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HayMarketer brings you the latest local news, events and member news.

21 March 2017

 
'The customer experience is the next competitive battleground.' 
Jerry Gregoire

The volatility flowing from the US is causing global waves of social and political uncertainty with businesses now focusing on retaining and protecting their customer base in preparation for the year ahead.

So for business growth, when acquiring new customers, which can be five to 25 times* more expensive than retaining an existing one, maintaining your customer base  through return sales and up selling maybe safer options for incremental growth this year,  .

In a recent  Neilson report,  the retail sector found that loyalty programs alone retains 72% of all consumers and with marketing trends moving towards the 'customer experience' and businesses becoming customer centric, how does your business offer great customer experiences that builds customer loyalty? (Note: See in our Events section below a business event discussing 'Customer Experience'.)

Watch out for our next  E news where we discuss how to Engage Customers.

*Source Harvard Business Review

In a recent  Neilson report,  the retail sector found that loyalty programs alone retains 72% of all consumers and with marketing trends moving towards the 'customer experience' and businesses becoming customer centric, how does your business offer great customer experiences that builds customer loyalty? (Note: See in our Events section below a business event discussing 'Customer Experience'.)

Watch out for our next  E news where we discuss how to Engage Customers.

*Source Harvard Business Review
 

SMEs To Go Mobile
In a recent Westpac Customer Panel, which surveyed 222 Small and Medium Enterprises (SMEs), 87 per cent reported that their business did not use a mobile payment system. This figure is consistent across Westpac SME Bank’s customer base with around a quarter currently using mobile devices and tablets to process payments, with an estimated 14 million transactions valued at $22.8 billion made in 2016. With an increasing number of customers shifting their purchase habits to mobile, this is truly a missed opportunity for many SMEs.

SME owners said they had no use for it (43 per cent) or that their business was too small (31 per cent). However, after learning more about mobile payment solutions, almost half of the surveyed group perceived it to be extremely or very appealing and 18 per cent claim they would likely use it; interestingly, the uptake increased to 32 per cent for businesses with an average monthly turnover of between $5,000 and $30,000.  Read more HERE

Sydney's Green Space Appeal

Dixon Street

As Sydney's urban vertical living reaches new heights, precious green space provides tremendous value and benefits to our urban dwellers.  With so much research now going on about the incredible health benefits of living closer to nature, everyone should put a high priority on living by greenery, recommends Professor Michael Buxton of the Australian Housing and Urban Research Institute

When graphic designer Cindy Erlina, 28, was looking for an apartment to buy, she deliberately set out to find one sitting in lots of greenery and says, “With its green spaces, it felt like an oasis in the city,” she says. “You’re used to seeing so much concrete, it feels very relaxing and refreshing to see greenery when you’re home and I think that’s good for your health.” 

* Source HERE

CBD & South East Light Rail Proposed Names for CBD Stops

Last week Light Rail unveiled the potential names for the 19 stops along the new CBD & South East Light Rail route.

Draft names to will be submitted to councils, local businesses and key stakeholders and feedback sought.  Proposed Haymarket's Light Rail Stops include; Chinatown and Haymarket.  Find out more HERE


FUTURE ASIA BUSINESS SUMMIT 2017
City of Sydney 

Video HERE

 

City of Sydney again led Sydney's growing discussions as to Sydney's lead towards working with Asia.  The event was led by a dynamic panel of speakers; Christine Holgate – CEO and Managing Director, Blackmores, Tsuyoshi Kawashima – CEO, NTT Communications ICT Solutions, Bill Evans – Westpac Chief Economist, David Landers – General Manager, International Operations, Austrade and  Alibaba Group ANZ MD, Maggie Zhou who encouraged Australian businesses to utilise digital platforms to reach China's appetite for Australia's leading quality products.

The City’s third international Future Asia Business Summit continues to grow each year attracting over 350 leading market representatives, entrepreneurs, government agencies and the growing Australasian business community to explore opportunities and challenges for strengthening connections with Asia.

 


Wayin Foundation Raises 
 

Celebrating their 25th Anniversary the Wayin Foundation held an amazing evening at the Westin Hotel raising over $90,000 for the Breast Cancer Foundation.  This bi-annual event is a tremendous example of generosity and philanthropy amongst the Australasian community.


Chinatown Public Discussion 

Led by City of Sydney Councilor Christine Forster and Councilor Craig Chung, a leadership driven Chinatown discussion attracted local representatives together  to discuss interested local issues.. Topics discussed included the effects of the tramlines construction to local business, effects of the Darling Harbour developments,  the fading facades of Chinatown, homelessness and building height limits.  Future events are also planned to continue these discussions.With over 30 attendees present this is start of a series of sessions planned for the future.


NSW Dept of Industry Offers Small Business Digital Support
Business Connect aims to support small businesses to startups, create jobs through growth, help established (SMEs) become sustainable and increase business confidence across NSW.

