This is the 12th business and COVID-19 update from San Jose Downtown Association since the end of the "tier" system June 15. They are usually sent on Thursdays.
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To our members: 

On Friday, J Boog and Jordan T take the Plaza de Cesar Chavez stage for the one Music in the Park show this summer.  That’s a 100 percent improvement over the number of Music in the Park concerts last summer.  Gates open at 5:15 p.m.  It’s an outdoor event but we’re recommending everyone wear their masks unless eating or drinking. Come enjoy some live music from the islands.  Mmmmm.

On another note, vaccinations remain at the top of the list of COVID news this week.  It appears that some people were holding off on getting their vaccines until they were FDA-approved, which happened this week with the FDA fully approving the Pfizer-BioNTech vaccine. 

Locally, San Jose City Council unanimously voted Tuesday to require proof of COVID-19 vaccination for attendees at indoor events of 50 or more people in city-owned buildings, such as the convention center and SAP Center. Those 12-years and under who are not yet eligible for vaccination are exempt. For city buildings, a negative COVID-19 test result will not substitute for proof of vaccination. Here’s the draft ordinance.

Wishing you the best. Be careful.  

In Today's Message

Airfield's Music in the Park 2021 presents J Boog w/ Jordan T
Get ready to vibe to Airfield's Music in the Park reggae legend J Boog on Aug. 27 at Plaza de Cesar Chavez. J Boog was our 2019 show closer and he's returning as this year's featured artist. We're also bringing back our most popular opener, Jordan T, to kick off the good vibes! Needle to the Groove also returns with DJ sets at 5:15 pm. Come early. It's a Music in the Park concert not to miss. Beer, wine and food from a number of downtown and San Jose eateries will be onsite.

This is the only Music in the Park show this season! $25 general, $30 day of show. VIP tickets are already sold out! Get your tickets!

SV Pride will have a pop-up vaccination area Saturday, 5-8 p.m., at 1 Paseo de San Antonio.  The pop-up is outside the fencing for the festival so everyone is welcome. has information on how to get vaccinated or tested for COVID-19 in Santa Clara County.

COVID-19 Delta Variant Update

County Mandates Wearing Masks Indoors: Santa Clara County health officials, along with other Bay Area health officials, issued an updated Health Order requiring everyone, regardless of vaccination status, to wear a mask indoors in public settings, effective Aug. 3. Health officials also recommend that all employers make face coverings available to individuals entering their businesses, and businesses are required to implement the indoor face covering order.

How to obtain your vaccine record
From my vaccine, you can get your vaccine record in QR Code format or digital copy.   The card you received at the time of your vaccine  still works as proof of vaccination, but a more official  record may be required as vaccine card fraud increases.  The State Attorney General issued a warning to Californians against printing fake COVID-19 vaccination record cards at home or purchasing counterfeit cards.

According to the Frequently Asked Questions (FAQ) page:  “The Digital COVID-19 Vaccine Record portal draws COVID-19 records from California’s immunization systems. Enter your name, date of birth, and an email or mobile phone number associated with your vaccination record, then create a four-digit PIN. If the information you submitted matches the official record, you will receive a text or email with a link to your Digital COVID-19 Vaccine Record. Enter the PIN you created to view the record.

Funding Opportunities

California Business Relief grant program has received an additional $1.5 billion – three more upcoming rounds for grants as much as $25,000 to help your business.  If you applied in previous rounds, and didn’t hear anything, you can check here and you should probably check your spam, junk or clutter folders for an email from Lendistry, which operates the program for the state.

Federal COVID relief offers working capital and competitive loan rates and terms.

To view videos and information in other languages, go to CA Relief videos on demand.

San Jose Downtown Association will accept applications for downtown arts groups through Sept. 10.  To make it easier to apply, SJDA created a Web page with fillable PDFs with applications in English, Spanish, Vietnamese and Chinese. 

