This is the 10th business and COVID-19 update from San Jose Downtown Association since the reopening on June 15. They are usually sent on Thursdays.
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To our members: 

Before we get into the Delta variant, a reminder that SJDA’s public meeting is this Friday, Aug. 13, 8:15 a.m. via Zoom where we will be giving a frank assessment of our Stabilization Plan one year later.  Log in details are under this week’s Table of Contents.

Most of COVID-19 news reports from this week are about the continued rise and worry across America regarding the Delta variant.  Reviewing the reports, we quickly can understand why Santa Clara County mandates that masks are worn indoors again in public settings.  

Gov. Newsom issued a mandate that all education staff in the state either get vaccinated or subject themselves to weekly testing.  The City of San Jose will impose the same requirement for their employees starting Aug. 23.

Our core messages remain the same:  Get vaccinated.  Wear a mask.  Wash your hands regularly.  Stay safe. has information on how to get vaccinated or tested for COVID-19 in Santa Clara County. In downtown, the Jazz Festival will have a vaccination location Saturday, Aug. 14 from 2-8 pm at 1 Paseo de San Antonio, just across from Plaza de Cesar Chavez, outside the gated area, so free to all.

Keep yourself, families, friends, employees and customers safe.

In Today's Message
SJDA Public Board Meeting - Aug. 13

Please join SJDA's public meeting tomorrow, Friday, Aug. 13 at 8:15 am.

In the midst of COVID-19 restrictions last year, the San Jose Downtown Association completed a short-term strategic plan that envisioned "getting to the other side of the pandemic" with new paths forward in the ensuing recovery. The Stabilization Plan surfaced a number of major recommendations for the organization and downtown that were endorsed by the SJDA and PBID Boards in August 2020.

Our August public meeting revisits the 2020 Stabilization Plan with a report on what we promised we would do, and what we actually did. Join the meeting and help hold us accountable as businesses, customers and patrons return to downtown. 

Register in advance for this webinar here. After registering, you will receive a confirmation email containing information about joining the webinar.

COVID-19 Update

Delta variant update
This week, a number of national medical institutions updated their assessments of the Delta variant, a strain of COVID-19 that is sweeping the world and hitting hardest in neighborhoods where people resisted or couldn’t get vaccinations.  

The best and most concise of the reports are those from UC-Davis and Yale. You can check Santa Clara County numbers here, a new dashboard that separates the unvaccinated cases from the vaccinated.

Top-line facts from Davis:

  • The Delta variant is highly contagious.
  • The Delta variant symptoms are the same, but for those vaccinated, the symptoms resemble those of the common cold:  cough, fever, headache, plus a significant loss of smell.
  • The unvaccinated are affected more by the Delta variant.
  • The rate of breakthrough cases -- vaccinated people getting COVID-19 -- is at 0.04%:  65,000 cases out of 160 million vaccinations. 
  • The Delta variant is damaging rural areas and countries with limited access to care.
  • Younger people who didn’t get vaccinated wish they had.
  • Some experts suggest that we wear masks -- even if we are fully vaccinated at large gatherings and indoors, and especially if we have immuno-deficiencies.
  • More variants are on the way, such as the Lambda variant out of South America.  The best way to stay safe is to get vaccinated!

The CDC explains the Delta variant this way:

  • The Delta variant is twice as contagious.
  • The Delta variant may cause more severe illness than previous strains in unvaccinated people.
  • Vaccinated people can spread the Delta variant, but will be infectious for a shorter period of time.
  • Vaccines in the US are highly effective against the Delta variant.
  • Given what we know, masks are still needed to reduce transmission of this variant.

County Mandates Wearing Masks Indoors: Santa Clara County health officials, along with other Bay Area health officials, issued an updated Health Order requiring everyone, regardless of vaccination status, to wear a mask indoors in public settings, effective Aug. 3. Health officials also recommend that all employers make face coverings available to individuals entering their businesses, and businesses are required to implement the indoor face covering order.

How to obtain your vaccine record 
From my vaccine, you can get your vaccine record in QR Code format or digital copy.  It’s more official than the card you may be carrying around with a couple of dates marked in ink.  So far, the card you may have still works, but a more official proof-of-vaccination may be required.

According to the Frequently Asked Questions (FAQ) page:  “The Digital COVID-19 Vaccine Record portal draws COVID-19 records from California’s immunization systems. Enter your name, date of birth, and an email or mobile phone number associated with your vaccination record, then create a four-digit PIN. If the information you submitted matches the official record, you will receive a text or email with a link to your Digital COVID-19 Vaccine Record. Enter the PIN you created to view the record.

More news from the Centers for Disease Control (CDC)
The CDC this week advised those people who have had the coronavirus and have not yet been vaccinated to get vaccinated.  The CDC study showed that those unvaccinated who have already had COVID-19 are twice as likely to get it again.


Climate Change in Business Hosted by Silicon Valley Business Journal
Thursday, Aug. 26 | 10-11:30am | Register

This forum will feature a panel of experts who will explain the scope and scale of the threats, and discuss solutions and policies needed to combat climate change; and a second panel of Silicon Valley innovators, investors, and entrepreneurs at work on new products and technologies that will combat global warming and climate change.

A Celebration of Women: Honoring Community Heroes
Saturday, Aug. 28 | 11am-12:30pm | Register

In honor of Women's Equality Day, the Santa Clara County Commission on the Status of Women (CSW) will host this engaging and inspiring virtual event.  Supervisor Cindy Chavez, Supervisor Susan Ellenberg, and US Congresswoman Zoe Lofgren are scheduled to be part of the celebration. 

