EA December 2016
EngageAudiences: the Final Act

By Alessandro Bollo
Fondazione Fitzcarraldo


The journey has come to an end.

Like many founding journeys, it has required the courage to abandon old and well known territories, the strength to endure the mistakes and to learn from them, the willingness to meet new travel companions, the desire to learn new languages and stories, the generosity to share the richness gained throughout the trip with the others.
One year, hundreds of stories, many seas and uncountable routes for discovering that audience development in Europe needs more than a single map for being represented. It is more a multifaceted landscape that requires - as a prism - to be factored in a plurality of aspects and filters for being appreciated in its complexity.

Some questions raised have found plausible answers; new unpredictable demands have emerged during the path, a bulk of lessons were learned to be shared and few but important convictions. 

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Beyond the Obvious conference

Next stop in our dissemination itinerary is Budapest. Beyond the Obvious (BtO) is a flagship event of Culture Action Europe. It’s an annual gathering for privileged and inspirational exchange between the European cultural community, civil society, researchers and thinkers. BtO provokes the common thinking by exploring borders and edges of culture and moves beyond conventional assumptions and beliefs.
BtO 2017 “Europe, quo vadis?” is a space to discuss multiple challenges of the European project, from fragmentation and rise of nationalism and xenophobia, to environmental challenges and the role of cities in creating alternatives.

A special session dedicated to the presentation of the final "Study on audience development – How to place audiences at the centre of cultural organisations” will take place on 27 January 2017.

Europa Creativa: What's Next? 

Alessandro Bollo presented the Engage Audiences study at the “Europa Creativa: What’s Next?” event in Turin on 29 November.

In December 2013 EACEA opened the first set of calls of the Creative Europe Programme. Three years after 6 calls for the cultural and creative sectors were launched – from audience development studies to the call on refugees integration. There are still great expectations for those who want to participate in the programme and those who want to know more about the guarantee fund for the cultural and creative sector.

This is the framework of “Europa Creativa: what’s next?”, a Creative Europe Desk Italia event to retrace the stages of the programme along with the funded projects and to start discovering how the guarantee fund for cultural and creative industries will work after its launch in June 2016.

Be SpectActive: Barcelona Conference 

Engage Audiences study was presented at the Be SpectActive! annual conference in Barcelona. This gathering focused on the “Proactive role of live performance audiences”.

Alessandro Bollo shared the preliminary results of the project, focusing on main challenges and achievements.


Arts and Audiences

Watch Chris Torch from Intercult presenting the Engage Audiences study at the Arts and Audiences conference in Gothenburg.
The gathering that took place on 7-8 November 2016, is one of the most important European conferences on audience development.

Chris Torch Arts & Audiences

Alessandra Gariboldi from Fondazione Fitzcarraldo presented the Engage Audiences study at the #MarketingArtes16, the VI Arts marketing & Audience Development Conference in Spain, promoted by ASIMÉTRICA.

Entitled “CONNECT WITH YOUR AUDIENCE” the conference took place in Madrid, October 24-26, 2016. It attracted over 300 delegates at Teatros del Canal and the Madrid School of Marketing – MSMK, to explore and debate about the connection between arts organizations and the people. 

Alessandra GARIBOLDI / #MarketingArtes16 / Asimétrica
Check regularly for more updates
“Study on audience development – How to place audiences at the centre of cultural organisations” is a study by:
© 2016 Engage audiences |

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