This is the 62nd COVID-19 update from San Jose Downtown Association, dating back to March 12, 2020. They are usually sent on Thursdays.
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State’s framework for the Orange Tier and the County’s Risk Reduction Order.

Dear members:

Important advancements in pandemic recovery this week will help get the community one step closer to being together to share a meal, the arts, and retail therapy.  The San Jose Downtown Association is here to help make sure that members and visitors have the information and support they need to safely return to the activities that have been missing: 

  • The CDC revised its guidance for use of masks for those people who have and have not been vaccinated. The graphic below tells the story.
  • The Shuttered Venue Operator grant portal is finally functional and open for applications.
  • SJDA will help downtown restaurants get through the Restaurant Revitalization Fund process, set to begin in May.  
In Today's Message

California adopts CDC’s new mask protocols
Farmers’ Market opening
Financial opportunities

  • Shuttered Venues update
  • PPP extended to May 31


  • Rebuilding Your Business Webinar
  • Federal Restaurant Revitalization Grant Application workshop
  • Budgeting for True Cost
  • Business of Arts and Culture panel discussion

Cornerstone for the Arts nominations accepted
Downtown in the News

Mask Update

Here’s the CDC’s summary of changes, released this week

Fully vaccinated people:

  • Should consult their healthcare provider if immunocompromised
  • No longer need to wear a mask outdoors for most activities
  • Have work restrictions lifted following an exposure.
  • Can visit with other fully vaccinated people indoors without wearing masks or physical distancing
  • Can visit with unvaccinated people (including children) from a single household indoors without wearing masks or physical distancing
  • Can resume domestic and international travel without testing and self-quarantine requirements in most cases.
  • Can refrain from testing and quarantine following a known exposure, if asymptomatic, with some exceptions for specific settings

Well-fitting mask precautions and limited large indoor gatherings are still recommended.

Free vaccines are available to all individuals age 16 or older who live or work in Santa Clara County. No insurance or proof of immigration status is required. Schedule appointments through

Farmers' Market Opening

The Farmers' Market is coming back to town for the season and we’ve moved to a new location in SoFA. The Downtown San Jose Farmers' Market, presented by Excite Credit Union in association with Kaiser Permanente, is now located in the on South First Street between San Salvador and William streets. It's less than a 10-minute walk from just about any point downtown.

The Market will be held every Friday from May 7 - Dec 17 (except July 2 and Nov. 26) from 10 am to 2 pm. Get your weekly pick of fresh fruits and vegetables and browse artisan vendors' handcrafted goods. Shoppers can also find fresh-cut flowers, breads, fish and other gourmet foods.

How to get to the Market (besides walking):

  • Parking is free for the first 90 minutes in the Second & San Carlos garage. Check for parking information.
  • Ride VTA Light Rail to the Convention Center or Paseo de San Antonio station. Check for nearby bus stops and schedules. Show your light rail or bus pass for $1 in carrot cash to spend at the Market.

The Downtown Farmers’ Market accepts WIC-FMNP coupons and Cal Fresh-EBT.

For more information about the Market, visit our website. To read about PCFMA's COVID-19 safety protocols, click here

Financial Opportunities

Shuttered Venue Operators Grant Portal open and accepting applications
The application portal has reopened for the Shuttered Venue Operators Grant for entertainment venues that continue to suffer from closures. 

  • Use the checklist to make sure you have everything you need to complete your application. Review additional resources at such as the applicant user guide and FAQ. Keep these resources open throughout the application process.
  • Register or Login and begin the application process on the SVOG portal
  • For technical assistance applicants can call 1-800-659-2955 or, for the deaf and hard-of-hearing 1-800-877-8339. The call center is now open 24/7.

PPP Extension Act of 2021 Extended to May 31
On March 30, President Joe Biden signed the PPP Extension Act of 2021 into law, extending the Paycheck Protection Program an additional two months to May 31, 2021, and then providing an additional 30-day period for the SBA to process applications that are still pending.  Check with your bank or start your application here.