Event highlights include:

  • "Warriors for Women's Rights" -  An exploration of where we are now relative to the passage of the ERA (Equal Rights Amendment) and the International CEDAW treaty (The Convention on the Elimination of all forms of Discrimination Against Women), and the important impact of these initiatives at the local level.  
  • Honoring Community Heroes - We honor three of our very own Santa Clara County heroes who have done extraordinary things over the past year to support our community during the time of Covid-CSW's 2021 WED - Celebration of Women
  • Sponsorship Package here
Arts Funding Opportunities

Fill out the Intent to Participate form

Californians for the Arts is excited to announce three additional rounds for the California Small Business COVID-19 Relief Grant Program.  The funding will support small businesses and nonprofits that have struggled due to the COVID-19 pandemic.  New applications will be accepted starting Aug. 27.

Round 7: Current waitlisted applicants ONLY no new applications accepted
Selection Window: Aug. 3-Sept. 16 

Round 8: Nonprofit cultural institutions ONLY
Application window: Aug. 27-Sept. 8 

Eligible applicants: Only nonprofit cultural institutions of any revenue size that meet eligibility criteria. 

Round 9: New Applicants and Waitlisted applicants from certain previous rounds
Application window: Sept. 9-Sept. 30

Eligible applicants: Current waitlisted applicants from certain previous rounds and new applicants (this includes artists/independent contractors of all genres, arts related businesses and arts nonprofits) that meet eligibility criteria found at

Californians for the Arts will hold FREE webinars to assist you in applying for Round 8 (Arts & Culture Nonprofits ONLY):

Artist Power Convenings Grant Opportunity Presented by Yerba Buena Center for the Arts
Yerba Buena Center for the Arts (YBCA) is accepting applications for Artist Power Convenings, a new investment strategy aimed to fuel grassroots creative power, by investing $400,000 in artists and artist-led organizations across 10 San Francisco Bay Area counties over the next two years.

Those who submit a proposal will be able to request investment amounts of either $1000, $3000 or $5000, with priority given to American Indian and Alaska Native, Asian and Asian American, Black and African American, disabled, indigenous and Indigena, Latinx, LGBTQIA2S+, MENASA, and Native Hawaiian and Pacific Islander artists and artist-led organizations. YBCA is currently accepting proposals for Contra Costa and Santa Clara counties only. This investment round is open until Aug. 31, 2021.

SJDA Virtual Job Board

SJDA will help get the message out about your job openings.  Complete this form with your business information and open positions and SJDA will post the opportunities weekly on, publicizing the message to 25,000 social media followers on Facebook and Twitter.

Special Offers for Returning SJSU Students

Students, faculty and staff return to San Jose State University’s campus starting next week.  The SJSU <3's SJ website will go out to the SJSU community, and part of the page will have a list of specials and discounts from downtown businesses.

SJDA created a form for businesses to fill out if they would like to offer a special.  And, we’ll put your offers on our SJSU Web page.  

If you’d like to be included on the page, please fill out this form with your special offer and send it to us as soon as possible. Students will need to present their SJSU ID to your business to receive these special offers.

Official campus opening date is Aug. 19.


Airfield's Music in the Park 2021 presents J Boog w/ Jordan T
Get ready to vibe to Airfield's Music in the Park reggae legend J Boog on Aug. 27 at Plaza de Cesar Chavez! He was our 2019 show closer and we're excited to bring him back as this year's featured artist. Opener Jordan T will be there to kick off the good vibes! We only have one show this season, and TICKETS ARE ON SALE! $25 general, $50 VIP, $30 day of show. See you there!

Make the Downtown Farmers’ Market part of your Friday routine
The weekly San Jose Downtown Farmers’ Market is back Friday at 10 a.m. on South First Street between San Salvador and William streets in SoFA District.  The weather will be great this week, a good reason to make Market visits part of your Friday routine.

Also, the best pickings of fresh fruits and vegetables by California growers is happening right now.

The Market will return every Friday through Dec. 17, with the exception of the day after Thanksgiving. 

Here’s what’s happening this week at the Market.

Please Answer Survey

Help plan the future of the Downtown PBID -- Please take this survey
Since 2007, the San Jose Downtown Association has managed the Downtown Property-Based Improvement District (PBID). The PBID collects an assessment on Downtown properties within a specific boundary to fund enhanced services, including the uniformed Groundwerx clean team and safety ambassadors, tree maintenance and flower planting, public art, business development assistance, and more. Through the PBID, property and business owners have had a role in helping to achieve the goal of a Downtown San Jose that is clean, safe, beautiful, and vibrant. 

The PBID is reauthorized every ten years. The current term expires in 2022, and as part of the reauthorization process, SJDA seeks feedback on how it can continue to provide services that are of value to Downtown stakeholders. Please take about 5 to 10 minutes to complete a survey in English // Spanish // Vietnamese.  Your input will be considered as plans are made to continue PBID services in Downtown San Jose.

To learn more about the San Jose Downtown Association and the PBID, visit

Downtown/Silicon Valley in the News
Recent media reports involving Downtown San Jose/Silicon Valley
COVID-19 Links
Newer Links:
Let us know how else we can help your business by replying to this email. We’ll have another message next Thursday.
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