Our weekly roundup of what to watch, download, click, and covet
will keep you up to date on the most vital of what's trending.

Watch of the Week

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Millennial Parents

To provide a truer depiction of what it’s like to be a new parent nowadays, filmmakers Natalie Irby and Jake Greene created Millennial Parents, a web series that follows the comical everyday hurdles that a young couple faces. Inspired by Jake’s life as a new, helpless father, Millennial Parents spotlights typical husband-and-wife sore spots (buying lingerie) and issues specific to Gen Y parents: the episode titled “Inappropriate Lullabies,” for example, takes on the question of whether it’s okay to sing the nostalgic songs of your childhood—as in explicit ‘90s rap—to your baby. It’s this fresh take on parenthood that makes Millennial Parents a gem, but we especially love the fact that the episodes are short and sweet—perfect for busy parents!

Colgate Tooth Test

Colgate is showcasing the powers of its Sensitive Pro-Relief toothpaste by asking culinary art and design company Bompas & Parr to test the product against recipes formulated to be tough on teeth. At the Bompas & Parr kitchens, the toothpaste company put on a “tooth-testing” event that allowed participants to combine ingredients like liquid nitrogen, chili peppers, and vinegar into bizarre ice cream flavors that induced tooth sensitivity with heat, cold, sweetness, and acidity. And for those who couldn’t make the event, Bompas & Parr created six easy recipes for items like “hot and cold ice cream,” tart cucumber sorbet, and flavored frozen fizz available for download on the Colgate website so that everyone can have a tasty way to celebrate pain relief.

Clickhole

The launch of Clickhole, The Onion’s new parody of clickbait sites like BuzzFeed and Upworthy, couldn’t be more timely—or hilarious. The website mocks the viral content that’s pervasive through the internet with original videos, listicles, slide shows, and quizzes, all saturated with the Onion flavor that we all know and love. Our favorite Clickhole picks include this surprisingly informative video, in which an adorable girl ruthlessly breaks down the workings of the digital media industry, listicle “5 Iconic Movie Scenes That Were Actually Fake,” and lastly, the quiz “If I Ordered Fries, Would You Have Any?” But the most entertaining part about Clickhole, we think, is the fact that it can create the very thing it’s making fun of: viral content.

In Our Carts

App-tastic

Props To:

Tepsic Magazine

When it comes to publications, we generally only experience music artists through media’s pictures and words, rarely from the artists themselves. Tepsic is a new zine that hopes to solve that problem by sending personalized disposable cameras to music artists and celebrities and then printing the pictures they take in an immersive poster-sized magazine. The simple idea has attracted “Tepsicheads” like A$AP Rocky, Toro Y Moi, and even Anthony Bourdain, and it’s already on its fourth issue, which is seeking funding on Kickstarter. By providing unadulterated content in a visual physical format, Tepsic allows consumers to get a taste of their favorite artists’ personal lives and creative vision straight from the source—a rare thing in this day and age.

Voycee

There is a new app on the block that’s overturning the assumption that you can’t be on social media and “live in the moment” at the same time. Voycee is a “history-free” social network that does the usual job of allowing users to share and follow status updates, photos, videos, and audio files, but with an important twist: each time you create a new post, your previous post and all that comes with it (likes, comments, notifications, and hashtags) get automatically deleted. While Voycee certainly appeals to consumers concerned with privacy, we think the app is also promising because it relieves the stress of having to maintain a digital history, thus fostering change, surprise, and quality online.

Feminist Phone Intervention

Advances from unwanted suitors is a problem for ladies everywhere, many of whom rely on fake names and telephone numbers to deter attention—but why not add a dose of feminist schooling too? Feminist Phone Intervention is a phone line that automatically responds to calls and texts with quotes from feminist writer bell hooks. The phone line’s anonymous creators wanted to help people protect their privacy, knowing that it is safer to give a fake telephone number than to directly reject someone. So whether it’s for yourself or for female friends, memorize this number: (669) 221-6251 (chosen “because (669) UGH-ASIF, WTF-DUDE, and MAJR-SHADE were taken”).

This Week At Trendera We Are...

Are getting excited for the launch of new comedy web series destination, Thundershorts!

References to products and services in The Trendera Files do not imply our endorsement, but are merely intended to inform our clients on rising consumer trends and interests. Trendera makes no representations, warranties or claims of any kind about the products, services or information referenced in The Trendera Files. The Trendera Files is a client-exclusive newsletter published by Trendera.
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