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Hello Fleurieu Lovers,
Determined to get this update out in July, I've diverted attention from annual report writing and everything else that happens in a 'typical' day. Believe me when I say, there isn't a 'typical' day in this job!

I'm writing this preamble on the 2 year anniversary of working for this fabulous region and still marvel at its beauty and potential. I also marvel at the number of times I send those private messages late at night on Instagram to remind locals it's spelt 'eu' followed by 'eu'. Yes, referring to the spelling of Fleurieu - keep this tip handy if you need help.

We've finished the digital winter campaign and I'm thrilled to tell you we had 3,215 unique entries for the 2 Fleurieu getaway prize packages. In addition, there were 252 duplicate entries... people want to be here that much! We also increased our social followers by 1,790 and on Facebook alone, saw engagement peak at 271, 800+ with more than 23,500 FPT website page views in the 29-day campaign period. Not too shabby and the upshot means those eyeballs are looking at the Fleurieu, looking at our businesses and likely thinking about a holiday with us. Keep up the momentum by using the hashtag #fleurieupeninsula and tagging @officialfleurieupeninsula on Insta and @fleurieupeninsula on facebook. And remember 'eu' followed by 'eu' and not an 'r' (or a pirate) to be seen in 'peninsula'.

Until next we meet, embrace the brisk.

Warm Regards,
Nat Kirby  😎
Executive Officer, Fleurieu Peninsula Tourism Inc.


Fleurieu Peninsula Winter Campaign

'Embrace the Brisk' campaign success
With a massive 3,475 competition entries, our ‘Embrace the Brisk’ winter campaign proved to be a huge success. The campaign ran over 4 weeks and saw our Instagram comments increase by 120%, our Facebook average engaged user rate jump up by 165% and our website users increase by 70% (all compared to the previous month). Competition winners soon to be announced - keep an eye on our social channels and well done to everyone who engaged in the campaign. It's all about the Fleurieu ...

Grants

Wine Tourism and Cellar Door Grant
In support of wine producers who add value by attracting visitors to wine regions, an annual grant of up to $100,000 (GST exc) is on offer. Total funding under the grant program will be capped at $10 million each financial year. Applications made via the online portal close 5pm ACST 30th September.
 

Regional Growth Fund closes soon 
The Regional Growth Fund is to facilitate new economic opportunities and build and strengthen communities for regional South Australia. Applicants can seek grants from $50,000 up to $2 million. Applications for the competitive round close Friday 9th August.

We got a couple of grants!

The Granite Island Causeway and the Great Southern Ocean Walk were two big winners!

Refurbish or rebuild a new Granite Island Causeway? $20 million funding has been received to do one or the other… We’ll let you know when we know!

$6 million will be allocated over three years to the Great Southern Ocean Walk - a Heysen Trail upgrade from Cape Jervis to Deep Creek. Woohoo! Read more here.

Successful Events & Festivals Grant applicants announced
Congratulations to the successful FP applicants for 2019-20: Handpicked, Lower Lake's Stockmans Challenge, Festival of Nature and Red Poles & Spinning Yarns.
Applications for the 2020-21 funding round will open in January 2020.

Operator Opportunities

FPT Advertising
There are a number of ways that a Fleurieu Peninsula tourism business can increase their online exposure through FPT, including Banner Advertising and our popular new Fleurieu Stories blogs.
To find out more, download a prospectus.
Questions? Email Lara sales@fleurieupeninsula.com.au

Sightseeing Pass
Sightseeing Pass is Australia's first multiple booking e-commerce one-stop shop, designed so travellers can seamlessly plan, organise and book multiple tours or attractions in one transaction and receive instant confirmation.

For operators, it's a great way to be part of a bundled ‘multi attraction’ for visitors looking to purchase more than one tour. And takes the work out of 'partnering' as Sightseeing Pass does the heavy lifting for you.

Aussie Specialist Travel Club Offer
The Aussie Specialist Program (ASP) invite tourism operators to participate by providing a special offer (or value-add) as part of the Aussie Specialist Travel Club incentive. This special offer will entice Aussie Specialists to experience your product first-hand when they take a personal visit to South Australia. This is a fantastic opportunity for you to be listed on the site and to have your product showcased to a highly engaged group of agents. Submit your offer by Friday 9th August.

Good access. Good business.

The good people at The Good Scout are revolutionising travel for wheelchair travellers and their families by providing an online accessible travel directory to make accessible travel a stress-free adventure. Allow them to provide your business with the latest technology to improve travel experiences for the accessible tourism community. Get started with some helpful tips.

Goolwa Tourism 5214 will host a presentation about access tourism from the founders of Good Scout on Tuesday 27th August at 6pm. Find out more here.

Networking night save the date…

Fleurieu Food and Fleurieu Peninsula Tourism will host a combined networking night and we’re set to reveal something pretty exciting...
Where: Our Place, 1980 Brookman Road, Willunga Hill
When: Tues 27th August, 5:30pm
More details to come!

Did you know?

Instagram
The Fleurieu Peninsula Tourism Instagram page currently has over 17.2K followers and received 192 comments just in the month of June -  that’s a huge 242% jump compared the same month last year!

SATC News

Style guide checklist for operators
SATC have released their style guide outlining the look and feel of their brand to ensure consistency. A checklist for operators has been created.

Tourism News
Keep up to date with the latest news from the South Australian Tourism Commission.
Read the latest SA Tourism News.

 

New to the Fleurieu

Naiko Retreat
Nestled into a hilltop overlooking its own private cove at Deep Creek is the new luxury accommodation, Naiko Retreat. The contemporary design features three king size bedrooms and can sleep up to six guests. Surrounded by two thousand acres of grazing property with spectacular views of the ocean and hills, guests will enjoy a place of solitude to disconnect from the world.
CABN Kuitpo (Georgia)
The latest edition to the CABN family and the second instalment on the Fleurieu Peninsula is Georgia. Offering a secluded minimalist escape into nature with views of vineyards and rolling green hills, Georgia is big on design and small in footprint. Weekends are already booked out until September!
 

What's On

Always so much happening in the flourishing Fleurieu - here's just a few...
2nd August
‘Producers Plate’ Dinner at the Star of Greece
10th-11th August
Langhorne Creek Cellar Treasures Weekend
31st August
The Festival of Wirra Wirra
20thJuly - 8th September
'The Stream Within' - Red Poles


These are just a few... so much going on in region. Head to the FPT website for more events.
Copyright © 2019, Fleurieu Peninsula Tourism Inc., All rights reserved.


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Fleurieu Peninsula Tourism · 6 George Main Road · Victor Harbor, SA 5211 · Australia

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