working together to improve health and wellbeing in Cheshire & Merseyside

March 2015

Champs public health collaborative would like to welcome you to the latest issue of the c-update newsletter containing news stories and informative updates from the collaborative service and wider public health teams across Cheshire and Merseyside.

Directors' News

At their March system leadership meeting the Directors of Public Health Board were joined by Mel Sirotkin from PHE and Julie Kelly from NHS England.
Champs Local Team Focus Group - The Directors were given an update on the focus groups that took place in February following the evaluation of the public health collaborative by LJMU. The focus groups, with good representation from local areas, took place to gather views on communications and decision making and some excellent ideas were suggested to improve local engagement and understanding of how decisions are made. A lead from each local authority public health team will link with the champs support team in the future to ensure teams are kept fully updated on progress and engaged in key pieces of work. This will also enable a stronger communication system.

C&M Domestic Abuse Campaign - An update on the Domestic Abuse campaign was given with the latest results four weeks into the campaign. See news item below for more details.
Liverpool City Region Child Poverty Strategy - Eileen O’Meara, Director of Public Health for Halton, represents the Board on the Liverpool City Region Child Poverty and Life Chances Commission and gave an update on the  Commission’s new strategy which has five key priorities:

  • Birth readiness and school readiness
  • School interventions, pupil premium and NEET
  • Health inequalities and lifestyle choices
  • Transport and accessibility
  • Living wage and quality of employment

The Board of Directors and local public health teams will support the health inequalities and lifestyle choices strand through the children’s mental health and wellbeing work, reducing smoking in pregnancy and by young people and helping increase immunisation rates.
Beat High Blood Pressure Day - The Directors received an update on the recent “Beat high blood pressure” action learning day delivered by champs collaborative and PHE. Read more in the news item below. 
PHE and NHS England - Mel Sirotkin gave an update on the new North West PHE centre functions which are currently being worked through and Julie Kelly gave an update from NHS England in Cheshire & Merseyside.
0-5 Allocation Consultation - The Directors agreed to send a collective response to the Advisory Committee on Resource Allocation who have been commissioned by the Department of Health to consult on the formula for 2016-17 local authority public health grants, which will include a component for 0-5 children’s public health services.

Collective priorities for champs public health collaborative
The Directors of Public Health have chosen their key priorities for the public health collaborative over the next 2 years. The topics were chosen following a prioritisation exercise with PHE and NHS England as the most suitable for collective action and are common to all local areas. Children’s mental health and wellbeing, suicide reduction and hypertension will be the focus from April 2015 working with PHE and NHS England. Each priority will have clear outcomes that can be measured in terms of impact and cost savings. Regeneration will be looked at later in 2015 and a community of practice established to share good practice starting with an autumn CPD event. 
Children’s mental health and wellbeing
This important area of work is currently being scoped and the Cheshire & Merseyside mental health and wellbeing leads group, chaired by Sandra Davies, Director of Public Health from Liverpool, will then determine where the greatest effect can be made and develop an action plan to improve mental health and wellbeing for children across Cheshire & Merseyside.
Suicide reduction
The excellent work on suicide reduction will continue with the launch of the NO MORE zero suicide strategy and action plan and the new suicide liaison service which will be available in April to support those affected by suicide in Cheshire & Merseyside.  The mental health and wellbeing leads group and CALM will progress this work.
The public health leads group and Lead Director of Public Health, Heather Grimbaldeston, DPH from Cheshire East have been working on improving the identification and treatment of hypertension. Following the recent “Beat high blood pressure” action learning day, delivered with PHE, the group will be developing an action plan. The plan will ensure more people who have undiagnosed hypertension are identified and the quality of care improves for those with diagnosed hypertension, preventing strokes, heart and kidney disease.

If you would like to know more, please talk to your Director of Public Health or Helen Cartwright at the champs support team

Be a Lover not a Fighter – Campaign Update

The Cheshire and Merseyside wide domestic abuse campaign – ‘Be a Lover not a Fighter’ has, since its launch during Valentines week, achieved impressive results. 

The campaign has engaged with over 3million members of the public via a series of bus adverts, celebrity endorsements a dedicated website, press activity, engagement events, social media and assistance from local authorities and health care settings.

Headline figures include:
  • Facebook – 1850 likes, 8400 individual reach with a wider reach of over 300,000
  • Twitter – 127 followers with 140 mentions and 185 retweets
  • Reach of over 3,000,000 through PR with advertising equivalent rate of over £54,000
  • Website – 2004 unique visitors with 212 pledges of support
  • 1000 sign ups (and still counting) from public engagement events across all Local Authority areas and health and social care settings.

