Market Analysis and Development (MA&D) training Phase 3
Market Analysis and Development (MA&D) is a participatory training approach designed to assist local people in developing income-generating enterprises while conserving tree and forest resources. The process was developed by the FAO who have created training materials including a manual and field facilitator guidelines.
The approach is now being used in the CoNGOs project as a field-oriented training of facilitators in both the Democratic Republic of Congo and Cameroon. Training in MA&D enhances the entrepreneurial capacities of local communities, so they can access market opportunities and improve their cash income, while also gaining greater incentives to protect and sustainably manage their natural resource base. There have been two training sessions held so far, the most recent of which took place in Yaoundé, Cameroon where 27 people were trained and 50 percent of participants were women. Further details are available in the report (français).