by Elliot Ross
Did you know that sometimes your users will open email on a mobile device? I know, it was a shock to me too. But here we are in 2015, and after at least 5 â€œthe year(s) of mobile emailâ€, weâ€™ve mostly got past the idea that we have to at least do something to consider this.
Thereâ€™s plenty of stats and reasons why mobile is important â€“ we wonâ€™t focus on those here (though, for the record, itâ€™s around 55% opening on mobile for the average audience). However I have seen a bit of misinformation and confusion around mobile email design lately, so I thought itâ€™d be useful to look at the three main approaches to improve the experience for mobile users.
Spoiler alert: the best approach is to adopt all three.
As a base level, itâ€™s a great idea to incorporate basic mobile friendliness into your design.
What weâ€™re trying to achieve here is essentially a â€˜desktopâ€™ email, but one that looks ok and is still usable if appears zoomed out on a mobile device.
Common ways to do this include: