As our journey towards enhanced partner profitability continues, I want to make a turn at the intersection of professional life. I’d like you to reflect on creating a new niche focused on ransomware (ergo the Vitamin R reference).
First – what is a niche? It’s a focused subset of a market. And that old saying is “there are riches in niches” still holds true.
However, being a nicher myself, I would offer that you don’t want to spend more than half of your time in a single niche. A niche doesn’t imply you do one thing 100% of the time. Got it?
Second – let’s talk ransomware. For the purposes of this audience, I don’t need to provide a thesis on “ransomware” and what it is. The oracle of all truth