This is the 9th business and COVID-19 update from San Jose Downtown Association since the reopening on June 15. They are usually sent on Thursdays.
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To our members: 

We delivered the biggest news of the week to you on Monday:  Santa Clara County mandates that masks are worn indoors in public settings.

Our core messages remain the same:  get vaccinated, wear a mask, and have your employees, customers, friends and family wear a mask -- now required indoors. 

Go to for information on how to get vaccinated in Santa Clara County.  Or get vaccinated at the clinic (open 10 am-1 pm) at the Downtown Farmers’ Market Friday.

In Today's Message
COVID-19 Update

From City of San Jose Flash Report - County Mandates Wearing Masks Indoors: Santa Clara County health officials, along with other Bay Area health officials, issued an updated Health Order requiring everyone, regardless of vaccination status, to wear a mask indoors in public settings, effective Aug. 3. Health officials also recommend that all employers make face coverings available to individuals entering their businesses, and businesses are required to implement the indoor face covering order.

These updated health orders were prompted by health officials concerns over the substantial levels of community transmission now found across the Bay Area, especially among unvaccinated people. In part, this is due to the widespread COVID-19 Delta variant, which is substantially more transmissible than previous forms of the virus. Bay Area Health Officers indicated they will continue to monitor data, including increasing vaccination levels throughout the region, to determine when the orders can be adjusted or lifted.

How to obtain your vaccine record 
From my vaccine, you can get your vaccine record in QR Code format or digital copy.  It’s more official than the card you may be carrying around with a couple of dates marked in ink.

According to the Frequently Asked Questions (FAQ) page:  “The Digital COVID-19 Vaccine Record portal draws COVID-19 records from California’s immunization systems. Enter your name, date of birth, and an email or mobile phone number associated with your vaccination record, then create a four-digit PIN. If the information you submitted matches the official record, you will receive a text or email with a link to your Digital COVID-19 Vaccine Record. Enter the PIN you created to view the record.

Eventually, you will be able to use the QR code at businesses, sporting events and other events.  Here’s Mercury News coverage.

News out of the Center for Disease Control (CDC)
The CDC has been busy revising its mask protocol and digging into the effects of the Delta variant on those vaccinated and unvaccinated.  A couple of interesting links if you have time to peruse what’s going on at the CDC:

Vaccinations at the Farmers' Market on Friday

Pre-register for your vaccine here.

SJDA Public Board Meeting - Aug. 13

Please join SJDA's public meeting next Friday, Aug. 13 at 8:15 am.

In the midst of COVID-19 restrictions last year, the San Jose Downtown Association completed a short-term strategic plan that envisioned "getting to the other side of the pandemic" with new paths forward in the ensuing recovery. The Stabilization Plan surfaced a number of major recommendations for the organization and downtown that were endorsed by the SJDA and PBID Boards in August 2020.

Our August public meeting revisits the 2020 Stabilization Plan with a report on what we promised we would do, and what we actually did. Join the meeting and help hold us accountable as businesses, customers and patrons return to downtown. 

Register in advance for this webinar here. After registering, you will receive a confirmation email containing information about joining the webinar.

Arts Funding Opportunity

Note:  This is an updated FAQ about the Abierto program.  The major difference is that the cap for a grant has increased to $50,000.

Fill out the Intent to Participate form

SJDA Virtual Job Board

SJDA Virtual Job Board
SJDA will help get the message out about your job openings.  Complete this form with your business information and open positions and SJDA will post the opportunities weekly on, publicizing the message to our 25,000 social media followers on Facebook and Twitter.

Special Offers for SJSU Students

Special offers for returning SJSU students
A message from Edwin Tan, director of advocacy and community relations, Office of the President, San Jose State University:  “We're planning to update our SJSU <3's SJ website. It will go out to our whole SJSU community. We’re hoping to link to a list of DTSJ businesses and those that have any discounts.”

SJDA created a form for businesses to fill out if they would like to offer a special.  And, we’ll put your offers on our SJSU Web page (which currently shows examples from last year).  

If you’d like to be included on the page, please fill out this form with your special offer and send it to us as soon as possible. Students return to campus Aug. 19.

