Keeping in touch during the coronavirus crisis
How to keep in touch with what’s going on as the changes whirl around us right now?
So far I’ve tried to avoid adding to the blitz of communications coming at you about the crisis.
Instead, I strongly recommend that you subscribe to the various bulletins and newsletters put out by the South Australian Tourism Commission and Tourism Australia. They’re easily found on their websites.
Facebook closed groups are another valuable communications forum. The SA VIC site, for instance, plugs along linking the State’s visitor information centres. And now in this crisis it’s gone gangbusters as VICs share information about whether and when to close their doors, how to keep serving the public and so on.
We don’t have a regional site. But if there’s one for your area or your sector – do join up. Your peers are often the best teachers and advisors. And these are places where you can have some sense of companionship in a challenging time.
I’d be very happy to hear about any such Facebook or other sites in our region which might welcome new members. Let me know and, if you’re happy for me to do so, I’ll get the word out about them here.
News from the SATC
I attended the first 2020 meeting of the Regional Tourism Managers network at the SATC on Monday. Some key points:
The SATC has committed to continuing its funding support for regional tourism organisations such as ours. We will also be able to access up to $20k in cooperative marketing funding in 2020/21. Good news!
The SATC has started a campaign focusing on the intrastate market. The theme is 'natural therapy' with a focus on landscapes. The aim is to encourage us to travel around our own State and to feel safe as we do so and to do so in the immediate future. More generally the SATC’s aim is to ensure that its marketing initiatives keep SA top of mind for when people are ready to travel again. We all want them to choose SA.
Keep an eye on how the campaign is unfolding. You might want to align your own social media marketing – in terms of imagery etc. – with it.
Meanwhile the digital marketing efforts of both SATC and Tourism Australia will reach out to the rest of Australia and the world. When we focus only on the campaigns which we can see locally, we tend to miss this kind of promotion going out to all kinds of markets.
Watch the ATDW space. There are some changes on the way including a new Deals and Offers function which should be up and going in a couple of months. Sounds interesting.
Where we can improve in our digital marketing? #1 – promoting our destination
I told you last week about the report on how our bundle of 20 operators did in an audit of their digital marketing. Let’s assume they’re a good cross sample of our region.
So, great performance overall but… we don’t use our websites well enough to promote our destination. But instead of talking about that here – I’ll send you an update on this update. Just to help you focus on the message.
Postponements and cancellations
It’s a fast moving world and a time of cancellations or deferrals of conferences and events. Here are some that came our way this week:
The 31 March networking event with Premier Marshall. If you accepted for this then you’d have received notice that this has been cancelled. If you’re still thinking of going – no need to try to register!
Tasting Australia – postponed
The Australian Tourism Exchange – cancelled
The State Visitor Information Centre conference – postponed
The State Tourism Conference – likely to head out to later in the year
The McLaren Vale Vintage and Classic – one of our biggest events sadly off the agenda for now
That's it for now. Warm regards and best wishes for your business.