CBS News report on this topic.
Cross-program eligibility on SBA COVID-19 relief options


Rebuilding Your Business Webinar
Thursday, April 29 | 3:30 to 5 p.m. | Free | Register | Hosted by CSJ

Features local experts on promoting your business, accessing funding, and finding affordable healthcare and retirement options for you and your employees. Join representatives from ZingPop Social Media, SV Small Business Development Center, Small Business Majority, and Minority Business Development Agency San Jose Business Center. 

Coming April 30:  Restaurant Revitalization Fund 
The American Rescue Plan Act established the Restaurant Revitalization Fund (RRF) to provide funding to help restaurants and other eligible businesses keep their doors open. This program will provide restaurants with funding equal to their pandemic-related revenue loss up to $10 million per business and no more than $5 million per physical location. Recipients are not required to repay the funding as long as funds are used for eligible uses no later than March 11, 2023.  The SBA is building the application portal.

Registration for the SBA application portal is scheduled to begin on Friday, April 30, at 6 am PT. Applications should open on Monday, May 3, at 9 am  PT. Register to get messages here. Minority, disadvantaged and women business owners get priority application consideration, so it’s important to apply early. 

Downtown food service businesses can email Nate LeBlanc (, SJDA Business Development Manager for personal assistance through the process.  See the graphic above.  

Visit the SBA webpage for a list of entities eligible to apply for the Restaurant Revitalization Fund.

For additional support, the City of San Jose is hosting a Federal Restaurant Revitalization Grant Application workshop. Learn how to apply for the grant at a free, online workshop Thursday, May 6, 9 to 10:30 a.m., presented by the Small Business Administration and the City of San José. Workshops will be provided in the following languages:  English, Mandarin, Spanish, and Vietnamese.

Budgeting for True Cost
May 5 | 10 am | Register | Hosted by SV Creates and BDO FMA

What does it really cost to deliver your organization’s programs? Join Roxanne Hanson of BDO FMA for Budgeting for True Cost to explore an overview of key budgeting concepts as well as tools and strategies to determine pricing and communicate the true cost of your operations to staff, board, and funders. Key concepts include:

  • Allocation methods for shared expenses
  • Discussing expenses with stakeholders
  • Identifying and addressing revenue gaps

The Business of Arts and Culture panel discussion
May 13 | 10am | $25 | Register | Hosted by SVCREATES & the Silicon Valley Business Journal

Learn how Silicon Valley's arts and cultural sector has evolved, how its business model works, what makes it unique, and how it compares to the rest of our nation.

SVCreates will unveil new local and national research on the sector, and a panel of civic leaders will share their perspectives, priorities and plans for the future of arts and culture in Silicon Valley.

Silicon Valley Business Journal and San Francisco Business Times President and Publisher Mary Huss will facilitate an online discussion about the report with Nicole Taylor of the Silicon Valley Community Foundation, County Supervisor Cindy Chavez, and SVCREATES CEO Connie Martinez.

Cornerstone for the Arts Nominations Accepted

Cornerstone of the Arts nominations accepted through May 7
The San Jose Office of Cultural Affairs and the Arts Commission announce the 2021 nomination process for celebrating exemplary leaders and organizations that have significantly impacted San Jose's art and cultural landscape.  

This year’s award categories shine the spotlight on individuals, creative entrepreneurs, organizations, and businesses who have made a significant impact in strengthening the vibrancy of San Jose through their leadership and support for the arts.   

Submit at Deadline to submit a nomination is May 7 by 5pm.

Downtown in the News

DTSJ and SJDA in the news
More recent media reports involving Downtown San Jose with commentary or behind-the-scenes input by San Jose Downtown Association. 

COVID-19 Links
Newer Links
Let us know how else we can help by replying to this email. We’ll have another message next Thursday. We're in this together.
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