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The Place to Startup or Start Over! November 12, 2017
Issue 12-8


MSP Guide: Small Business Satuday 

It’s the bestest holiday most folks in our SMB MSP space have never heard of. You’d be amazed how, over the years, we’ve carried the Small Business Saturday flag – an event held right after “Black Friday” (the over-the-top retail shopping day), but the MSP mindshare is lacking.

Please participate in your community with Small Business Saturday

Over ten years ago, American Express created Small Business Saturday to promote “Buy Local” and “Shop Small” as well as increase the use of American Express card transactions (of course). I’ve argued this special day, sandwiched between Black Friday and Cyber Monday, should be placed in a not-for-profit in order to grow the participation base and offer increased legitimacy. Great idea with props to American Express but, again, I think it should be an “open” holiday. I love the concept but hate the fact so many SMB MSPs (a) haven’t heard of it and (b) don’t participate is shocking. So here is my plan to change that right here, right now. This unofficial holiday is supported in the US and UK. 


# # #


Digging Deeper: Autotask/Datto Merger

In late October, fellow MSP blogger Joe Panettieri broke the story, in advance of the public announcement, that there was a merger between Datto and Autotask. I’ll briefly review the multiple transactions that made this happen. It’s surprisingly sophisticated. This almost reads like a Russian spy novel with all the players LOL. Let’s start by following the money and then I’ll offer some community comments.

My recent interview with Austin at Datto

Autotask raises at least $10M in four funding rounds


# # #


PNP – Do You Listen To Peers?    

As Reflecting back on the recent Continuum Navigate conference (October 2017, Las Vegas), what has stuck with me is how community is still alive. As Mark Twain famously said “…reports of my death are greatly exaggerated.” I offer two use cases to demonstrate how partners are speaking to partners: one was a speaker and another was an interview.

 I interview two partners at the recent Continuum Navigate conference

Josh Weiss (pictured above; president and founder, L.A. Creative Tech).  Weiss delivered “Strategic Thinking: vCIO and Consulting Services for Growth” to a handsome audience where he emphasized the opportunity to enhance MSP offerings by providing strategic consulting and holistic solutions that can scale productivity for clients. In short, Weiss spoke towards thinking outside the server box. It’s a popular speaker’s paradigm as the stark reality of being a “percentage of recurring revenue” sales agent for Microsoft’s Office 365 solution has quickly proven to be an unsustainable business model.

“We’re at a time where business strategy and technology strategy have converged.” Weiss started. “There really is a need to understand how technology is inseparable from business strategy. A former General Electric CEO said at a recent technology conference, ‘IT Pros need to stop being so passive…the role of technology is THE most important function inside a company’ and I believe it.”


# # #

Build A Brand New Cloud Practice with No Prior Cloud Expertise
Transform your business while saving costs for customers with cloud solutions. Find out how others are doing it without being a cloud expert.

Glodex is a Managed Service Provider based in Monterey, Mexico working with small accounting firms that need access to applications like Quickbooks. Traditionally these accounting firms deploy software to physical machines and store data locally. This makes it difficult to access data when not in the office and presents risk for data loss.


Figure 1: Having a beer in Manhattan recently with Matt from MyCloudIT - he knows what community is all about!

After first attempting to build cloud deployments manually, Glodex found MyCloudIT and was able to create a new managed cloud practice within days. MyCloudIT offers Glodex a “one-stop solution” delivering cloud desktops, Office applications, and accounting software. Since there was no upfront capital to get started, the Glodex cloud business was immediately profitable and continues to create a predictable monthly recurring revenue stream.

Offer Flexible, Lower Cost IT Solutions Through Simplified Cloud Delivery
US Medical IT is a Managed Service Provider who works exclusively with healthcare companies to provide efficient IT cloud infrastructure hosting, management, and support including HIPAA and HITECH compliance. Their customer, Evexias, is a healthcare provider with 50 users across multiple locations who all need access to company software and data anywhere, anytime.

Evexias needed to streamline operations and put patient data in one central, safe and accessible place. An additional challenge was that Evexias’ main ERP software application did not support Mac clients, and they had just recently purchased $40K in new Apple devices. Through a Microsoft connection, US Medical IT identified MyCloudIT as the perfect solution to help Evexias move to the cloud.

Within an hour, MyCloudIT automatically deployed the infrastructure for a HIPPAA compliant IT environment. Via time savings in ongoing engineering tasks, MyCloudIT makes US Medical IT more profitable and drives down the overall cost for Evexias. The solution immediately saved $40K+ up front on hardware replacement and on-premises server costs alone, and saves thousands more by automatically scaling the infrastructure based on working hours.

MyCloudIT empowers you to move any application, desktop, or workload to the cloud with anywhere, any device access. Learn more about MyCloudIT here. And download the guide to building a cloud practice.

# # # 

Mobile Apps as a Service – What’s Holding You Back?

Recurring revenue is the mother’s milk of MSPs.  It’s what adds value to your business, especially when you are thinking about merging or selling your practice.  For that reason, I am curious about why you are not adding mobile apps as a service to your solution stack as soon as possible.  What’s holding you back?

Support LogicTree!

I have a couple of ideas about that.  My first guess is that you think adding mobile apps as a service will require you to make a major investment of time and money to ramp up to sell and support mobile apps.  My second guess is that you think you will need a new specialized sales force to make those sales.  Fair enough – and TOTALLY INCORRECT!

At LogicTree IT Solutions, we make it easy for you to add this solution.  All you need to do is show an existing client how to solve a business problem via a mobile app.  You can even use mobile apps as a new client attraction tool that sets you apart from your competition.  Once the client is signed up, we do the initial deployment for you, provide stellar customer support at no cost to you and there is no infrastructure for you to deploy or manage. 

You can choose to be commission-based, to deliver the service on an MSP basis or go hybrid and do both.  SmartConnect Apps from LogicTree IT Solutions are the easiest way to jump into the mobile app business without changing your existing business model – delivered as a service.  And for your clients, we have solved all the impediments to mobile app adoption.  Check us out.  We’ve taken all the work out of delivering mobile apps.  And please let us know what is really holding you back.  We’ll help you get started in no time at all.



 Rocking with MyCloudIT!
Rock on!

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