This is the thirty-eighth COVID-19 update from San Jose Downtown Association, dating back to March 12. They are usually sent on Thursdays, but a day in advance this week.
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To Our Valued Businesses and Downtown Stakeholders:

Let's take a moment to pause and reflect on what we are thankful for. Over the past 8 months, we have seen our community come together to support one another, our community and our businesses. This week is no different as a
Greater Downtown COVID-19 Assistance Grant is being announced today by Councilmember Raul Peralez' Greater Downtown Economic Recovery Taskforce. 

We will also light the holiday nights beginning tomorrow to help brighten the heart of downtown. And, for some levity, Autumn Young, SJDA's Director of Special Projects channeled her inner-Seuss in this fun poem.

Happy Thanksgiving!  
Greater Downtown COVID-19 Assistance Grant
 The City of San Jose is pleased to announce the availability of the Greater Downtown COVID-19 Assistance Grant beginning today, Wednesday, November 25, 2020.
The Greater Downtown COVID19 Assistance Grant is available to businesses that qualify in the following parts of San Jose:

·      Downtown Business Improvement District
·      Japantown Business Improvement District
·      Alameda Business District 
·      East Santa Clara Business District 

The grant will provide one $1,000 grant per business.
The funds can be used to pay for COVID-19-incurred costs and/or to help with economic hardship brought on by the COVID-19 pandemic. These expenses must have occurred between March 1, 2020 and December 30, 2020.  
Business owners who would like to apply for a grant should fill in a brief questionnaire on the City of San Jose’s Web Grants platform at Business owners can register and fill out the pre-application form beginning Wednesday, November 25, 2020 until 5 p.m. on Friday, December 5, 2020.  
If the business is eligible the owner will be invited to submit an application for the Greater Downtown COVID-19 Assistance Grant. All the applications that are eligible will be entered into a pool of applicants. 35 businesses will be randomly selected from that pool.  
After that, selected businesses must complete the full application for the Greater Downtown COVID19 Assistance Grant by 5 p.m. on Monday, December 7, 2020.  Eligible businesses not selected in the random draw will be placed on a waiting list.
Applicants will be notified of their status by December 15, 2020.  Grant funds are expected to be distributed by January 31, 2021.
#ZoomTogether This Thanksgiving
Virtually celebrate Thanksgiving with your family and loved ones through Zoom, headquartered in downtown San Jose! For this special day, Zoom is waiving their 40-minute limit on all calls so that families and friends can safely spend the holiday together. Whether you're a few or many miles apart, you can see all of your smiling faces together at the dinner table. Let's #ZoomTogether. 
Holiday Lights Start on Thanksgiving
How Covid Tried to Steal the Holidays
Each someone in San Jose liked the holidays a lot
But Covid 19 in the air, it did not.
Doors began closing, Santas went south, 
smiles dimmed swiftly behind mask hidden mouths.
The ice for skating did not appear,
the bears in the parachutes 
would not be landing here.
No wheels or teacups or whirls to be spun
That Covid grinned saying “I’ve stolen their fun!” 
Not knowing the hearts of the San Jose Someones,
Covid thought holidays were all but undone.
But lights in the trees and in windows were showing
that the spirit of Someones cannot be un-glowing.
Bulbs hung from the branches, storefronts sparkled with light
glittering dog leashes and gleaming strollers lit the dark night. 
The heart of holiday would not shrink today
for those Someones saw HOPE in Downtown San Jose.

- Autumn Young, SJDA Director of Special Projects
In Case You Missed It: Statewide COVID-19 Loan Program


The California Rebuilding Fund is a loan program, which includes non-forgivable loans for micro-business owners backed by the iBank at 4.25% to support California’s small businesses. The loans are flexible, transparent and are designed to help businesses access the capital and advisory services they need to get through these challenging economic times.

To fill out a pre-application and match with a participating community lender, please click here.

  • Businesses must have 50 or fewer full-time employees (FTE).
  • Annual revenues must not have exceeded $2.5 million.
  • Revenues must have declined since January 2020.
  • Business must be operational and working to stay in business.

Key terms:

  • Loans up to $100,000 are available with a three- or five-year repayment period.
  • Loans have a 4.25 percent interest rate, with an interest-only period for the first 12 months and fixed monthly repayments.
  • No upfront fees charged to the small business.
  • Loan to be used as flexible working capital. 
The City of San Jose will be hosting a webinar on December 1, 2020 at 3:00 pm, to provide more information and how to apply.


COVID-19 Links
More Local Resources for Businesses
If you are a business or property owner reaching out about vandalism, theft or property damage, you can submit an online police report here.

To report graffiti and things that need to be cleaned within the district, use the Groundwerx Everywhere app for iPhones or Android.
To report damage, graffiti or things that need to be cleaned in city parks/property or outside the district, use the San Jose 311 app for iPhone, visit or call 311.

Businesses who would like a free graffiti removal tool kit can send an email to with their contact information and an address. A kit will be delivered to your place of business. 

SJDA staff can help.  Our list of staff and emails are here.
Let us know how else we can help by replying to this email. We’ll have another message next Thursday. We're in this together.
Copyright © 2020 San Jose Downtown Association, All rights reserved.

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