Small businesses and startups can avail up to 24 hours of digital specialist services on innovation, grants, growth hacking, automation, design thinking and lean start-ups and web conversion.


HCC Member Phi Yau Achieves Success

HCC would like to congratulate long standing HCC Member Phil Yau and the team of the Yellow Brick Road Randwick branch for successfully achieving the  Yellow Brick Road National Outstanding Branch for Lending for the second year running!  Congratulations Phil!


For more information about Haymarket or the Chamber go to:

  • Haymarket Chamber of Commerce new website; www.haymarketchamber.org.au
  • Haymarket Live Work Play Guide 2017 click HERE
  • Chamber Chinatown Walking Tour Phone Application on iTunes HERE or Google HERE
  • Facebook  Haymarket Sydney Community
  • Instagram: #haymarketlove
  • LinkedIn:    Haymarket Chamber of Commerce

 
or

Make the most of 2016/17 and
JOIN /RENEW YOUR CHAMBER MEMBERSHIP

PLANNING & DEVELOPMENT

Dixon Street Building Sold  First Time Since 1903

82-84 Dixon Street, Chinatown

After four generations the three level building at 82-84 Dixon Street recently soldv for $19.9 million.  Knight Frank's Dominic Ong, head of Asian markets ran the sale with the likelihood for this property to be redeveloped.  

Mr Ong said the premium location of the Dixon Street property, as well as its redevelopment potential, made it a highly attractive opportunity for investors.

The last standalone property to sell on Dixon Street, Pedestrian Lane, was about 30 years ago, and the property was held in the same family for about 100 years  Read more HERE


Sydney Light Rail Construction 
CBD and South East Light Rail UPDATE

14 March  2017:

The light rail will be powered by a third rail through the CBD, from Circular Quay to Bathurst Street. In this section, the vehicles will take power through a third rail between the tracks, which is safe as it's only powered when the vehicle runs over the rail.

Without poles and overhead wires, the CBD’s historic buildings and pedestrian boulevard can take pride of place.

For more info about how the ground-level power supply works, visit: HERE 


More track went into the ground in the CBD in February, with rail installed in zone two on George Street between Alfred and Grosvenor streets.

The first tracks went into George Street outside Town Hall in December 2016, and zone two is the first of many zones that will receive track in the coming weeks and months.
 
Weekend intersection works are continuing in the north of the CBD at the intersection of George Street with Bridge and Grosvenor streets, and Hunter and Margaret streets.
 
Investigation work has started in the south of the CBD, in preparation for work to start in the coming months, in zone 12, Rawson Place between George and Pitt streets, and zone 13, Eddy Avenue between Pitt and Elizabeth streets.  Read more HERE

For more information: Visit www.sydneylightrail.com.au or Facebook HERE  For the latest on CBD traffic and transport changes, and support initiatives for businesses, visit HERE 
The NSW Transport Haymarket Video VIEW IT HERE.  


Darling Quarter Update

As the academic year began last week 500 students move into Darling Square's Urbannest.  The 500 bedroom and 20 storey tower resides next to Lend Lease's Darling Square regeneration precinct close to the University of Technology, Sydney and 1 kilometre away from the University of Sydney.  

NEW MEMBERS





MEMBER PROFILE

Where were you born and and when did you come to Australia?  I was born in Beijing, China and came to Australia in 2013 during my teenage years.

What do you is unique about doing business in the Haymarket area? Haymarket is home to many SMBs, particularly within food and hospitality, travel agents and professional services such as accountants and lawyers - there is alot of variety in the area.

I would estimate 80% of business owners in Haymarket are Asian, so its important to understand their mindsets as to how they run their businesses andhow they transact with their customers.  From a banking perspective this area has many high net worth customers.  Haymarket is holding of Westpac's biggest term deposit books.  

Read more Kevin's profile in the HCC Live Work Play Guide 2017 HERE


EVENTS

City of Sydney Business Events

Elevated state: customer experience is everything on Wednesday 29 March
In our tech-driven society, even some of the biggest stores flounder. Some businesses thrive by focusing on their true values and creating a unique customer experience. How do they do it?  Find out more about these events HERE


Bizruption with Lord Mayor Clover Moore 

Join entrepreneurs, investors and technological innovators with Guest of Honour: Lord Mayor of Sydney, Clover Moore and Founder of NetStripes: Dinesh de Silva on Wed 5 April at The Star. This networking event aims to help small businesses and entrepreneurs gain digital inspiration and knowledge. Find out more HERE
Claudia Chan Shaw & Cindy Yuen-Zhe Chen
Art Atrium @ Jones Bay Wharf
 

Cindy Yuen-Zhe Chen -  Golden Gully Study
 
Cindy Yuen-Zhe Chen -  Golden Gully Study Exhibition 1 - 28 April 2017 at Art Atrium @ Jones Bay Wharf Suite 48, Upper Deck.  Jones Bay Wharf 26-32 Pirrama Road Pyrmont.  Mon - Frid 9am - 5pm.  Find out more HERE

 
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