Three more rounds of funding begin for arts groups
Californians for the Arts announced three additional rounds for the California Small Business COVID-19 Relief Grant Program.  About $16 Million dollars remain under the Nonprofit Cultural Institutions Program. The funding will support small businesses and nonprofits that have struggled due to the COVID-19 pandemic.  New applications will be accepted starting Aug. 27.

Round 7: Current waitlisted applicants ONLY no new applications accepted
Selection Window: Aug. 3-Sept. 16 

Round 8: Nonprofit cultural institutions ONLY
Application window: Aug. 27-Sept. 8 

Eligible applicants: Only nonprofit cultural institutions of any revenue size that meet eligibility criteria. 
Round 9: New Applicants and Waitlisted applicants from certain previous rounds

Application window: Sept. 9-Sept. 30

Eligible applicants: Current waitlisted applicants from certain previous rounds and new applicants (this includes artists/independent contractors of all genres, arts-related businesses and arts nonprofits) that meet eligibility criteria found at

Californians for the Arts will be holding FREE webinars to assist YOU in applying for Round 8 (Arts & Culture Nonprofits ONLY): Sept. 2 @ 1pm - Register

Apply to be a 2022 Creative Ambassador

The San Jose Office of Cultural Affairs seeks applications for 2022 Creative Ambassadors. The role of the Creative Ambassador is to champion the power of creative expression and engage members of the public in finding their own creative voice. The Creative Ambassador’s efforts will seek to recognize, celebrate, and promote diverse creative experiences citywide. 

Up to six ambassadors will be selected to serve one-year terms from Jan.1-Dec. 31, 2022. Each ambassador will receive a stipend of $7,500 to produce a creative project that engages the public in creative expression. The ambassadors will also be expected to promote the importance of creative expression by utilizing social media, participating in interviews, and publishing articles as relevant. 

Review the 2022 Creative License Ambassador Guidelines. Complete and Submit a 2022 Creative Ambassador Application by 5 p.m. Thursday, Oct. 7.

A virtual information session will be held Sept. 8 from 5:30 pm to 6:30 pm. Please RSVP to to receive the meeting link. 

Artist Power Convenings Grant Opportunity
Yerba Buena Center for the Arts (YBCA) is now accepting applications for Artist Power Convenings, a new investment strategy aiming to fuel grassroots creative power, by investing $400,000 in artists and artist-led organizations across 10 San Francisco Bay Area counties over the next two years.

Those who submit a proposal will be able to request investment amounts of either $1000, $3000, or $5000, with priority being given to American Indian and Alaska Native, Asian and Asian American, Black and African American, Disabled, Indigenous and Indigena, Latinx, LGBTQIA2S+, MENASA, and Native Hawaiian and Pacific Islander artists and artist-led organizations. YBCA is currently accepting proposals for Contra Costa and Santa Clara counties only. This investment round is open through Tuesday.

Small Business School Challenge returns for fourth year
The fourth annual Small Business School Challenge, a national virtual business innovation and consulting event pairing real small business owners with teams of MBA students to create new strategies to succeed, will accept applications now through Sept. 13.

Ideal applicants are small business owners in any industry with 3-30 employees who could benefit from strategy and support to improve their current business and overcome the challenges they’re facing.

Business owners from previous events rated the SBSC 9.4/10 and have shared that implementing the ideas and strategies their teams created meant hiring back staff, launching new products or services, growing their digital sales channels, and expanding into new markets. They valued the overall support received at more than $3,000 on average.

The SBSC-IV takes place during 48 hours from Sept. 23-25, and more than 400 MBAs from 11+ top business schools, including UC Berkeley - Haas School of Business & UCLA - Anderson School of Management, have already volunteered to support their local communities.

The event is free for small businesses to participate thanks to donors, sponsors, and official corporate partners like RingCentral.

