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Resources for Good Practice
Update October 2012

Member Care in Mission/Aid

Coaching in Mission/Aid Organizations

Stay updated with key member care resources for your work in mission/aid.
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This month we welcome Dr. Keith Webb as the Guest Contributor. Keith specializes in coaching (see his bio at the end). In this Update he shares two sets of resources that are especially useful for leaders and managers in mission/aid. The first set includes coaching materials from the nonprofit, business/personnel, and humanitarian sectors. The second set includes materials developed for faith-based (Christian) settings. Many thanks to Dr. Webb for his contributions to the Update and for helping to lead the way in the coaching field!

Warm greetings from Geneva,
Kelly and Michèle O’Donnell


New York harbor, Autumn 2011
sunset from the World Financial Center

Quick Overview of Coaching

Coaching is a powerful skill set to empower people to grow in their skills and capacity while simultaneously achieving organizational objectives. A quick search of the Internet will bring up many sites offering coaching for mission/aid workers. Because of the expense, hiring coaches is often reserved for coaching the organization's executives. Yet I have found that many mission/aid organizations are also interested in increasing their managers' coaching ability. Training for managers in coaching skills has several advantages: coaching becomes an on-the-job activity, it increases internal capacity to develop others, and it is a one-time expense.
The type of coaching I refer to here bears little resemblance to sports coaching (see: What distinguishes coaching from sports coaching and other helping functions is its reliance on asking questions and drawing out information, ideas, and solutions from the other person, rather than telling or advising. Coaching functions well in cross-cultural settings because rather than providing culture-bound solutions, the coach asks questions which draws out culture-relevant solutions from the person him or herself.
The coaching process encourages the person being coached to create strategies, take responsibility, and action for themselves. In a Christian context, there is the belief that the Holy Spirit can help to guide the coach’s questions as well as the answers and the solutions by the person being coached.

Cambria, California--Spring 2010, garden gate

Coaching: Resources from Different Sectors

The Coaching & Philanthropy Project was created to assess and advance coaching as a strategy for building effective nonprofit organizations. Free action guides were created as a resource for and about coaching in the nonprofit sector. Each publication is tailored to and contains relevant information for three different audiences – funders, nonprofits, and coaches. Taken together, the three publications add up to a summary of the current state of coaching in the nonprofit sector.

 People in Aid featured coaching in their May-Sept 2012 newsletter. There is a short introduction, case study, and basic "best practices" tips for the coach.
Case Studies on Coaching
• The Chartered Institute of Personnel and Development offers 20+ case studies from government, non-profit, and business.
 • The Coach in Asian Society: Impact of Social Hierarchy on the Coaching Relationship. This paper explores a small sample of ten coaches and highlights some of the challenges of coaching in hierarchical society such as those found throughout much of the world.
Professional Coaching Associations. The largest, by far, is the International Coach Federation (ICF) with 18,000 members in 100 countries. The ICF credentials coaches and programs, and through 100 chapters supports the development of coaches ( The European Mentoring & Coaching Council (EMCC) exists to develop, promote and set the expectation of best practice in mentoring and coaching across Europe and beyond, for the benefit of society ( ). Contacting a local chapter of the ICF or EMCC would be a good place to find local coaching resources.


Coaching: Resources for Christian Settings


The Complete Guide to Christian Coach Training is a comprehensive resource providing an overview of the top Christian coaching training programs. Eleven decision-making factors are presented, guiding the reader through the process of choosing coach training. Available in print or e-book formats (English only). Updated each October. The perspective of the book is around becoming a professional coach, but it can be applied to finding coaching training for managers. 


Creative Results Management (this is Keith Webb's organization) offers Mission/Aid workers the CORE Coaching Skills Certificate Program. This professional coach training is for anyone who wishes to learn empowering coaching skills to work as a coach or as a coaching-manager within an organization. It's led from a faith-based perspective by those who have worked and lived cross-culturally. Creative Results Management is a leading provider of coaching training for faith-based organizations. CORE is approved by the International Coach Federation (ICF), meeting the highest marketplace standards. Programs are five days in-person in Asia, Europe, or the USA, followed by group telephone classes.


The COACH Model for Christian Leaders by Dr. Keith E. Webb, is packed with stories and illustrations that bring the principles and practice to life. Based on first-hand experience and taught around the world, this book will transform your conversations into powerful learning and results. The COACH Model™ is a radically different approach to leading people. Rather than provide answers, leaders ask questions to draw out what God has already put into others. Learn how to create powerful conversations to assist others to solve their own problems, reach goals, and develop leadership skills in the process. 

Coaching and Counseling--April 2008 issue of the Ethne Member Care Update (very helpful resources and perspectives)

Final Thoughts

Here is a brief summary of how coaching can help you and your mission/aid organization. The benefits of coaching are seen in the results of this survey of 5,700 Human Resource specialists in the United Kingdom.


The main benefits of coaching to the recipient are:

• Generates improvements in individuals’ performance/targets/goals (84%)

• Increased openness to personal learning and development (60%)

• Helps identify solutions to specific work-related issues (58%)

• Greater ownership and responsibility (52%)

• Developing self-awareness (42%)

• Improves specific skills or behaviour (38%)

• Greater clarity in roles and objectives (37%)

• Corrects behaviour/performance difficulties (33%)

The main benefits of coaching to the organisation are:

• Allows fuller use of individuals’ talents/potential (79%)

• Demonstrates commitment to individuals and their development (69%)

• Higher organisational performance/productivity (69%)

• Increased creativity, learning, and knowledge (63%)

• Intrinsically motivates people (57%)

• Facilitates the adoption of a new culture/management style (39%)

• Improves relationships between people and departments (35%)


Source: The Industrial Society (1999) Managing Best Practice: Coaching, IDS, London.


 Dr. Keith E. Webb  is the president of Creative Results Management (, a global training organization and ministry team of Church Resource Ministries ( He is an engaging speaker, consultant and Professional Certified Coach. As a speaker and workshop trainer, Keith is noted for his humor, interactivity, and practicality. He has facilitated leadership development and coaching processes in more than 20 countries. Keith developed the COACH Model™ is the author or co-author of books such as Coaching in Asia and The COACH Model for Christian Leaders. For 20 years he lived in Japan, Indonesia, and Singapore, and now lives near Seattle. He is the President of the Washington State chapter of the International Coach Federation, the world’s leading coaching association.
Copyright © 2012 Member Care Associates, Inc.

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