This is the 13th business and COVID-19 update from San Jose Downtown Association since the end of the "tier" system June 15. They are usually sent on Thursdays.
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To our members: 

It’s September and we’re ready for a three-day weekend.  Tomorrow is action-packed with the farmer’s market, First Friday Art walk and STREET MRKT, City Dance, Every Friday and Viva Parks activities with Symphony Silicon Valley and Opera San Jose staging two free concerts Saturday and Sunday on the beautiful San Jose State University campus.  

Please spend some money when you are downtown.  Buy dinner.  Buy drinks.  When you're in the office during the week, make sure to eat out -- treat yourself and tip well.  Remember, the hospitality industry is in a staffing crisis.  Every single business is "now hiring."  Be kind and be empathetic. 

And give some credit to those businesses and employees that are back in the office.  We see you supporting the local economy, taking in-person appointments, buying lunches and coffees.  Massive kudos to all the event producers and art organizations that have brought back festivals and productions to activate downtown San Jose this summer.  Attend them -- safely -- and enjoy yourself.

In Today's Message
Abierto grant - Applications due Sept. 10

San Jose Downtown Association will accept applications for downtown arts groups through Sept. 10.  To make it easier to apply, SJDA created a Web page with fillable PDFs with applications in English, Spanish, Vietnamese and Chinese.

City updates pandemic response and recovery status

The City of San Jose released a report Tuesday explaining that the lingering effects of COVID and the Delta variant are hampering the ability to focus on economic recovery.

Said a status update from City Manager Jennifer Maguire: “Unfortunately, due to the unexpected and unplanned local emergence of the Delta variant in July creating the ‘4th wave’ of the pandemic, the associated ability to infect 2.5x the number of people as the original strain, and the dramatic increase in transmissions and infections, we find that we must reorganize City resources once again to meet the demands of the moment. This means that response, recovery and other items on the City Roadmap must now occur in parallel, placing strain on existing budgets and staffing.”

The City’s “Roadmap” includes responses for small business recovery and re-employment workforce development.  They are still priorities.  

One “Enterprise Initiative” of particular interest is “Building the San Jose of Tomorrow with a Downtown for Everyone.”  This priority includes these work streams:  Align Zoning with General Plan; Development Services Transformation; Google development; Major Real Estate Development Projects and BART and High-Speed Rail Projects.

Review the City update here.

Revised Attendance Policy for SAP Center
In conjunction with the urgency ordinance approved by the San Jose City Council on Aug. 24, Sharks Sports & Entertainment (SSE) has revisions to its guest attendance policy for SAP Center and the three Sharks Ice public recreational facilities located in San Jose, Fremont and Oakland. Effective Sept. 20, all guests ages 12 and older will be required to show proof of vaccination upon entry. SSE has partnered with CLEAR to provide guests with a seamless and convenient process to show proof of vaccination.

Events held prior to Sept. 20 must still comply with the state requirements for statements by each guest at the point of ticket purchase that all members of their party are fully vaccinated against COVID-19 or have received a negative result from a COVID-19 PCR test within 72 hours of the event.

This link explains how to establish a CLEAR Health Pass account.

Labor Day Holiday Travel
Mineta San Jose International Airport (SJC) requires a face covering for all passengers on airport property and onboard aircraft, which is mandated by the Transportation Security Administration until Jan. 18, 2022. Passengers can prepare for their trip by checking in online in advance and print a boarding pass at home; check parking availability and rates before heading to SJC; and arrive early to ensure on-time boarding and any new requirements for travel. Information and details related to SJC’s COVID updates and resources, including COVID testing options at the Airport, are available at

Feedback sought for transportation access and mobility plan
The San Jose Department of Transportation is preparing an Access and Mobility Plan, which aims to re-envision how we get around the City -- perceived by the department to be the single-most impactful thing we can do to address climate change impacts and improve quality of life in San Jose.

The plan aims to achieve this by making it easier to walk, bike, ride transit, share rides with others, and explore new creative solutions. The City would like feedback on the Plan’s strategies, and to identify which solutions would work for you and meet the needs of our community.  

To learn more and provide feedback on the Plan’s strategies, please see the links below:

County Mandates Wearing Masks Indoors: Santa Clara County health officials, along with other Bay Area health officials, issued an updated Health Order requiring everyone, regardless of vaccination status, to wear a mask indoors in public settings, effective Aug. 3. Health officials also recommend that all employers make face coverings available to individuals entering their businesses, and businesses are required to implement the indoor face covering order.