Small businesses in  are encouraged to apply to participate at and nominate fellow small business owners in their community to benefit from the support as well at


San Jose Downtown Association adds Business Resiliency Manager to its staff

Note -- This Media Announcement was issued Monday, Aug. 23:  Working in tandem with the City of San Jose’s Office of Economic Development, San Jose Downtown Association (SJDA) has hired a Business Resiliency Manager to assist with economic recovery in three commercial districts heavily impacted by the COVID-19 pandemic.

“This position will address the unmet needs of San Jose’s diverse business and property owners as they rebound from unprecedented economic shock,” said Scott Knies, SJDA Executive Director. 

The Business Resiliency Manager will provide intensive outreach that focuses on business retention to help fill storefront vacancies downtown, along the Monterey Highway corridor south of downtown and in the Alum Rock business district east of downtown.

Omar Torres started Monday in the newly created position.  Torres has extensive experience with local public service and community organizations, including most recently serving as San Jose City Councilmember Magdalena Carrasco’s Deputy Chief of Staff.

Torres will work closely with SJDA Business Development Manager Nate LeBlanc, City Small Business Allies Juan Borelli and Xuan Ha, and Blage Zelalich, the City’s Downtown Manager.  The position is funded by a two-year grant from the Federal Economic Development Administration secured through the City Office of Economic Development, and is part of the San Jose Small Business and Manufacturing Recovery Initiative, which aims to help businesses and workers most impacted by the COVID-19 recession to survive and thrive in a rapidly changing economic environment.  Read more ...

Virtual Meetings

A Celebration of Women: Honoring Community Heroes
Saturday, Aug. 28 | 11am-12:30pm | Register

In honor of Women's Equality Day, the Santa Clara County Commission on the Status of Women (CSW) will host this engaging and inspiring virtual event.  Supervisor Cindy Chavez, Supervisor Susan Ellenberg, and US Congresswoman Zoe Lofgren are scheduled to be part of the celebration. 

Event highlights include:

  • "Warriors for Women's Rights" -  An exploration of where we are now relative to the passage of the ERA (Equal Rights Amendment) and the International CEDAW treaty (The Convention on the Elimination of all forms of Discrimination Against Women), and the important impact of these initiatives at the local level.  
  • Honoring Community Heroes - We honor three of our very own Santa Clara County heroes who have done extraordinary things over the past year to support our community during the time of Covid-CSW's 2021 WED - Celebration of Women

Register on Zoom

SJDA Virtual Job Board

SJDA will help get the message out about your job openings.  Complete this form with your business information and open positions and SJDA will post the opportunities weekly on, publicizing the message to our 25,000 social media followers on Facebook, Instagram and Twitter.


Make the Downtown Farmers’ Market part of your Friday routine
The weekly San Jose Downtown Farmers’ Market is back Friday at 10 a.m. on South First Street between San Salvador and William streets in SoFA District.  The weather will be great this week, a good reason to make Market visits part of your Friday routine.

Also, the best pickings of fresh fruits and vegetables by California growers is happening right now.

The Market will return every Friday through Dec. 17, with the exception of the day after Thanksgiving. 

PBID Survey

Help plan the future of the Downtown PBID 
Since 2007, the San Jose Downtown Association has managed the Downtown Property-Based Improvement District (PBID). The PBID collects an assessment on Downtown properties within a specific boundary to fund enhanced services, including the uniformed Groundwerx clean team and safety ambassadors, tree maintenance and flower planting, public art, business development assistance, and more. 

The PBID is reauthorized every 10 years. The current term expires in 2022, and as part of the reauthorization process, SJDA seeks feedback on how it can continue to provide services that are of value to downtown stakeholders. Please take about 5 to 10 minutes to complete a survey in English // Spanish // Vietnamese.  This is the last week of the survey.  Your input will be considered as plans are made to continue PBID services in Downtown San Jose.

To learn more about the PBID, visit

Downtown/Silicon Valley in the News
Recent media reports involving Downtown San Jose/Silicon Valley
COVID-19 Links
Newer Links:
Let us know how else we can help your business by replying to this email. We’ll have another message next Thursday.
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