. Because of the pre-pay system, the usual “90 minutes free parking” is not available during special events.  

The  “90 minutes free parking” program resumes 30 minutes after the event begins.  Please share this information with your customers. More information.

SJDA Virtual Job Board

SJDA continues to help get the message out about your job openings. Complete this form with your business information and open positions and SJDA will post the opportunities weekly on, publicizing the message to our 42K+ social media followers on Facebook, Instagram and Twitter. 

Also, please email or if you are fully staffed and need your posting deleted.


Downtown Ice in San Jose Opening Nov. 19, through Jan. 9
Kristi Yamaguchi's Downtown Ice in San Jose presented by First Tech Federal Credit Union and Alaska Airlines returns this holiday season! Skate under the twinkling lights in the Circle of Palms at Downtown Ice.

Downtown Farmers’ Market is full of fun
The weekly San Jose Downtown Farmers’ Market is back Friday at 10 a.m. on South First Street between San Salvador and William streets in SoFA District. Stop by to shop for all your Thanksgiving ingredients! Please note that the market will be closed Friday, Nov. 26 for the Thanksgiving holiday.

At the SJDA booth, you'll find that November’s drawing is for a very special Holiday Prize Pack! This holiday kick-off kit will include:

  • 2 tickets to Downtown Ice
  • 2 tickets to Beyond Van Gogh: The Immersive Experience 
  • A roasting pan with fall recipes—compliments of PCFMA
  • $50 Carrot Cash for your fall season fruits & veggies… all in a special Farmers’ Market tote bag!

This week, shop at your favorite artisans: Michelle’s Creations, Designs by Maureen, Holiday Pop, Harji Naturals, CaliLily Candle Company and Beyond CBD. Also, make sure to visit our newest artisan: 9 Lunas Accessories! They sell jewelry, watches and more.

Turkey Trot and Santa Run will be virtual this year

Run virtually for good causes:  For the second consecutive year, the 2021 Applied Materials Silicon Valley Turkey Trot and the 2021 Santa Run Silicon Valley will run virtually.

Proceeds from the Turkey Trot go to aid vulnerable communities in Silicon Valley.  The Santa Run benefits Christmas in the Park and Downtown Ice holiday events, plus Reading Partners. 

The theme is to run separately, yet together.  The Turkey Trot is 5- or 10-kilometers to be run between Nov. 25-28 and the Santa Run is a 5K run between Dec. 19-25.  All Santa Run participants will receive a holiday-themed race shirt, Christmas ornament medal, and Santa beard race wrap (for the first 1,000 registrants). Design your own course and complete your run in the race shirt or dressed as your favorite holiday character, and share your results and photos with other runners.  Register.

New Mural

Lilies at Market Square by Jet Martinez

Have a look at the new mural, "Lilies at Market Square" by Jet Martinez.

Rubicon Point Partners collaborated with the artist to make this mural possible. The wall was a blank slate and they saw the opportunity to create something beautiful for both the tenants at Market Square at the corner of Market and St. John Streets and the community at large. Their hope is that both tenants and pedestrians can stop and admire the calming nature of this new mural.

Downtown San Jose and Silicon Valley in the News
Recent media reports involving Downtown San Jose/Silicon Valley. Subscriptions may be necessary to see the article:
COVID-19 Links
Newer Links:
Let us know how else we can help your business by replying to this email. We’ll have another message next week.
Copyright © 2021 San Jose Downtown Association, All rights reserved.

unsubscribe from this list    update subscription preferences