Funding Opportunities

California Business Relief grant program has received an additional $1.5 billion – three more upcoming rounds for grants as much as $25,000 to help your business.  If you applied in previous rounds, and didn’t hear anything, you can check here and you should probably check your spam, junk or clutter folders for an email from Lendistry, which operates the program for the state.

Federal COVID relief offers working capital and competitive loan rates and terms.

To view videos and information in other languages, go to CA Relief videos on demand.

Three more rounds of funding begin for arts groups
Californians for the Arts announced three additional rounds for the California Small Business COVID-19 Relief Grant Program.  About $16 Million dollars remain under the Nonprofit Cultural Institutions Program. The funding will support small businesses and nonprofits that have struggled due to the COVID-19 pandemic.  New applications will be accepted starting Aug. 27.

Round 7: Current waitlisted applicants ONLY no new applications accepted
Selection Window: Aug. 3-Sept. 16 

Round 8: Nonprofit cultural institutions ONLY
Application window: Aug. 27-Sept. 8 

Eligible applicants: Only nonprofit cultural institutions of any revenue size that meet eligibility criteria. 

Round 9: New Applicants and Waitlisted applicants from certain previous rounds
Application window: Sept. 9-Sept. 30

Eligible applicants: Current waitlisted applicants from certain previous rounds and new applicants (this includes artists/independent contractors of all genres, arts-related businesses and arts nonprofits) that meet eligibility criteria found at

Californians for the Arts will be holding FREE webinars to assist YOU in applying for Round 8 (Arts & Culture Nonprofits ONLY): Sept. 2 @ 1pm - Register

Apply to be a 2022 Creative Ambassador
The San Jose Office of Cultural Affairs seeks applications for 2022 Creative Ambassadors. The role of the Creative Ambassador is to champion the power of creative expression and engage members of the public in finding their own creative voice. The Creative Ambassador’s efforts will seek to recognize, celebrate, and promote diverse creative experiences citywide.  

Up to six ambassadors will be selected to serve one-year terms from Jan.1-Dec. 31, 2022. Each ambassador will receive a stipend of $7,500 to produce a creative project that engages the public in creative expression. The ambassadors will also be expected to promote the importance of creative expression by utilizing social media, participating in interviews, and publishing articles as relevant. 

Review the 2022 Creative License Ambassador Guidelines. Complete and Submit a 2022 Creative Ambassador Application by 5 p.m. Thursday, Oct. 7.

A virtual information session will be held Sept. 8 from 5:30 pm to 6:30 pm. Please RSVP to to receive the meeting link. 

Small Business School Challenge returns for fourth year
The fourth annual Small Business School Challenge, a national virtual business innovation and consulting event pairing real small business owners with teams of MBA students to create new strategies to succeed, will accept applications now through Sept. 13.

Ideal applicants are small business owners in any industry with 3-30 employees who could benefit from strategy and support to improve their current business and overcome the challenges they’re facing.

Business owners from previous events rated the SBSC 9.4/10 and have shared that implementing the ideas and strategies their teams created meant hiring back staff, launching new products or services, growing their digital sales channels, and expanding into new markets. They valued the overall support received at more than $3,000 on average.

The SBSC-IV takes place during 48 hours from Sept. 23-25, and more than 400 MBAs from 11+ top business schools, including UC Berkeley - Haas School of Business & UCLA - Anderson School of Management, have already volunteered to support their local communities.

The event is free for small businesses to participate thanks to donors, sponsors, and official corporate partners like RingCentral.

Small businesses in  are encouraged to apply to participate at and nominate fellow small business owners in their community to benefit from the support as well at


Register on Zoom

SJDA Virtual Job Board

SJDA will help get the message out about your job openings.  Complete this form with your business information and open positions and SJDA will post the opportunities weekly on, publicizing the message to our 25,000 social media followers on Facebook, Instagram and Twitter.


Make the Downtown Farmers’ Market part of your Friday routine
The weekly San Jose Downtown Farmers’ Market is back Friday at 10 a.m. on South First Street between San Salvador and William streets in SoFA District.  The weather will be great this week, a good reason to make Market visits part of your Friday routine. Please note that the Market will close at 1:30 p.m. this week.

Also, the best pickings of fresh fruits and vegetables by California growers is happening right now.

The Market will return every Friday through Dec. 17, with the exception of the day after Thanksgiving. 

Downtown/Silicon Valley in the News
Recent media reports involving Downtown San Jose/Silicon Valley:
COVID-19 Links
Newer Links:
Let us know how else we can help your business by replying to this email. We’ll have another message next Thursday.
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