A full campaign evaluation is taking place and findings will be shared via the champs website during May and as part of a NW Sector Led Improvement Workshop being hosted by champs collaborative

If you haven't yet pledged your support you can still sign up via 

Public health community meet to develop blood pressure action plan

The PHE and Champs event, held in Warrington and chaired by Cllr Janet Clowes, Care and Health in the Community Portfolio holder, from Cheshire East Council, drew over 100 delegates to hear from national experts and understand the latest public insight into attitudes towards high blood pressure.

There was attendance from public health, clinicians, pharmacists and the voluntary sector who all took part in a lively and stimulating day to feed ideas into a new C&M action plan which will be developed by the health care leads group.

Presentations from the event can be viewed on the champ public health collaborative website.

Champs public health collaborative – Intelligence Network

Liverpool Public Health Observatory has recently published the Top Tips for Healthier Providers of Health Care in Merseyside and Cheshire.

View the Top Tips document here.

To read past reports from the intelligence network click here.

CPD Programme 2015 / 2016 underway

The champs public health collaborative CPD programme for 2015 / 2016 is underway and a number of new and exciting events and training programmes are in development. This year’s programme will see a return to the more traditional style of CPD programme as requested by local teams in the evaluation last year.

Whilst dates and venues are being finalised some of the topics will include:

• 0-5 Years Transition
• NW SLI Best Practice Event
• Suicide Reduction

The full programme will be released shortly. Be sure to check out the champs public health collaborative website for more details.

A separate email bulletin will be issued when the programme is finalised.

Champs collaborative welcomes Melanie Roache

Champs public health collaborative welcomes Dr Melanie Roache to the team as she
joins as a speciality registrar leading on Public Health Healthcare with a special focus on hypertension.

In her final year of the five year long Public Health Training Scheme, Melanie will complete her year placement at champs public health by qualifying as a public health consultant.

Dawn Leicester at the champs support team said: ‘We feel very fortunate that Mel has such enthusiasm and a professional background in primary care, this is the perfect combination to support Directors' of Public Health with the key system priorities agreed with PHE and NHS England.

champs would also like to take this opportunity to thank Jennifer Connolly who completes her year placement this month.  Dawn said: 'Jennifer has been a real asset to the collaborative and we thank her for her much valued work on the Public Health Healthcare programme of work. We wish her every success as she completes her training.'

Making Every Contact Count: An introduction to behaviour change eLearning programme launched
Making Every Contact Count: An introduction to behaviour change is an eLearning programme that has been developed for the health and social care workforce by the NHS, in partnership with the voluntary sector.

The purpose of the programme is to support the ambition of making health everyone’s business. The programme supports learning and development in behaviour change competence at level one and is designed to be used as part of a blended approach to learning and development in behaviour change.
Read more on the champs website

GULP – Give Up Loving Pop

A new campaign launched, during the February half-term week, takes the manufacturers of sugary drinks to task as Government data reveals the extent of overweight and obesity amongst children and young people.

Give Up Loving Pop (Gulp) has been created by
Food Active following research that revealed the lack of awareness amongst both adults and young people regarding the link between consumption of sugary drinks and weight gain and a range of associated health conditions. Food Active are one of the jointly commissioned programmes by North West Directors' of Public Health.

Read more about the campaign here.

Historic Parliamentary Votes - Smoking in cars banned and Standardised Packaging.

Two historic Parliamentary votes took place recently that will help in the quest for tobacco free futures.

The first vote took place in February and will mean that from October 1st 2015, anyone lighting up in a car with a child under 18 present, will be breaking the law and could be fined.

Read the press release from Tobacco Free Futures here.

The second historic vote by MPs was welcomed on 11th March resulting in standardised tobacco packaging being one step closer to being introduced in England.

MPs voted in favour of regulations surrounding its introduction, with 367 MPs voting in favour of the measure and just 113 voting against meaning they wish to see tobacco packaging stripped of all its attractive promotional aspects, including the colour of the pack and branding. The measure will make cigarette packs less appealing to children and young people, and also allow the promotion of strong anti-smoking and health messages.

Read more on the Tobacco Free Futures website.

Job Vacancy – Locum Consultant in Public Health – Wirral Council.

Wirral council are looking for an enthusiastic and dynamic person to join the Performance and Public Health directorate to help improve the health and wellbeing of the Wirral population. Closing Date 27th March.

Visit the NHS jobs site for more details.

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