Veridus Press Release

Veridus LLC


August 30, 2015                                                            Contact:       Matthew Benson


Veridus Associate Director Lorna Romero joins McCain Senate Campaign

Romero to serve as Communications Director for 2016 re-election campaign 


Phoenix, AZ – With a mix of pride and sadness, Veridus announces that Associate Director Lorna Romero is leaving the firm to serve as the Communications Director for U.S. Senator John McCain’s 2016 re-election campaign.

“Lorna’s policy expertise and ability to effectively communicate complex issues have made her an effective advocate in the media and at the State Capitol,” said Veridus Director Wendy Briggs. “We are grateful for the time Lorna shared with us and confident she will be a strong, worthy addition to the McCain campaign.” 

Lorna joined Veridus in January 2015 after departing the Brewer Administration. With Veridus, she focused her attention in the areas of PR and government relations, working closely to help clients develop effective media/communications plans and navigate State and local government.

“While we are sorry to see Lorna go, the re-election campaign for Senator McCain is a fantastic opportunity and all of us at Veridus are excited to see her thrive in this new role,” said Veridus Director Jeff Sandquist.  “Even in the limited time we had with her, Lorna was a significant asset to our firm in supporting and helping us grow our PR and government relations practice. We wish her nothing but the best in this new endeavor.”

Prior to joining Veridus, Lorna served as the Director of Legislative Affairs for Governor Brewer, a role in which she helped develop and champion key policy initiatives. Earlier, Lorna was the Director of Government Relations for the Arizona Chamber of Commerce & Industry, where she played a leading role in advocating for the Chamber’s efforts to improve Arizona’s business climate via education, tax, labor and regulatory reform.

“I consider myself very fortunate to have been a part of Team Veridus, where I worked alongside and learned from some of Arizona’s true leaders in PR and government affairs,” said Romero. “While I’m very much looking forward to this new opportunity with Senator McCain, I know I will remain close with my friends at Veridus.”



     Veridus is a majority woman-owned lobbying, public affairs, communications, campaign consulting and business-development firm. Our long-term relationships with premier state and national clients demonstrate the value that Veridus consistently delivers, as well as our ability to tailor solutions to every challenge. Our team possesses a mastery of the legislative process and decades of experience in lobbying, government relations and public affairs. We bring dedication, creativity and a focused pursuit of excellence to every project.

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