Examples of offers could include:  percentage or dollars-off discounts; free drink with purchase; buy one, get one free, and other offers that are tried and true. Use your creativity. The goal is to get more students spending time downtown and eating/shopping at the local businesses.

Students will need to present their SJSU ID to your business to receive these special offers.


Music in the Park 2021 presents J Boog
Get ready to vibe to Airfield's Music in the Park reggae legend J Boog on Aug. 27 at Plaza de Cesar Chavez! He was our 2019 show closer and we're excited to bring him back as this year's featured artist. Opener Jordan T will be there to kick off the good vibes! We only have one show this season, and TICKETS ARE NOW ON SALE! $25 general, $50 VIP, $30 day of show. See you there!

CityDance 2021 is back
In partnership with the San Jose Museum of Art, the Office of Cultural Affairs presents the return of CityDance San Jose. These three lively and FREE events will be on Aug. 6, Sept. 3, and Oct. 1 at the Circle of Palms from 6 - 9 pm. Guests will participate in an hour of instructor-led dance lessons followed by live music and dancing. The first class is Samba and begins this Friday!

Grab a bite to eat and a drink at the Museum's El Cafecito by Mezcal, check out the new exhibits at the Museum (also free on first Fridays), and dance the night away! State COVID-19 protocols and guidelines will be in place to keep everyone safe while enjoying the event. Please bring a mask to enter the Museum of Art, which is also free these three First Fridays.

Dance now. Think later. 

Make the Downtown Farmers’ Market part of your Friday routine
The weekly San Jose Downtown Farmers’ Market is back Friday at 10 a.m. on South First Street between San Salvador and William streets in SoFA District.  The weather will be great this week, a good reason to make Market visits part of your Friday routine.

Also, the best pickings of fresh fruits and vegetables by California growers is July and August.

The Market will return every Friday through Dec. 17, with the exception of the day after Thanksgiving.  

Reminder:  You can get your vaccination at the market between 9 a.m. and 1 p.m. This Friday, Aug. 6, the Farmers' Market closes at 1:30 pm to make way for set up for The South FIRST FRIDAYS Art Walk & STREET MRKT.

Here’s what’s happening this week at the Market.

Starlight Cinemas - Free summer outdoor movies
The San Jose Downtown Association brings you Starlight Cinemas, presented by First Tech Federal Credit Union. Enjoy free summer outdoor movies at dusk at St. James Park. One event remains.

Next Wednesday, Aug. 11, the four-week series ends with the 1984 version of "The Karate Kid."

Grab food to-go from a downtown restaurant and arrive an hour before dusk for pre-movie fun and games. Park in the Third Street or Market & San Pedro garages. Parking is free for the first 90 minutes.

Please Answer Surveys

Help plan the future of the Downtown PBID -- Please take this survey
Since 2007, the San Jose Downtown Association has managed the Downtown Property-Based Improvement District (PBID). The PBID collects an assessment on Downtown properties within a specific boundary to fund enhanced services, including the uniformed Groundwerx clean team and safety ambassadors, tree maintenance and flower planting, public art, business development assistance, and more. Through the PBID, property and business owners have had a role in helping to achieve the goal of a Downtown San Jose that is clean, safe, beautiful, and vibrant. 

The PBID is reauthorized every ten years. The current term expires in 2022, and as part of the reauthorization process, SJDA seeks feedback on how it can continue to provide services that are of value to Downtown stakeholders. Please take about 5 to 10 minutes to complete a survey in English // Spanish // Vietnamese.  Your input will be considered as plans are made to continue PBID services in Downtown San Jose.

To learn more about the San Jose Downtown Association and the PBID, visit

Hammer Theatre 15-question survey 

Hammer Theatre asks patrons how comfortable they feel returning to their indoor arts venue on Paseo de San Antonio.  The survey begins here.

Downtown/Silicon Valley in the News
Recent media reports involving Downtown San Jose/Silicon Valley
COVID-19 Links
Newer Links:
Let us know how else we can help your business by replying to this email. We’ll have another message next Thursday.
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