This is the 61st COVID-19 update from San Jose Downtown Association, dating back to March 12, 2020. They are usually sent on Thursdays.
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State’s framework for the Orange Tier and the County’s Risk Reduction Order.

Dear members:

Earth Day celebrates its 51st Anniversary today.  Founded by San Jose State University graduate Gaylord Nelson, 20 million people joined the first Earth Day in 1970, calling on the U.S. to address and resolve the country’s most urgent environmental issues.  As San Jose helped launch the modern environmental movement, instead of planting a tree that first year, a car was buried on SJSU campus!  Earth Day has since grown into a global call to action to honor the achievements of the environmental movement and raise awareness of the need to protect Earth’s natural resources for future generations. 

After 14 hours of deliberation, a jury on Tuesday found former Minneapolis police officer Derek Chauvin guilty of killing George Floyd.  While many cities prepared for protests in anticipation of the verdict, most of the gatherings were peaceful -- even celebratory -- including in San Jose. Public safety and police reform remains a high priority for San Jose.  For more detail, read the March 17, 2021 Mayor and Council memo on Police Reforms Work Plan and the Reimagining Community Safety process.    

It has been over 413 days since Sharks fans got to see the team play live. On Monday, April 26, the Sharks will take to the ice with a limited number of spectators in the stands at SAP Center. 

In Today's Message

Sharks host fans
Vaccine update
Financial opportunities

  • Restaurant Revitalization Fund
  • Shuttered Venues update
  • PPP extended to May 31


  • BizChatSJ launches today
  • Rebuilding Your Business Webinar
  • Now Available: Free Digital Training Series for Small and Medium-sized Businesses
  • Each One Teach One
  • Budgeting for True Cost

Downtown in the News

Fans return to SAP Center for Sharks games starting Monday 
It’s time to turn back on one of downtown’s major economic drivers.  The Sharks will allow a limited number of fans into SAP Center again for remaining home games April 26-May 10, starting with their game Monday against Arizona.  Their last game with spectators was March 8, 2020, 413 days ago.

Seats will be limited, and the team expects to grow its crowd carefully from the 500-1,000 tickets for Monday’s game as the season progresses.  Tickets are paperless now and must be purchased in advance.

Fans either need to be tested prior to the game or show proof of vaccination.  Masks are to be worn except when eating or drinking in appropriate areas, and social distancing will be enforced.

SAP Center operators hope to start bringing in concerts this summer and ramp up attendance for the team again in the fall.

To read the Sharks’ announcement and how they are going to make the event safe for everyone, visit the Sharks News page.

Vaccine Update

Vaccine update -- 16 and older now eligible
All individuals age 16 or older who live or work in Santa Clara County can get vaccines.  Schedule appointments through

The Benefits of Being Vaccinated: The Centers for Disease Control and Prevention (CDC) recently released updated recommendations for Fully Vaccinated People, which the California Department of Public Health supports. People are considered fully vaccinated for COVID-19 two weeks or more after their final dose. Fully vaccinated people can:

  • Spend time with other fully vaccinated people, including indoors, without wearing masks or physical distancing.
  • Spend time indoors without wearing masks or social distancing with unvaccinated people from a single household who are at low risk.
  • If you travel in the United States, you do not need to get testing before or after travel or self-quarantine after travel.
Testing continues Wednesday-Sunday at the Fairgrounds parking lot.  Info here.
Financial Opportunities

Coming soon:  Restaurant Revitalization Fund 
The American Rescue Plan Act established the Restaurant Revitalization Fund (RRF) to provide funding to help restaurants and other eligible businesses keep their doors open. This program will provide restaurants with funding equal to their pandemic-related revenue loss up to $10 million per business and no more than $5 million per physical location. Recipients are not required to repay the funding as long as funds are used for eligible uses no later than March 11, 2023.  The SBA is building the application portal.

Sign up to receive email alerts from SBA as additional information about the Restaurant Revitalization Fund becomes available.

Visit the SBA webpage for a list of entities eligible to apply for the Restaurant Revitalization Fund. 

Cross-program eligibility on SBA COVID-19 relief options

Shuttered Venue Operators Grant Portal still being tested
Latest info on the Shuttered Venue Operators Grant application portal:  the tech team and vendors hoped to have it finished by the end of this week.

From their last message:  “We know this funding is urgently needed now and are doing all we can to reopen with the greatest amount of certainty as possible.

“As we’ve shared, after our vendors fixed the root cause of the initial tech issues, more in-depth risk analysis and stress tests identified other issues that impact application performance. The vendors are quickly addressing and mitigating them and working tirelessly with our team so the application portal can reopen ASAP and we can deliver this critical aid.”

For the most current updates, check SBA’s Twitter feed. For more information, visit

PPP Extension Act of 2021 Extended to May 31
On March 30, President Joe Biden signed the PPP Extension Act of 2021 into law, extending the Paycheck Protection Program an additional two months to May 31, 2021, and then providing an additional 30-day period for the SBA to process applications that are still pending.  Check with your bank or start your application here.

CBS News report on this topic.


BizChatSJ launches today
3:30-5:00 p.m. today | Free | Register | Hosted by the City of San Jose

Small business owners are invited to a free online forum that will provide tips from experts, answers to your questions and a chance to talk with other business owners about dealing with the pandemic.

While these meetings are designed to be open-ended, this week’s BizChatSJ will include:

  • Updates on the expected American Rescue Plan Restaurant Revitalization grants
  • The final round of the California Small Business Relief Grants
  • Reopening safely

Watch past webinars on the Office of Economic Development YouTube Channel.

Rebuilding Your Business Webinar
Thursday, April 29 | 3:30 to 5 p.m. | Free | Register | Hosted by CSJ

Features local experts on promoting your business, accessing funding, and finding affordable healthcare and retirement options for you and your employees. Join representatives from ZingPop Social Media, SV Small Business Development Center, Small Business Majority, and Minority Business Development Agency San Jose Business Center.

Now Available: Free Digital Training Series for Small and Medium-sized Businesses
International Downtown Association (IDA) has provided SJDA with a new, free digital readiness series designed specifically to support small and medium-sized businesses. This series, in partnership with Google,  is made up of four easy to complete, self-paced modules designed specifically to support your growth and business needs by getting found online, reaching more customers, selling online and working remotely. 

Series overview:

  • Get Found Online: Get your business online and improve your digital presence. 
  • Reach More Customers: Connect with more customers in more places. 
  • Sell Online: Make it easy for customers to shop with you on your website. 
  • Work Remotely: Run your business from anywhere. Complete just one module or all four—and get a Digital Readiness milestone marker for each module to show off your new skills! 

Register  More information

Budgeting for True Cost
May 5 | 10 am | Register | Hosted by SV Creates and BDO FMA

What does it really cost to deliver your organization’s programs? Join Roxanne Hanson of BDO FMA for Budgeting for True Cost to explore an overview of key budgeting concepts as well as tools and strategies to determine pricing and communicate the true cost of your operations to staff, board, and funders. Key concepts include:

  • Allocation methods for shared expenses
  • Discussing expenses with stakeholders
  • Identifying and addressing revenue gaps
Downtown in the News

DTSJ and SJDA in the news
More recent media reports involving Downtown San Jose with commentary or behind-the-scenes input by San Jose Downtown Association. 

COVID-19 Links
Newer Links
Let us know how else we can help by replying to this email. We’ll have another message next Thursday. We're in this together.
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