Mobile Apps – Your
Blue Ocean Recurring Revenue Opportunity...
2 – Plotting a Course
In Part 1 we spoke about the blue ocean opportunity for mobile
apps. Here we look at how we can identify a way forward with
a new class of business solutions.
Custom mobile apps have three characteristics that
are difficult to overcome. They are expensive, typically
costing $30,000 or more. It takes significant time to write
mobile apps – anywhere from three months to six months or
longer. And finally, they are expensive to manage and
maintain. They haven’t made sense for your business model or
What if all of these impediments could somehow be
overcome in a way that allows you to effortlessly enter the mobile app
market? What if you could provide mobile apps as a service
and generate recurring revenue? What if someone else would
handle the basic setup and support calls from your clients at no cost
to you. For good measure, what if all you had to do is show
your client how easy it can be to own and maintain a customized mobile
app and be connected with their clients in a way that clients
appreciate? Best of all, what if you could do all of this
either as an affiliate or under an MSP model?
Break open the champagne because all of this is
possible. Now there is an engine that lets you provide mobile
apps as a service for as little as $70 per month for published
apps. The basic service provides all the tools that are most
in demand. But there’s more. An a la
carte option lets you add additional modules to the basic service so
that the app can be precisely tailored to your clients’ individual
needs. This makes the service the most flexible way to
deliver high performance mobile apps for your clients. Pick
and choose exactly what they need and add additional features at any
time with the click of a mouse.
In Part 3 we will examine how you can be the
captain of a mobile app practice.